Sales and Marketing - Assignment

PART 1
NAME: ALBERT DAVIS
ROLL NUMBER: 2027916
ORGANIZATION: EXTRA HOME CARE PRODUCTS LTD
CORPORATE MENTOR: Didymus Email Id: [e-mail]
Mobile Number:9946437671
PROJECT 1: Sales and Marketing
WEEKLY/DAILY REPORT
WEEK 1
DAY 1: (27th April)
●I started the 1st day of internship by attending the 3 hours telephone meeting with the
General Manager of the Extra Home Care Products Ltd, MR Kurian Thomas. He asked to
give a quick introduction about myself and my area of specialization and what are the key
things that I am looking forward to and my expectations from this internship. Later the
General Manager mentioned that the first 4 weeks, I would be working through online,
the following 4 weeks I will have to come to their manufacturing unit and inventory
storehouse in Kochi.
●Then he assigned me to the Daily Manager of the company Mr Didymus, and told me
that the Daily Manager would guide and help me through the internship and will be
providing the Daily/weekly tasks that I will have to complete and most importantly I
would need to update every day to day activities with the Daily Manager.
●After the Call with Mr Kurian Thomas(General Manager). I had called Mr Didymus
(Daily Manager) and Sir gave a detailed introduction about the company and briefing
about the various cleaning products that they manufacture and how they were able to
capture the market and sir mentioned that their key to their success is Quality,
responsibility and safety. He even said that each cleaning products like cleaning liquid,
bleaching powder and bar soaps have their own unique variants like for example in

cleaning liquid products we have floor cleaning, dish wash liquid, hand wash liquid, car
wash liquid shampoo and toilet cleaning liquid and so on.
DAY 2: (28th April)
●My corporate mentor briefed me about the business process that is ongoing and with the
help of whatsapp video call, Sir showed me the kochi office and how they manufacture
their products, how packaging and inventory takes place.
●Sir also introduced me to some of the employees present in the office and had a quick
chat with a few employees.
●Later in the evening a 3 hours call was there with my corporate mentor and has
explained about the sales calls strategy that they use to get new leads and build long term
relationship with them
●So Sir basically explained me that the company has an account in the Indiamart ( where it
is an Indian e-commerce company that provides B2C, B2B and customer to customer
sales services via its web portal) so Indiamart provided us leads that we can contact and
introduce our various cleaning products and try to build a long term relationship with the
new clients.
●So the first task was to call and contact all the new clients that are provided by Indiamart
and explain to them the various products that we sell, the features and quality of our
products.
Day 3: (29th April)
●Today my corporate mentor showed me how to get the leads from the Indiamart website
and explained to me on how to interact with the new clients and the key features, price,
that have to be explained about our products to our clients. And most importantly the
clients who are interested in our products should be provided the sales manager’s phone
number and I have to inform the sales manager immediately after the call with the client
has ended.
●Sir mentioned that each week we would receive 7 leads from Indiamart who can be our
potential clients, therefore it is very important that proper communication happens from
our side, where the details of our product are provided on time and a follow up is made.

●My corporate mentor showed a demo on how to make a sales call and later told me to
make 2 sales calls and provide him with the feedback of the calls made by me.
●The 2 sales calls made by me did not convert to purchase or a deal. The first retail store
people said they would call back after sometime but I did not receive any call and later
when I called they were not picking. The second retail store mentioned that they have
already got a supplier for cleaning products and equipment thus they don't want any new
suppliers.
Day 4: (30th April)
●I started the day with 2 more sales calls from the Indiamart lists and I was able to convert
both into a purchase. Both the clients have heard a lot about the company products thus
they would like to try out our products. After giving the sales manager’s number to the
client, I immediately informed both the Daily manager and sales managers about this
sales call and provided all the information about the clients to them.
●Later in the evening, my corporate mentor called me and said that the company has got
no 3rd party distributors therefore, sir told me to find some distributors which could help
us increase the sales. Sir told me to put their details in an excel sheet with their
organization name, address, phone number and pick up 3 good reviews and see if they
have got any bad reviews.
●So I searched for some distributors in Kochi through Google and looked for distributors
that have got good reviews and ratings for their performance and works.
DAY 5: (1st May)
●Started with the remaining 3 sales calls, in that 2 clients did not even pick up the call and
the remaining one client immediately said that they are not interested in buying our
cleaning products, therefore I asked them their reason then they said that their business is
drastically low due to the sudden raise of covid.
●Later in the evening, I called my corporate mentor and addressed this situation, and
suggested to him that we would be able to provide our products free of cost at first and
then later when the customers are buying our product from that particular retail store,
then they can pay us back.

● My corporate mentor mentioned that it would not be possible as in the past the company
has experienced many situations where the retail stores don't pay them on time, thus the
company doesn't want to fall in that situation again.
WEEK 2
DAY 6: (3rd May)
●Started the day with a 3 hours call with my corporate mentor, and sir explained to me that
sales call from Indiamart should be done by me every week, like every Monday 4 calls
and every Friday 3 calls and all the updates regarding the sales call should be updated to
the sales managers as well as to my corporate mentor.
●Later Sir explained to me about the Facebook page that the company had developed and
told me to pitch in an innovative post related to our company products with an interesting
tagline, but most importantly, all posts should have our company logo and He even said
he would give me two days for the Facebook post.
●I made all 4 sales calls taken from Indiamart but could not convert any calls to order or
purchase. Immediately after that, I called my corporate mentor and expressed this
situation, and Sir said that many retail stores are closed due to an increase in covid, so Sir
told me to make an excel sheet and fill in the details of the sales calls which we were not
able to convert into order or purchase.
DAY 7: (4th May)
●As per the instructions of my corporate mentor, I made 2 Facebook posts, the first post
with a tagline of “We are your key to cleanliness. Trust us” and the second post “Your
one stop for home cleaning needs” and send both the posts to my corporate mentor.
●Later in the evening, my corporate mentor called, and he was impressed with my work
and gave me access to the company Facebook page and told me to post the first one today
and the second post tomorrow.