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Paper on Marketing and Communication

11 Pages2120 Words179 Views
   

Added on  2020-04-01

Paper on Marketing and Communication

   Added on 2020-04-01

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Running head: MARKETING AND COMMUNICATION Marketing and communicationName of the StudentName of the UniversityAuthor note
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1MARKETING AND COMMUNICATIONExecutive summaryThe objective of the paper is to analyze the steps taken by the company to carry out directmarketing for its newly invented matt lipstick range and its effect on problem solving. MACCosmetics uses various direct marketing channels and is able to learn the feedback of thecustomers through it. Moreover, analyzing those feedback it can modify the products it wantsto launch. Through direct marketing the brand is also able to present itself to new targetmarket and offer various discounts and complementary. This direct marketing is helpful forthe brand in great way.
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2MARKETING AND COMMUNICATIONTable of ContentsIntroduction................................................................................................................................2Product description.....................................................................................................................2Supply in Conjunction with the Product....................................................................................2Ways to consult the team...........................................................................................................3Procedure to respond for the offer from the Customer..............................................................3Offers to Potential Customers....................................................................................................4Offers to the Customers.............................................................................................................4Two Feedback giving channels for customers...........................................................................5Two Ways to follow up with the Customers..............................................................................5Modification to the product........................................................................................................5Ways to Mitigate the Issues.......................................................................................................6Type of Sales..............................................................................................................................6Conclusion..................................................................................................................................7References..................................................................................................................................8
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3MARKETING AND COMMUNICATIONIntroductionDirect marketing is one of the methods of marketing that the company adopts to offerits products to the customers. It is a promotional method used by an organization to presentits products directly to the consumers instead of hiring an advertising agency to sell itsproduct. It is also known as a target market strategy a company uses to present importantinformation about their products that could be of potential interest to the customers (Lund andMarinova 2014). Some of the direct marketing tools that the company adopts are socialmedia, text messages, emails, online advertisement display and others (Risseladaet al. 2014).The report will discuss about the direct selling method used by MAC Cosmetics to markettheir lipstick to the potential customers as well the existing customers. Further it will discussthe efforts taken by the company t connect to the customers directly and improve on theirfeedbacks. Product descriptionMAC Cosmetic is a well-known brand for cosmetics both for men and women. Thecompany has used various market reaching strategy to sell its products such as franchiseepartners, online marketing, banner ads and others. However, it was noticed by the companythat the previous marketing strategies did not prove to be that successful for the company.Thus is because some of the franchisees were not giving proper efforts to increase sale and itwas being difficult for the company to track all its franchisee partners. Thus, the branddecided to put forward its new matt lipstick to the customers through direct marketingactivity. Lipstick will be in various colors to suit each skin tone.
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