Paper on Managing for Sustainability

Added on - 23 Feb 2020

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Running head: MANAGING FOR SUSTAINABILITYManaging for SustainabilityName of the StudentName of the UniversityAuthor Note
1MANAGING FOR SUSTAINABILITYAbstractThe following paper is about the sustainability of the Westpac bank in Australia. This bank isone of the oldest in Australia and they have been operating in the banking industry for a longtime. They have been awarded as the most sustainable bank on the global basis several times.Lately, they have been losing some of their customers for many reasons. This has been thereason they have felt the urge to apply some new methods and strategies in their operationalareas. This will be helpful to improve their business and sustainability will be restored. Theadoption of these strategies are also helpful to avoid the risks they will be facing and these thingshave been discussed in the paper.
2MANAGING FOR SUSTAINABILITYTable of ContentsIntroduction......................................................................................................................................3Sustainability of the bank................................................................................................................3Community support.....................................................................................................................3Customer support.............................................................................................................................4Stakeholder support.....................................................................................................................42016 Sustainability Report..............................................................................................................6Sustainability performance..............................................................................................................7Conclusion.......................................................................................................................................8References........................................................................................................................................9
3MANAGING FOR SUSTAINABILITYIntroductionWestpac is one of the leading banks in Australia that has gained an immense popularitywith an increasing number of customers. Here the focus will be on the sustainability of Westpacbank in order to achieve a good place in the list of the most sustainable organizations in theworld(Westpac.com.au 2017).The ways in which the bank has maintained its sustainability andthe policies they have taken to present themselves as one of the leading organizations in globalsustainability has a lot to do with the customer loyalty of the bank. This paper aims to provide abrief outlook about the strategies the bank has taken to improve its services and the ways it hasbeen tryingto improve its brand reputation. Both the internal and external stakeholders have beena part of this process of maintaining their sustainability. The different angles and views have tobe analyzed in this paper.Sustainability of the bankWestpac bank has been a leading organization has been providing a quality service foryears as the employees are completely dedicated to their responsibilities. They have a lot ofsocial responsibilities that they maintain with appropriateness(Westpac.com.au 2017).Community supportThe Westpac Bank has believed in some important ideals. They believe that they can beable to prosper in this challenging business environment only if the community they areoperating in, prospers(Westpac.com.au 2017).Their organizational culture has supported theideal to support the community in a great extent over the years (Banks et al. 2013). This is theirphilosophy and they have faith in it. They contribute to a lot many a social cause and manysocial institutions. Like Westpac Foundation, St. George Foundation, BankSA Foundation, Bank
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