Paper on Ethical and Eco-sustainable Issues

Added on -2020-02-24

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Running head: BUSINESS AND SOCIETY Business and societyName of the studentName of the universityAuthor note
1BUSINESS AND SOCIETYTable of Contents1.Introduction...........................................................................................................................22.Eco-sustainability and organization.........................................................................................33.Air New Zealand strategies for ethics and Eco-sustainability.................................................54.Tourism industry strategies for ethics and eco-sustainability..................................................75.Analysis of Eco-sustainability Strategies in NZ.....................................................................106.Ethics and organizations.........................................................................................................127.Eight principles for preserving profitability and integrity......................................................128.Analysis of strategies used by organizations to address ethical issues in NZ........................149.Conclusion..............................................................................................................................16References......................................................................................................................................19
2BUSINESS AND SOCIETY1.Introduction It is important to promote sustainable consumption along with production for anyorganization for the purpose of achieving long term economic growth consistent to the social andenvironmental needs (Erdelyi, 2013). Majority of the policies framed by the governmentemphasizes on minimizing the effects of unsustainable practices indulged into by theorganization for production through imposing regulation sanctions and taxes. Ethics involve themoral judgments of individuals in relation to what is right and what is wrong. Decisions whichare taken in relation to an organization are by its members who are individuals or groups. Theculture of the organization influences whoever takes such decisions on behalf of theorganizations. It is not a secret that in order to be successful a business must have the flexibilityto change and adapt with the demands of the market. All businesses who are aware of the presentmarket condition are aware of the fact that staff, investors and customers are becomingincreasingly interested in sustainability and the impact of the business on environment.Companies are taking support of innovative processes to address the ethical and eco-sustainableissues as well as analyzing the impact of their activities on the environment and future (Hackney& Butler, 2017). Adopting such strategies for the purpose of sustainable development andanalyzing their own activities does not only convert the businesses in a modern venture but alsowill tune with the customers along with saving long term cost and enhancing business reputation.There are a lot of concepts behind the concept of ethical use and eco-sustainability provided bydifferent authors. It is difficult for the businesses to understand the real definition ofsustainability to derive the various benefits out of it (Savoia, Stefanovic & Fragassa, 2016). The environment is degrading at a very rapid rate and global warming and climate changeis posing serious threat to the environment. These issues have become so prominent now that
3BUSINESS AND SOCIETYalmost all humans are aware about it. The risk which is posed to the environment by globalwarming and climate change is predicted to have a fatal effect on the planet in the future throughthe rise of sea levels and hostile climate conditions (Rose, 2014). The issue demands rapid actionespecially from the organizations whose activities are a major contributors to environmentdegradation (Yang, Newman & Forlizzi, 2014). In the light awareness being spread aboutsustainability the consumers and investors have also become aware of such issues and want to beassociated with organizations who are taking reasonable steps to address the situation. Thereforeto adopt with the changing market conditions the organizations are striving to incorporatesustainable practices into their activities (Popa & Popa, 2017). The purpose of this paper is to identify and analyze strategies which organizations inNew Zealand implement to address ethical and eco-sustainable issues. The paper deals withspecific organizations of the country and reviews their practices with respect to ethical and eco-sustainable issue and compares such strategies to the best practices related to the areas in order toanalyze them. The paper also provided recommendation for the organizations with respect tostrategies for addressing ethical and eco-sustainable issues.2.Eco-sustainability and organization The concept of eco-sustainability in NZ is being recognized increasingly as goodpractices. The government has made a few goals to address sustainability. According toChkanikova & Lehner (2015) sustainable development is the process of synchronizing principlesfor the purpose of meeting human needs along with ensuring the capability of the ecosystem toprovide ecosystem services and natural resources upon which the society and economy depend.The goal of this process is to initiate a state of society where the requirements of humans are metalong with not compromising with the stability and integrity of the eco-system. Mostly the
4BUSINESS AND SOCIETYconcept of related to sustainable development is derived from the Brundtland Report 1998.However ideas about sustainable forest management also add up to the concept. Through thedevelopment of the concept its focus shifted to social and economic development along with theprotection of environment for future generations. The United Nations in the year 2015 provided for up to 17 sustainable development goalsalong with 169 targets. These goals and targets provide for a sustainable development universalagenda globally which are called agenda 2030. New Zealand took the initiative to contribute tothe achievement of goals through combination of international leadership and domestic action onglobal policy issues. For the purpose of achieving such goals the government initiated a cross-governmental effort (Starik & Kanashiro, 2013). The goals were reviewed with respect to theexisting priorities of the government. The government have identified specific issues such asgrowing the economy, improving the living standard, health and education, creating jobs,increasing affordable housing supplies, encouraging women leadership and most importantlyprotecting the environment (Brookshire, 2015). As the government recognized the importance ofsustainable development within the country the organization had been imposed with a lot ofregulations and targets they needed to fulfill in relation eco-sustainability. Mostly allorganizations across the country have adopted polices and strategies related to addressing ethicaland eco-sustainability issues (Mason, 2015). As provided by Touboulic & Walker (2015) green economy is a mix of six primary sectorsnamely, green buildings, renewable energy, sustainable transport, waste management, landmanagement and water management. In NZ organizations have initiated strategies to target suchareas of economy which are specifically associated with their operations (Hansen & Wethal,2015).
5BUSINESS AND SOCIETY3.Air New Zealand strategies for ethics and Eco-sustainability Air New Zealand is the flag national career of New Zealand and one of the biggestorganizations in the country. The organization states that it is aware that its success is linked tothe success of the country as it operates in a large scale. The company for the purpose ofaddressing the ethical and eco-sustainable issue has set up an sustainability advisory panel. Thepanel consists of internationally renowned group of external subject matter experts meeting onhalf yearly basis to provide advice to the company on sustainable development. The CEO of thecompany is also a part of such advisory panel. The organization is very serious with respect tothe issue had had published it first sustainability report in the year 2015. However specificreporting standards have not been adopted by the organization although it claims that it hasabided by international reporting structure. The company is committed helping customersminimize the effect of air travel on the environment. The company has adopted a carbon offsetprogram. Through this program the organization provides an opportunity to the service users tooffset carbon emission in relation to the organization. The organization is very serious in relationto carbon emission offsetting. In the aviation industry carbon emission is generated from the useof fuel for the purpose of airline operations. Offsetting of carbon involves the use of carboncredits to ensure that individuals and business provide compensation for the businessesassociated with travel in order to meet the carbon reduction goals of the company along with themove to a low carbon economy. The strategy comes into the context as soon as service usersbook a ticket online. The cost of offsetting carbon emission cased by the individual customer isautomatically calculated and projected. In case the customers want to offset the carbon emissioncaused by them the cost of it is deducted along with the booking the total amount for the flight.The organization purchases offset units on behalf of the customers by using such contributions.The company does not provide refund for the offsets purchased by them for any reason. For the

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