4CRITICAL ANALYSIS OF VENTURE CAPITALISTSVenture Capital is for ideas; it is majorly made for the ideas which can earn more than 3x returns. The ideas or ventures which can bring in millions of business are the most interestingand attractive venture capital investments. New ventures that carry lot of risk need venture capital [ CITATION Bob98 \l 16393 ]. Venture capital is not a long-term investment, the basic idea behind venture capital investment is to invest money to build the infrastructure and improve the balance sheet until the enterprise attains expected size so as to sell it to a bigger corporation or so as to get the benefits by enabling the institutional public-equity markets to enter and offer liquidity [ CITATION Bob98 \l 16393 ]. Venture capitals are preferred because of their structure and rules of the capital market. Mostly people with new business idea who can’t raise big funds through other methods like bank loans and equity consider venture capital as the most viable option. Banks charge higher interest rates, and banks offer loan mostly against hard assets which secure the debt, but mostly the information technology start-up have very less hard assets, and hence, venture capital seems to be the best option. Additionally, bank loans and public equity are tied with regulations and most start-up ventures don’t pass those regulations. Venture capital is the most attractive investment optionin case of start-ups [ CITATION Har17 \l 16393 ].Innovative Start-upAn innovative start-up which will be considered for venture capital funding is ‘Rent-us’ which sells spaces, which can be rented. The company also transforms the whole space as perthe requirement of the client, and the transformation fee needs to be paid in instalments. Thus, the clients can use the space and pay only rent, and the transformation fee is paid in instalments. For example if a family would like to convert the room into a studio apartment, they may ask ‘Rent-us’ to transform the space into a studio apartment and that particular fee will be paid in instalments. It is an online platform, and has created their app. The application

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