Analysis of Gartner Report on Analytics and BI Platforms, MBA633

This report analyzes the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms, focusing on the Leaders quadrant and the criteria used for vendor evaluation. The report examines Tableau, Qlik, and Microsoft, agreeing with their leader status based on their ability to execute and completeness of vision, highlighting their market share, product roadmaps, and customer adoption. The criteria for evaluation include overall viability, market responsiveness, product/service, market execution, pricing, business model, innovation, and sales/marketing strategy. The report suggests improvements for the Gartner report, such as including more actionable insights and numeric data. The author learned that data visualization is an effective technique for interacting with data. Finally, the author summarizes the report's key points and states that the report can be used for making better and informed decisions when buying software.

PART A:
Q1: Tableau, Qlik and Microsoft are in the Leaders quadrant. Do you agree with that
(I.e. chose the same leaders) and why?
Vendors that are in Leaders quadrant have the highest composites scores for their
“Ability to Execute” and “Completeness of Vision”. Vendors in this quadrant have the
credibility, market share, marketing & sales capabilities, and a clear understanding of market
needs. To be in the Leaders quadrant means the vendor is an innovator, has broad platform
support and consistent financial performance.
Tableau is in the Leaders quadrant due to its high brand recognition globally.
Moreover, Tableau is undeniably in this quadrant for its product roadmap (that includes
augmented data preparation and discovery, agile data cataloguing), ongoing product
improvements, strong market momentum and excellent customer reference scores.
Microsoft also deserves to be positioned in the Leaders quadrant because it continued
to show uptake of Power BI, and high levels of customer interest and adoption. Microsoft has
clear and visionary product roadmap that includes vertical industry content.
Lastly, Qlik is agreeably in the Leaders quadrant because it has achieved major
progress on its roadmap for augmented analytics, improvements in marketing strategy, and
ease of use.
Q2: What criteria would recommend other criteria?
The criteria for evaluation are the ability to execute and the completeness of vision.
The criteria respectively includes overall viability, market responsiveness, product or service,
market execution, and pricing. The second criteria involves business model, innovation, sales
and marketing strategy, vertical industry strategy.

Q3: How could the Gartner report be improved, e.g. more tables glossary, etc. What
else?
Gartner report can be improved by including more actionable insights into the market
trends. The report can include more tables and glossaries to better interpret the positions and
status of the concerned businesses. Gartner MQ (Magic Quadrant) can give some valuable
information on the prominent commercial vendors. However, it does not include adequate
numeric data behind the decisions about the quadrant positions.
PART B:
Q1: You wrote "However, from the discussion it has been noticed that the problems
related to the project management ", what were the problems exactly?
For the weak vendors, the problem with their project management was lying in their
ability to execute and completeness of vision.
Q2: What did you learn overall?
I learnt that data visualization is an effective technique for interacting with data,
explore and manipulate the data with an aim to uncover important factors. It enables the use
of analytics. For instance, big data visualization tools such as MS Power BI, Spotfire etc. and
a bunch of other tools can help us learn how the trends and preferences of users through the
use of data and figures. For instance, in this case, it shows that it is possible to learn how
much opportunity there is for change by supplying relevant data and figures for data
visualization to conduct the tender and understand.

Summary:
Q3: Can you write a summary on all the ideas and whether you would buy the leaders
software based on the report?
The Gartner report shows the market positions of the prominent commercial vendors.
The competitive positioning of the four distinct types of technology providers are seen in the
report. It is useful for developing effective business models by bridging the gap between the
business goals and market trends. Gartner report can be referred to in terms of making better
and informed decisions when buying software. The report can be relied on when it comes to
buying the software, as it demonstrates knowledge about both the seller side and the buyer
side of the software to provide a clear and transparent idea.