Paper on Introduction to Management
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Added on 2020-05-04
Paper on Introduction to Management
Added on 2020-05-04
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Running head: Introduction to management Introduction to management
Introduction to management Abstract The paper is based on the Starbucks corporations. Further, it talks about the goals and objectivesof the company. It tells that how the company is conducting planning process in order todetermine the long term success and growth within the organization. SWOT analysis is alsoexplained in the report. Some implementation and suggestion have been given to theorganization to maintain the sustainability in the organization. 2
Introduction to management Table of ContentsAbstract.......................................................................................................................................................2Introduction.................................................................................................................................................4Literature review.........................................................................................................................................4Analysis of planning process........................................................................................................................5Suggestions and implications......................................................................................................................7Conclusion...................................................................................................................................................8Bibliography................................................................................................................................................8Appendices................................................................................................................................................103
Introduction to management Introduction The report talks about the business activities and operations of the Starbucks. It explainsthe planning process of the company. The paper explains the SWOT analysis and it alsodescribes the marketing strategies of the firm. It tells that how the company is overcoming on itscompetitors in the world. It describes that how the Starbucks is becoming a global player incoffee and beverage industry. The star bucks is an American coffee company and it was founded on 1971 in Seattle,Washington. It operates and manages approx 23,768 locations globally. It is one of the biggestcompanies in food and coffee industry. The company deals in various products such as variouscold and hot drinks, whole bean coffee and tea products. In today’s era, the company isincreasing its revenue and profit day by day. There are approx 238,000 employees are employedin Starbucks (Tu, Wang and Chang, 2012). The main objective of the company is to providegood quality of coffee and beverage products to the customers around the world. Literature reviewThe Starbucks is one of the biggest brands in the world. In 1971, the first Starbucks wasstarted. The company is dealing in various coffee and food products around the world. Paryani(2011) said that the company has become one of the biggest coffee bars in Seattle. The firm isflourishing and exploring its business activities and operations day by day. Further, the companyis recruiting and selecting potential and capable employees to do work effectively and efficiently.A wide range of human resources is used by the company to manage and control the businessactivities and operations across the world. Starbucks emphasizes and focuses on the level ofsatisfaction and morale of the employees. It is the biggest coffeehouse company around theworld with 19,972 stores in more than 60 countries. Further, the company uses effective andunique marketing strategies and plans in order to meet the long-term goals and objectives of thefirm. In addition, the organization focuses and monitors the needs, requirements, and desires ofthe consumers in the global market. It analyzes and evaluates the various factors which affect theconsumer buying behavior in the world (Chua and Banerjee, 2013). 4
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