Assignment on Marketing Strategies Aldi
11 Pages2560 Words115 Views
Added on 2020-03-28
Assignment on Marketing Strategies Aldi
Added on 2020-03-28
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MARKETING1Aldi’s Marketing StrategiesNameInstitutionDate
MARKETING2Executive summaryThis paper divulges on the marketing strategies that enable a company to maintain its competitiveness in the market. It more specifically focuses on a grocer, Aldi which operates in Australia and is based in Germany. The paper gives a brief description of the company citing some of its unique aspects such as discounted prices. Aldi is a company that has maintained its leading position due to its marketing strategies. However, it retention of this position may be challenged by competitors with similar competitive benefits as Aldi’s. Nevertheless, it has a number of options that it could utilize such as online shopping facilities.
MARKETING3Table of ContentsExecutive summary.................................................................................................................................2Introduction.............................................................................................................................................4Background to the company....................................................................................................................4Marketing analysis...................................................................................................................................6The Nature of Aldi’s Marketing Strategies since it began...................................................................6Strategic Marketing Options for Aldi moving forward........................................................................7Conclusion...............................................................................................................................................8Bibliography............................................................................................................................................9
MARKETING4Introduction Marketing in straightforward definitions can be depicted as offering the correct item at a perfect place at the opportune time and with a privilege price. In increasingly aggressive markets, shoppers make decisions on what products they wish to buy and from what brands. For a company to reach its corporate goals, it has to find out what buyers want and afterward recognizethe most ideal way it can utilize to satisfy these necessities and wants. The management experts accentuate on the 4Ps of promotion which are frequently constitutes the marketing blend. These 4Ps are product, price, place, and promotion. A promotion mix is an imperative tool to influence an effective promotion plan to realize an effective product offering. The four Ps of promotion can help accomplishing the corporate targets of customer satisfaction, sales and profits. Building a competitive edge through marketing strategies can be a challenge. Clear objectives should be set as they are vital to the performance of the promotional activities and the effectiveness of the marketing strategies. This paper explore Aldi Company in Australia, reviewing its marketing strategies and giving recommendations and the new strategies it may incorporate.Background to the companyAldi, a global and privately-owned corporation, is a grocery general store chain with its headquarters in Germany. The enterprise began in 1913 with a grocery shop in Essen, Germany and venture in Australia in 2001 (Aldi.com.au. 2017, p.8). By 1960s this privately-owned company was extended to 300 stores in Germany. At this point the enterprise was divided into two, Aldi Süd based in Mülheim a der Ruhr and Aldi Nord whose headquarters is in Essen. The business was divided over a difference on whether or not cigarettes should be offered in the stores. These two associations now operate independently. The no-frills shopping for groceries encounter concentrates on clients initially providing quality nourishment they're pleased to serve
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