Marketing Plan

This presentation focuses on the importance and purpose of a marketing plan, with a case study on Tesco. It discusses the significance of marketing strategies and their impact on sales and customer base.

Marketing Plan

Table of Content
 Introduction
 Purpose of Marketing plan
 Importance of Marketing plan
 Conclusion
 References

Introduction
The report leads to put emphasis on the marketing plan which is useful for company in order to select
company and also leads to enhance sales through developing their customer base. Moreover, organisation
which is taken into consideration is Tesco, which is British multinational company deals in groceries and
merchandise and headquarter in Hertfordshire, England, United Kingdom. Besides this, company is the third
largest retailer in the world that is measured by the gross revenues. Hence, the report is going to cover the
marketing mix of Tesco that leads to enhance the marketing performance at the international level.

Purpose of Marketing Plan
Marketing plan is considered as the document that is developed by the leaders of an organisation and
other expertise of the marketing department. Along with this, it is useful in order to provide effective
instructions and guidance by the marketing department considering the significant steps that are required
to join and accomplish the desired goals and objectives of marketing. Moreover, in terms of the
prominent objective regarding the overall development of marketing plan is also considered as the
significant course of action. So, their overall purpose to develop effective coordination with other
departments and make effective goals for the company. Away with this, marketing plan give effective
look to the company in terms of expansion and also offer effective services regarding the growth and
success of company.

Importance of Marketing Plan
Every company need significant marketing plan considering the attainment regarding their
long term survival in the dynamic business area. Moreover, the marketing plan and strategies are also
significant as it is useful in terms of attaining significant sales more easily for the betterment of
company. Despite from this, the target customer of company is considered as the prominent way
regarding their marketing plan that leads to reduce the extra cost of marketing and also leads to
improve the possibility in terms of converting it into sales. In terms of Tesco, the marketing plan is
significant as it leads to look forward in terms of executing further strategies considering the
introduction and launch of product within the market considering the development channels, sales
promotion and profitability. Furthermore, it is helpful in solving the critical issues that are related with
customers and also helpful for company in order to analyse the considerable issues regarding the
buying behaviour of customers.

Conclusion
By considering the above report it is analysed that developing and creating effective
marketing strategies is helpful for an organisation in terms of involving their customers that is
more effective and efficient by serving its services. Moreover, an organisation also launch its
new product in order to come up with unique marketing strategy at the same time as it is useful
for company in order to improve their customer base and also give tough competition to
customers.

References
Fernández, P.V., 2016. Metodología para la elaboración de un plan de marketing online.
Guo, B., Fan, R., Huang, C.W., Ma, F., Li, Z., Liu, Q., Liu, P. and He, W., 2018. The best
marketing plan of photographing for money deduced by extensible mind mapping. In
ITM web of conferences (Vol. 17, p. 03003). EDP Sciences.

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