Advertising Ethics and Social Responsibility

This assignment delves into the complex realm of advertising ethics and social responsibility. It analyzes various advertising examples, both positive and negative, focusing on their potential impact on society. Students are required to evaluate ads for issues like racism, sexism, cultural appropriation, and deceptive practices. The assignment encourages critical thinking about the ethical dilemmas faced by advertisers and the importance of responsible marketing communication.

Running head: CONTROVERSIAL ADVERTISEMENTS
Critically Commenting on the Controversial Advertisements
Name of the Students
Student ID:
Name of University
Author Note

2CONTROVERSIAL ADVERTISEMENT
Table of Contents
1a. Controversial Advertisement:................................................................................................5
Dove Body Wash.........................................................................................................................5
Trade Press Article followed:......................................................................................................7
SISLEY Junkies...........................................................................................................................7
Trade Press Article:.................................................................................................................9
1 b: Identification of Controversial Matter Raised by Stealth Marketing:..................................9
Stage 2: Data Analytics.............................................................................................................10
What role does data play in a modern agency?.........................................................................10
How is data used in a modern agency?......................................................................................11
Stage 3: Award Winning...........................................................................................................11
Stage 4: Advertisement Category:.............................................................................................12
1. Social media ad...................................................................................................................12
Journal Reading:........................................................................................................................15
2. B2B advertisement..............................................................................................................15
Journal Reading:....................................................................................................................16
3. Not- for- Profit:...................................................................................................................16
Reading on the Journal:.............................................................................................................18
4. Global:...................................................................................................................................18
Journal Reading:........................................................................................................................19

3CONTROVERSIAL ADVERTISEMENT
Stage 5: Good versus Bad..........................................................................................................20
Stage 6:......................................................................................................................................22
Rationale:...............................................................................................................................22
Message Section:...................................................................................................................22
Editing:..................................................................................................................................22
Reference:......................................................................................................................................24
Appendices:...................................................................................................................................27
Appendix 1:...................................................................................................................................27
Dove Body Wash- Allegedly Racist..............................................................................................27
Appendix 2:...................................................................................................................................28
SISLEY Fashion Junkie: Allegedly Promoting Addiction............................................................28
Appendix 3:...................................................................................................................................29
Social Media Ad- BarkBox...........................................................................................................29
Appendix 4:...................................................................................................................................29
Ad Category: NGO........................................................................................................................29
Appendix 5:...................................................................................................................................30
Good ad- McDonald’s by Sean Click............................................................................................30
Appendix 6:...................................................................................................................................31
Bad Ads- Bay Watch.....................................................................................................................31
Appendix 7:...................................................................................................................................32

4CONTROVERSIAL ADVERTISEMENT
Change in Ad- New Creation........................................................................................................32

5CONTROVERSIAL ADVERTISEMENT
The following paper is structured on the basis of the mode and implementation of advertising
thought process. There are different stages in the paper that begin with the identification of two
controversial advertisements followed by the significance of data analytics. Different types of
advertisements have been taken into consideration-
i) Award Winning
ii) Social Media Ads
iii) B2B ads
iv) NGO ads
v) Global Ads
The paper ends with the recommendation of a revamp plan from bad to good advertising
portrayal.
1a. Controversial Advertisement:
Dove Body Wash
Advertisements on beauty products have always been considered as racist ones. Turning
from black to white has been of real importance for the beauty products that targeted customers
with not so fair skin. This advertisement of Dove has raised many controversies regarding the
definition of beauty. The intention of the advertisement was to illustrate the beneficial
characteristic traits of Dove Visible Care Body Wash my making the human skin, specifically
the women skin look more beautiful and fair within a week (Hund and Pickering 2013). The
demonstration of three women wearing towel raised controversy as it shows the transformation
from black to light. The targeted audiences in this advertisement were undoubtedly the women

6CONTROVERSIAL ADVERTISEMENT
with darker skin, who suffer from self contempt regarding their skin color. The tagline used in
the advertisement, visibly more beautiful skin from the most unexpected of places – your shower
has not only claimed to be a revolutionary product that would actually change the color of a
human skin. In the advertisement white was equal to beautiful. Following the advertisement the
beauty campaign organized by Dove also demonstrated that beauty meant to be naturally fit,
without being curvy or being Athletic.

7CONTROVERSIAL ADVERTISEMENT
In fact the psychological understanding of the advertiser regarding human want was highly
supported by rising tendency of human being regarding the definition of beauty. Avoiding the
aging process was one of the most significant targeted areas that the advertiser talked about in
the advertisement. In the campaign the company illustrated the fact that it believed in the
definition of beauty that would come through color, size, shape and age of a woman
(Ramamurthy and Wilson 2013). The advertiser claimed that the company was highly committed
in featuring the realistic images thus raising questions on what real beauty words. The portrayal
of color discrimination has so for been quite important in terms of creating an unfair lineage to
the conception of beauty.
The advertisement focused on the psychographic and behavioral segmentation of the
consumers.
Trade Press Article followed:
The entire controversy was discussed in the article of Daily Mail journal (Mail Online
2017).
SISLEY Junkies
The next advertisement that has raised adequate controversy in the fashion world has
been SISLEY fashion junkie. The advertisement clearly demonstrates two young ladies who
represent the fashion trend in an addictive manner. Depiction of drug addiction was one of the
most significant instruments that were devised through this advertisement. This has not only
demonstrated youth tendency towards addiction, but has also aggravated the deeds of such. In
fact, this has raised questions whether the advertisement brought the consumers’ attention into

8CONTROVERSIAL ADVERTISEMENT
effect so that they could move on to purchasing the products offered by the brand (Percy 2014).
The models shown in the advertisement poster demonstrated with addicted Eyes where highly
vulnerable. The created controversy was deliberate. The basic controversial element in the
advertisement was the white powder kept beside the junkies, with the girls inhaling it. The
targeted audience in this advertisement was undoubtedly the young girls who could not resist
themselves from wearing the junkies offered by SISLEY. This is how; in most of the cases it
reached to the certain amount of customers from USA and Europe and other countries where
these junkies replaced the intoxicating drugs. The intention of this advertisement was to, perhaps
bring the youth out of they are addicted self (Chan and Yeung 2016).

9CONTROVERSIAL ADVERTISEMENT
Trade Press Article:
The discussion was based on an article published in New York Daily (NY Daily News 2017).
1 b: Identification of Controversial Matter Raised by Stealth Marketing:
One of the most paradigmatic stealth marketing examples has been the marketing
campaign driven by Sony Ericson. Using 60 actors to become a part of the audience and make
them understand the features offered by the company has been quite important a strategy that
was used by Sony. The stealth marketing is often called buzz marketing. In fact, this has
become a sensation in the live marketing scenario among the people. This has entailed in certain
marketing rise of the product.

10CONTROVERSIAL ADVERTISEMENT
The Wall Street Journal has covered the entire story of such epoch-making practice in
the advertising genre. Since this has been quite an innovative endeavor from Sony pertaining to
its marketing initiative, the process came into existence through the intervention of the
customers. The marketing campaign of Sony Ericson was highly acknowledged by most of the
consumers. Stealth marketing, according to Roy and Chattopadhyay (2010), is based on certain
typology of creating demand among the consumers. It creates a buzz among the audiences who
are observed roaming in the market without knowing the actual feature of the products. Sony has
strategically invented the process of reaching to the greater number of the audience through the
brand ambassadors. The marketing campaign was spread through the buzz from the customers
and the sales of the product hiked only through the buzz of the users. The controversial matter
was that the actors started flirting with the common people (WSJournal 2017). The following
link directs to the journal article associated with stealth marketing:
https://www.wsj.com/articles/SB1028069195715597440
Stage 2: Data Analytics
What role does data play in a modern agency?
The approach that is initially taken up by the agencies is that it helps the marketers in
relying on the agencies, which will help in building the personas of the audience in an effective
manner. It helps in mapping the attributes that are available so that the taxonomy of the
marketers can be segmented in to various channels, which can be addressed easily. The
marketers need to take in to consideration the ideas from the past campaigns so that the new
campaign can be based on the ideas that were generated by the agencies previously (Moriarty et
al. 2014).

11CONTROVERSIAL ADVERTISEMENT
How is data used in a modern agency?
The marketer needs to understand that the key to succeed is to focus the advertisement
towards the customers. The videos or the advertisements that are being made needs to understand
the behavior of the customers so that the consumers may favor that particular brand or product.
The campaigns will be effective in nature if the platform on which is built will give priority to
the customers (Danesi 2014).
The challenges that the marketers face is that they cannot recognize the particular
attributes that will help the advertisement in gaining importance. The use of skills with respect to
analytics will help the marketers in gaining a better knowledge about the customers and the
matters that are important to them.
An example of a great campaign was ‘Nike: Find Your Greatness’, which was released
during the Olympic Games held in London in 2012 (Struijs, Braaksma and Daas 2014). The
campaign was a great success because it has used the data that the athletes will be able to
perform better if they pushed their limits during their performance. The company was of the
vision that it will target the audience who achieves better by performing better than their
previous stints (Couldry and Turow 2014).
Stage 3: Award Winning
The campaign by IKEA during the Valentine’s Day ensured that the couples whose
babies were born exactly after 9 months would be entitled to win a free cot for their baby was an
award winning campaign. It was successful in the market because the company has customers
that have the purchasing power from their stores. The segmentation of the customers was done in

12CONTROVERSIAL ADVERTISEMENT
an appropriate manner, which helped the company in achieving better results (Palermo, Bleck
and Peterman 2017).
It also helped in influencing the groups, as most of the couples were trying to get access
to the free cot services provided by the company. The group that was targeted by the company
was the family members and the relatives so that it would create an impact on them regarding the
ad campaign. The ad also tried to influence the personal preferences of the consumers with
respect to personal and child health care, which became a dominant factor in influencing the
consumers. The company took in to consideration the spending capacity of the consumers, which
helped in influencing their ad campaign (Pehlivan et al. 2015). The effect was positive on the
economic perspective for the consumers, as most of the consumers were trying to get the benefit
that was provided to them by the company. The advertising helped in creating an impact on the
consumers with respect to their purchasing decisions, as it provided better offers to the couples.
This helped in the elimination of the rival companies who were also in the same line of
production (Percy 2014).
The key element that helped the campaign to be successful was that it had targeted the
young couples that had no knowledge about parental issues. The advertisement helped the
couples in gaining a better knowledge about the parental issues.
Stage 4: Advertisement Category:
1. Social media ad
The BarkBox advertisement was created on the social media platform in 2016 and was
released for the viewers in YouTube and Instagram. The main aim of the advertisement was to
create an environment that will help in influencing the efforts in the market (Percy 2014). The

13CONTROVERSIAL ADVERTISEMENT
advertisement particularly focused on appealing and entertaining the audience that the audience
had targeted. The advertisement helped in creating a passionate group of people who were
interested in dogs. The owners of the dogs can upload video or photo on this media, which has
helped them in getting associated with the advertisement.
The ad also helped that the social media are one of the best platforms to get recognized
and promote the brands that the marketers want. This helped the advertisement in getting huge
responses with respect to the videos and the photos that were being uploaded on the social
media. The target audience could connect themselves with the advertisement, as it helped them
in expressing interests towards the loyalty that they had with their dogs. The resonation between
the owner and their dog made the advertisement very successful in the advertising market that
was present on the social media (Kwate 2014).
The primary objective of this advertisement was to create awareness about the
community that is involved in caring for the dogs. The owners of the dogs are one of the groups
that helped in making the advertisement successful, as it helped in understanding the link
between the dogs and its owners. Since, the social media platforms in the recent time has been
filled with kindness that people are showing towards pets like dogs and cats along with the
cruelty that is meted towards them. This has helped the advertisement in becoming successful
within the social media market. This has helped in creating awareness about the sustainable
living between the humans and the pets.

14CONTROVERSIAL ADVERTISEMENT
The target audiences for this advertisement are the dog owners along with the foster care
homes that are dealing in providing comfort to the dogs that have been ill-treated on the streets
and in the homes.
The advertisement is effective in nature because it helps in providing information
regarding the passion and care that needs to be present between the owners and their dogs. It will
help in improving the relationship between the pets and their owners so that they can live in
harmony with each other. It has helped in delivering the messages that when the dogs are being
adopted in a particular family, then they should be treated with love and care and not ill-treats the
animals based on the pleasures that can be derived from the animals (Kwate 2014).
The advertisement can be improved by making it available on the various other social
media platforms as well. By limiting it to YouTube and Instagram will make most of the viewers

15CONTROVERSIAL ADVERTISEMENT
in missing out the opportunity in interacting with the advertisement. It needs to be available on
the various other social media profiles as well so that the reach to the \audiences can be
maximized.
The following link can be followed:
https://www.youtube.com/watch?v=RVlFN8FY0TY
Journal Reading:
The CNBC news journal was portrayed the commoditization of the animals whereby the
acceptance of love and care was highly shattered. This has hindered the consumers from building
effective connectivity with the most affectionate creatures. The language used in the
advertisement and the throw of the words were highly condemning and it raised the agitating
expression of the speaker. The discussion could be linked with the concept building process of
the effects of social media marketing on online consumer behavior (Ccsenet.org, 2017). In social
media the consumers and the targeted customers are directly addressed by the marketers. With
the powerful and expressive content, social media advertisements can get a strong hold of the
customers.
2. B2B advertisement
The HubSpot Company has one of the best business to business advertising methods that
have been delivered by the efforts of content marketing in the year 2015. The company was able
to add more values to the resources that were already present in their company (Chan and Yeung
2016). The company was able to collect all the information related to education by documenting
along with the collection of videos by the developers with respect to marketing and sales. It

16CONTROVERSIAL ADVERTISEMENT
helped the company in scanning the academic resources and was able to get the materials that
were present in 2012 as well.
The primary objective of the advertisement was to help the scholars in getting hold of the
academic resources that they cannot find over the internet. The researchers were able to
download the academic resources, which helped them in their coursework and acted as a
valuable guide as well. This helped the company in attracting the audiences who were interested
in studies.
The advertisement is effective in nature as the process has helped in raising the
interactive level between the researchers and the scholars. The company was of the vision that it
will target the audience who achieves better by performing better than their previous stints
(Kwate 2014).
Journal Reading:
According to Business Insider HubSpot has engaged in business extortion through the business
to business marketing campaign. According to the journal, the marketing policy of the company
has been quite profit centered that has somehow breached the basic ethics of communication. As
per the Business Insider, the educational materials have been focused by the company’s
marketing campaign. It has significantly nurtured the resonance of other business. With the
collection of the documentation by the company it has also ensured the impact upon other
businesses through this advertisement (Anderson, 2017). This has undoubtedly focused on the
basic understanding with the basic understanding pertaining to the effective understanding of the
cases. In order to find out how impactful this process would be, there is a thorough check of the
qualitative attribute of the advertisement.

17CONTROVERSIAL ADVERTISEMENT
3. Not- for- Profit:
In this category, the advertisement associating the rights of reserved castes in India has
been taken into certain consideration. As a matter of fact, this has to be taken into certain
consideration that he advertisement portrayed by Pinterest has proclaimed the basic factor
pertaining to the effective understanding of the issues (Societyofrevellers.com 2017). The
following advertisement encompasses the issue of Caste reservation in India. Casteism has
remained a major problem in the Indian society as it has entailed various significant problems.
The direness of such issue has been addressed by many of the NGOs in the country. The
following advertisement has been published by India Live Today, one of the important not for
profit organizations working throughout the country (Couldry and Turow 2014). As a matter of
fact, this has been taken into certain consideration that in most of the cases the basic Idea
pertaining to the caste and caste reservation that was initiated with the effective understanding of
the entire case. The Ahmadabad based NGO depicted this recruitment advertisement for
sweepers. An allegation was raised that the recruitment process preferred Brahmin, Kshatriya,
Vaniya (Businessmen), Jain and other upper caste people for the duty of a sweeper. As, in India,
it is assumed the tasks of lavatories and roads most of the workers belong to the lower caste
(Scheduled caste), the upper class is considered to be enjoying the jobs in the higher ranks
(though there is a conception of job reservation in the Country for the scheduled class people).
The advertiser (the organization) declared that the intention was not to look down upon any
community; it rather focused on the “unrealistic practice” of the Government. However, the
advertisement touched the sentiment of millions of Indian who have been supporting the
reservation process (Bureau 2017). In terms of the integrated marketing strategy undertaken by

18CONTROVERSIAL ADVERTISEMENT
the NGO, has targeted the audience who has been raising debates on the relevance and context of
caste- based reservation in the country.
Reading on the Journal:
Having read the journal published by Sage, a major fact can be lighted upon by most of
the scholars this has to be taken into certain consideration that there is a clear case for the
understanding of the fact that most of the reserved communities and castes in India are highly
targeted by social discrimination (us.sagepub.com 2017). Justification of caste based reservation
has been debatable at times when it comes to the acceptance of the people belonging to different
castes. Taking the theme of the journal in to account it can be stated that the advertisement that
has been chosen for discussion has specifically focused on the failure of such legal and political
practices.

19CONTROVERSIAL ADVERTISEMENT
4. Global:
In this portion, the advertisement published by Carlsberg has been talked about. The
commercial depicts the effect of the act if Carlsberg would do supermarkets. The promotional
advertisement portrayed the exuberance of each and every product that Carlsberg would provide
to the customers. The visiting customers in the “supermarket” would be offered free and
unlimited trial of each and every product prevalent in the store. The act of consumerism has
stringently focused on the basic idea of how this has been taken into certain consideration that
the act of entire understanding has been taken into certain consideration with the effective market
structure (Us.sagepub.com 2017)
. Though it looked to be guerilla marketing where the customers are overwhelmed with the
facilities they were getting, the advertisement portrayed the real-time practice. In this case, it has
been taken into certain consideration with the basic understanding with the effective
understanding of the facts pertaining to the entire understanding so as to finalize the matter.
Directed by Martin Kalina, the advertisement took the product of Carlsberg to the apex of its
acceptance. The most noticeable fact in the advertisement was the presence of men. There was
no single woman who frequents the supermarkets. The specific gender biased advertisement also
raised controversy by saying that Carlsberg is only consumed by men.
The following link directs to the advertisement talked about:
(https://www.youtube.com/watch?v=u0WjvlrcUVo)
Journal Reading:
The journal published in Johns Hopkins associated the concept and study of GBV
(Gender Based Violence). As a matter of fact, this has been taken into certain consideration that

20CONTROVERSIAL ADVERTISEMENT
the advertisements also segregated sex. The discrimination was highly evident in this particular
advertisement. Though the advertisement did not create much controversy, it focused on the
gender bias in every global aspect (Palermo, Bleck and Peterman 2017). As a matter of fact, this
has been taken into certain consideration that the problem was highly imperative towards the
acceptance of the “second-sex” in male domain.
Stage 5: Good versus Bad
The Seed Bombing by McDonald is considered to be a good advertisement, which was
designed by Sean Click. The idea behind it was that it is illegal to dig up the flowers of
California poppies, as it has been regulated by the American legislation. The ad due to the
framed policies is impossible to be destroyed by the American citizens, as it is illegal to destroy
the flowers.
Figure 1: Ad by McDonald's
The message is clear to the target audience that the company will be in business for a
long time, as it is being suggested with the help of seed bombing of the advertisement. This has

21CONTROVERSIAL ADVERTISEMENT
helped the company in pushing up its sales due to the effect that was created with the
advertisement (Morgenstern 2017).
It helped in targeting the audience who drove in that road way because the advertisement
helped in attracting the attention of the customers towards it.
The bad advertising was the Baywatch ad that was displayed on the highways and streets
of the America, which lead to various accidents by the viewers.
Figure 2: Baywatch advertisement
The target audience of this advertisement was the young people who will develop an
interest on the TV series, which will help in increasing the TRP for the show.
The creative approach that was used in this advertisement was the use of scantily-clad
actresses who were present in the TV series. They were of the view that it would have helped in
increasing the attractions among the audience so that it would lead in generating more income
for the show.

22CONTROVERSIAL ADVERTISEMENT
The message of the advertisement was that it was deal with the sexual fantasies of the
young people by casting some of the best-looking actresses in the television show. This would
help the young crowd in getting attracted towards the show.
Stage 6:
The Baywatch advertising hoarding was highly risk taking as it entailed several
accidents in the United States. However, the advertisement can be revamped with a good one. In
this regard, an advertisement portraying awareness in the streets or the citation of danger for rush
driving can be portrayed. As a matter of fact, this has to be taken into consideration that bad
advertisement always results in negative vicinity causing danger. As a matter of fact, the
revamping plan would address the basic factors of attention seeking. The same TV series can be
promoted through the hoardings. Communization of the actresses was devised as the important
weapon for the TV series.
Rationale:
During the eighties, the concept of consumerism oriented the thought process of the
advertisers who intended to target the consumers of specific kinds. Advertisement in the new
millennium i.e. the twenty first century has reached beyond the concept of mere selling of
products and services. With the effective changes in the process of attracting the consumers, the
mode of demonstrating the advertisements also took its shift from being directive to being
integrated. The psychological traits of the customers have been focused by the advertisers.
However, there have been some important traits of the modern advertisements; these are
somehow effectively consumers oriented.

23CONTROVERSIAL ADVERTISEMENT
Message Section:
“Look ahead- there U Meet the Danger”
Editing:
Angelica could hold a placard demonstrating the following caption
“Ur Family is More Important to U than Me”
The following hoarding can be taken into consideration:

24CONTROVERSIAL ADVERTISEMENT
Reference:
Anderson, M. (2017). The Best of B2B Marketing Content: 9 Examples. [online]
Blog.hubspot.com. Available at: https://blog.hubspot.com/blog/tabid/6307/bid/33505/10-b2b-
companies-that-create-exceptional-content.aspx [Accessed 30 Aug. 2017].
Bureau, I. (2017). NGO advert seeks sweepers from 'upper castes', sparks controversy | India
Live Today. [online] India Live Today. Available at: http://www.indialivetoday.com/ngo-advert-
seeks-sweepers-upper-castes-sparks-controversy/8355.html [Accessed 29 Aug. 2017].
Ccsenet.org. (2017). ccsenet.org. [online] Available at:
http://www.ccsenet.org/journal/index.php/ijbm/article/download/25378/16991http://
www.ccsenet.org/journal/index.php/ijbm/article/download/25378/16991 [Accessed 30 Aug.
2017].
Chan, K. and Yeung, D., 2016. Controversial and Offensive Advertising. Social Issue of
Advertising, p.69.
Cohen, O., 2014. What are the Effects of the Online Stealth Marketing.
Couldry, N. and Turow, J., 2014. Advertising, big data and the clearance of the public realm:
Marketers' new approaches to the content subsidy. International Journal of Communication, 8,
pp.1710-1726.
Danesi, M., 2014. Dictionary of media and communications. Routledge.
Hund, W.D. and Pickering, M., 2013. Colonial Advertising & Commodity Racism (Vol. 4). LIT
Verlag Münster.

25CONTROVERSIAL ADVERTISEMENT
Journal, S. (2017). Sony Ericsson Campaign Uses ActorsTo Push Camera-Phone in Real Life.
[online] WSJ. Available at: https://www.wsj.com/articles/SB1028069195715597440 [Accessed
30 Aug. 2017].
Kwate, N.O.A., 2014. “Racism Still Exists”: a public health intervention using racism
“countermarketing” outdoor advertising in a Black neighborhood. Journal of Urban
Health, 91(5), pp.851-872.
Measuring advertising effectiveness. Psychology Press.
Morgenstern, J. (2017). ‘Baywatch’ Review: Impossible to Rescue. [online] WSJ. Available at:
https://www.wsj.com/articles/baywatch-review-impossible-to-rescue-1495736741 [Accessed 30
Aug. 2017].

26CONTROVERSIAL ADVERTISEMENT
Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R.,
2014. Advertising: Principles and practice. Pearson Australia.
Palermo, T., Bleck, J. and Peterman, A. (2017). Tip of the Iceberg: Reporting and Gender-Based
Violence in Developing Countries. [online] academic.oup.com. Available at:
http://academic.oup.com [Accessed 29 Aug. 2017].
Pehlivan, E., Berthon, P., Hughes, M.Ü. and Berthon, J.P., 2015. Keeping up with The Joneses:
Stealth, secrets, and duplicity in marketing relationships. Business Horizons, 58(6), pp.591-598.
Percy, L., 2014. Strategic integrated marketing communications. Routledge.
Ramamurthy, A. and Wilson, K., 2013. Racism, Appropriation and Resistance in
Advertising. Colonial Advertising & Commodity Racism, 4, p.69.
Roy, A. and Chattopadhyay, S.P., 2010. Stealth marketing as a strategy. Business
Horizons, 53(1), pp.69-79.
Societyofrevellers.com. (2017). Cite a Website - Cite This For Me. [online] Available at:
http://www.societyofrevellers.com/wp-content/uploads/2013/11/Racism-It-Stops-With-Me-
2_thumb.jpg [Accessed 29 Aug. 2017].
Struijs, P., Braaksma, B. and Daas, P.J., 2014. Official statistics and big data. Big Data &
Society, 1(1), p.2053951714538417.
Us.sagepub.com. (2017). Caste-Based Reservations and Human Development in India | SAGE
Publications Inc. [online] Available at: https://us.sagepub.com/en-us/nam/caste-based-
reservations-and-human-development-in-india/book231960 [Accessed 29 Aug. 2017].

27CONTROVERSIAL ADVERTISEMENT
Van Dijk, T.A., 2015. Racism and the Press (Vol. 5). Routledge.
Zhechev, V.S., 2015. Stealth Marketing Strategy–Origins, Manifestations and Practical
Application.

28CONTROVERSIAL ADVERTISEMENT
Appendices:
Appendix 1:
Dove Body Wash- Allegedly Racist

29CONTROVERSIAL ADVERTISEMENT

30CONTROVERSIAL ADVERTISEMENT
Appendix 2:
SISLEY Fashion Junkie: Allegedly Promoting Addiction

31CONTROVERSIAL ADVERTISEMENT
Appendix 3:
Social Media Ad- BarkBox
Appendix 4:
Ad Category: NGO

32CONTROVERSIAL ADVERTISEMENT
Appendix 5:
Good ad- McDonald’s by Sean Click

33CONTROVERSIAL ADVERTISEMENT
Appendix 6:
Bad Ads- Bay Watch