Barriers to Selling Electric Vehicles and Strategies for Overcoming Them

Running head: PARAPHRASING
Paraphrasing
Student’s name:
University:
Author’s note:

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2. Selling of electric vehicles faces difficulty for a number of reason. Neither there is much
demand in the market. Hence, the production rate of the electric vehicles are very low. This
in turn results in increased production cost of the vehicles (Ebeling, 2016). To ensure
increased production rate of such vehicles, reducing the cost of production is necessary.
However, this will require increased demand in the market. Government incentive in this
regard will be of help as it can facilitate large amount of production.
3. Another reason that hinders the promotion of electric vehicles can be identified as the
extended driving distance of the region as compared to the driving distances in Japan or
Europe. There is a perceived reluctance in people to use battery operated electric vehicles as
they are apprehensive of the battery capacity for covering such long distances. The absence
of charging stations within short distances contributes to this apprehension even more.
Moreover, there is an inherent technical drawback in the battery performance in Nissan’s
electric vehicles that restricts the batteries to last long.
Ebeling (2016) has opined that the obstacle of less number of charging stations were a
major problem in the initial stage of the timeline when electric vehicles were first introduced
to market. However, the resolving measure to these barriers are two-fold, i.e. the battery
capacity of the vehicles will have to be improved or the charging stations’ coverage has to be
increased. As a result to these measures, the demand of electric vehicles is also expected to
go up.
According to the analysis, these two obstacles can be regarded as the institutional
barrier. Further, the obstacle in the form of less coverage of charging stations can be

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identified as the cause of the infrastructural barrier. To resolve this, Nissan, along with
BMW, requires government assistance to build the necessary infrastructure
Q3, Discussion to identify the linkages between barriers and
selected strategies?
In a country like Oman, a battery capacity of 200 kilometres is quite convenient for
the long distance drives. Hence, the experts in the automobile field have suggested that
increasing the battery capacity to a 200 km range will help improve the accessibility of such
electric vehicles. Along with this, decreasing the price of electric vehicles will eventually
result in the high demand in the market, for it will cater to both the economic and
psychological demands of the customers.
On the other hand, it is understood from the interview that Nissan requires
government assistance to generate demand for the electric vehicles in terms of incentive in
promotion and infrastructural support for charging stations. The active lobbying in favour of
electric vehicles in Oman that started since 2010 is a proof of this claim.
Discussion.
Hypothesis 2
: The participant attitude towards the perception of EV
technology compare to traditional cars.