Revolutionizing Food Delivery: Fresh and Personalized Meal Ingredients Delivered to Your Doorstep

Running head: FOOD INGREDIENTS DELIVERY BUSINESS
Food Ingredients Delivery Business
Name of the university
Name of the students
Author note

1FOOD INGREDIENTS DELIVERY BUSINESS
Executive summary
The following report has described the points of parity and points of difference in order to
evaluate the intensity of competition in market. A company which only delivers food
ingredients according to the personalised meal of a customer faces competition from food
delivery applications like Foodpanda, Dah Makan and Poke Bowl. More precisely, if a
customer wants to have chicken stir fry noodle for dinner, they have to order by 8pm and
within one hour the ingredients will be at customer’s doorstep. The company’s job is to find
each and every material required to prepare the meal in its most authentic form. This report
has evaluated and predicted how the company can gain competitive advantage against
existing competitors.

2FOOD INGREDIENTS DELIVERY BUSINESS
Table of Contents
Points of parity...............................................................................................................3
Category points..........................................................................................................3
Competitive points or points of difference.................................................................3
References......................................................................................................................5