The impact of Multinational Technology firm in a Different Business Environment : A Case study of Microsoft in UK

MANAGING SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
Title: The impact of Multinational Technology firm in a Different Business Environment : A
Case..................................................................................................................................................1
study of Microsoft in UK................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the research.........................................................................................................1
Rationale of the research..............................................................................................................1
OVERVIEW OF THE STUDY AND RESEARCH QUESTIONS................................................2
Aim of the report..........................................................................................................................2
Objectives of the report................................................................................................................2
Research questions.......................................................................................................................2
Factors that affect to project........................................................................................................2
PROJECT MANAGEMENT PLAN ..............................................................................................3
Cost and time involved in project................................................................................................3
Scope of the research project.......................................................................................................4
Risk and resources involved in the project..................................................................................5
LITERATURE REVIEW ...............................................................................................................5
Concept of globalisation towards trade in multinational companies in international boundaries
for software sector business.........................................................................................................5
Factors that associated with globalisation to increase trade across the different areas of
international market.....................................................................................................................6
Interrelationship factors and globalisation activities to increase trade of Microsoft different
areas of the world.........................................................................................................................7
Recommendations ways to propose new areas for further development.....................................7
METHODOLOGY..........................................................................................................................8
Research design: .........................................................................................................................8
Research type: .............................................................................................................................9
Research philosophy ...................................................................................................................9
Research approach: .....................................................................................................................9
Sampling: ....................................................................................................................................9
Data collection ..........................................................................................................................10

Data analysis .............................................................................................................................10
Ethical considerations ...............................................................................................................10
DATA COLLECTION AND DATA ANALYSIS........................................................................11
CONCLUSION AND RECOMMENDATIONS..........................................................................19
Conclusion.................................................................................................................................19
Research reflection.....................................................................................................................20
Research limitations...................................................................................................................20
Future area of research...............................................................................................................20
REFERENCES..............................................................................................................................21

Executive summary
International trade considered important role in business success which ascertained to
focus on selling of goods and services across the border. Multinational companies play important
role for development of international trade among several factors such as globalisation and
outsourcing. Present study assists to find impact of globalisation on trade across the national
boundaries to develop goods and services in different areas of the world. The research study, it
can be stated that there are wide scope exists which ascertained to interrelate functions and
operations that increase positive advantages on the globalisation activities. For the studies which
need to explore the cause and effect type of relationship between different variables causal
design is used. It is more suitable for scientific studies rather than qualitative studies. This study
is of qualitative type and various themes are used to understand the functional and conceptual
aspects of study subject. This research involves use of interpretivism philosophy in which
qualitative methods are used to understand the social constructs which influences the behaviour
and observations. It can be appearing bias but in order to get more precise data it is one of the
effective approach. For this study 10 managers of Microsoft are chosen as study samples so that
they can provide in depth information in relation with the research subject.

Title: The impact of Multinational Technology firm in a Different Business
Environment : A Case study of Microsoft in UK.
INTRODUCTION
Background of the research
International trade considered important role in business success which ascertained to
focus on selling of goods and services across the border. Multinational companies play important
role for development of international trade among several factors such as globalisation and
outsourcing. Furthermore, it also assists to facilitate with transition to global market in easier
way within Microsoft. In the present study, globalisation focuses on increasing trade in different
boundaries of international market for software business (Kirithiga, Thiyagarajan and Naresh,
2019). As a result, it helps to conduct effectiveness in systematic manner in different areas of the
world. In addition to this, globalisation helps to developing countries that assists to deal with
increasing in economic growth, solve government issues and poverty problems in systematic
manner. In this consideration, trade barriers are also removed with concentrate on desired level
of effectiveness. There are several benefits implemented that helps to promote education, trade,
technology, investment, competition, etc. It increases employment, culture and organisation
structure which is assisting on focusing on the development organisational development.
Rationale of the research
In order to ensure that the goals and objectives are being accomplished within the
organisation, it needs to be stated that international trade is continuously being expanded with
development of the business in software sector operations. In this regard, present study assists to
find impact of globalisation on trade across the national boundaries to develop goods and
services in different areas of the world. Furthermore, this also helps to analysis trading activities
that assists to deal in different goods and services. In international boundaries, globalisation
helps to focus on economic growth which impact positive and develop more trade that resulting
into higher growth rates (Scrase, Rutten and Brown, 2015). Developing and exploiting in
domestic scarce resources assists to produce surplus so that different resources helps to
accomplish desired level outcomes.
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OVERVIEW OF THE STUDY AND RESEARCH QUESTIONS
Aim of the report
“To examine the impact of Microsoft on the UK business environment - A Case Study on
Microsoft”
Objectives of the report
 To examine how Microsoft has impacted on the Technological industry in UK.
 To assess how Microsoft has contributed to the UK economy
 To interrelate factors and globalisation activities to increase trade of Microsoft across the
border for goods and services.
 To recommend ways and propose new areas for future research.
Research questions
 How has impacted Microsoft impacted on the UK business environment?
 What are the factors that associated with globalisation to increase trade across the
different areas of international market?
 How to interrelate factors and globalisation activities to increase trade of Microsoft
across the different areas of the world?
Factors that affect to project Cost: In the present study cost considered important role to set different activities.
Therefore, £500 needed in it. Time involve: To accomplish project goals, present study involve 4 weeks. Scope: Present study develop scope to increase effectiveness of globalisation to develop
more trade in different areas of the world. Risk: Technical and financial risks are generally involved in the present project that
involved to determine effective results.
 Resources: Physical and technical resources required to accomplish desired level of
outcomes in the present study.
PROJECT MANAGEMENT PLAN
Cost and time involved in project
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