Part Time Language Course Analysis in Bayswater College Dissertation 2022

Running head: PARTTIME LANGUAGE COURSE ANALYSIS IN BAYSWATER COLLEGE
Part Time Language Course Analysis in Bayswater College
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1PARTTIME LANGUAGE COURSE ANALYSIS IN BAYSWATER COLLEGE
Conclusion:
The dissertation analyzed the part time language courses in LSC Stanton School of
English and also evaluated the next best alternatives for the courses that are part time and also
for the betterment of the Business Development Plan. The current situation was investigated in
the LSC Stanton Company along the similar situation in the whole Language Education industry.
The paper also intended to find out the best marketing campaigns for the Bayswater College and
the evaluation of its result in sales and campaigns in the present as well as the time to come. The
paper also tried to investigate the reason behind the fall in the sales of the company over the past
few years with valid business development plan including marketing mix analysis.
In 2017, after analysing the decrease in its sales, LSC Stanton School enrolled a greater
number of students to increase the bar of the sale and resulted in contributing heavily to the
national economy. English, being the most important language in the UK is dominated primarily
by the private sectors which was one of the factors of the drop in the sales; along with that there
were factors like global competition, decreasing global demand, the Visa policy of Great Britain
that hold back a number of students and also the strong British pound that was not afforded by
many. When evaluated in an overall circumstance, it was concluded that the ESL industry
needed itself to adapt to the dynamic global market.
After the set of interviews that was taken it can be concluded that all four of the
interviewees agree to the fact the decrease in the sale is mainly due to the lack of proper
management to run the part-time course. The interviewees also do not have a distinct idea of the
sales process and are thriving on a perception of their own. According to the principal of the LSC
Stanton School, the only marketing campaign that was attempted by them was a poster