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PART II: Selling PlanValue Proposition:For Willis Bistro, a restaurant who values quality and traditional farm-to-fork customs, the Certified Texas Angus Beef Program is a guaranteed way to provide the utmost brand of premium grade meat on the market. Unlike currently used USDA Choice cut meats who only provide medium quality, our service provides the assurance of premium standards more selective than USDA Choice so only less than 1.5 % of beef achieves the high standards of Certified Angus Beef. Features / Benefits Summary: Features:Benefits:Uniform SteakSize Willis Bistro’s customers can expect a consistent plate presentation eachvisit which leads to repeat business . Controlled portion sizes will alsohelp Willis Bistro reduce food costs to ensure healthy profit margins.High Degree ofMarblingEvery customer will receive a steak full of flavor and juiciness due to thehigh fat content. As it is a healthy fat, it will not have a negative impacton cholesterol metabolism for consumers.“A” MaturityBeefEvery customer will receive a steak with superior colour, texture,firmness and tenderness. Only 1 out of 50 steaks are returned whenbuying from Sysco.ComplimentaryTraining Willis Bistro’s staff will be informed about the appropriate measures tocut, cook, and serve steak which can lead to an increase in productivityand sales.Wine and SteakPairingThis offering can help educate Willis Bistro’s consumers on successfulpairings and makes the experience less intimidating and more enjoyable. Competitive Advantage:SyscoCompetitorsSysco partners with Certified Angus Beef ® to provide our customers with top quality meats. To receive the Certified Angus Beef ® seal of approval, 10 science based specifications must be met, each of which is In our price range, our competitors aim only to meet USDA Choice grading standards for their beef. This allows many cuts of meat to
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