Marketing Strategies for NatureCare Products

Part1
QUESTION 1
Discuss the concept of alliance marketing and give two examples of businesses that may form marketing
alliances.
Answer: ...................
The whole concept of the marketing alliance is much based on the joining and the amalgamation of the two
organizations for sharing their core marketing strategies and promotional concepts. With the help of the core
marketing alliances, advertisements of one organization are maintained by the other alliance organization. It is
also used for such companies that use technological advancements and innovations at the same point of time
(Steiner et al. 2017).
In case of the examples of the marketing concepts, Ford and Eddie Bauer have merged in the recent years along
with the Google and Luxottica, who have merged for sharing their core marketing strategies and promotional
events at the same point of time.
QUESTION 2
Describe each of the following terms in relation to marketing opportunities: market penetration, market
development, product development and diversification.
Market Penetration: market penetration is one of the most important subjects that measures the core growth of
sales and promotions after the adoption of products and services. It is then compared to the rise of the theoretical
market perspectives. Market penetration also includes some of the important phenomena that increase the core
market share of the organization within a sheer time frame.
Market Development: The market development is one of the important perspectives that help the organization in
building growth strategies and thus developing new market segments for uplifting the current product (Tang and
Hsu 2018).
Product Development: The product development is one of the most useful phenomena that are core related with
the engineering and business and the process includes all the stages by focusing on the central aspects of the NPD
and product designs.
Product Diversification: In the case of the core product diversification it can be known that it is one of the
traditional practices for expanding the original markets for the particular products and services for the
organization.
QUESTION 3

Discuss a marketing strategy commonly used in new businesses, franchises and take-overs. Give three examples
of the tools a business might use with this strategy.
In case of the core marketing strategies used in the business corporations, it can be noted that many strategies like
the Branding, grabbing knowledge from the market scenario, usage of the social networking sites advertisements
and also understanding the power of the SEO at the same point of time.
In the case of the core marketing tools, many organizations use the Google Analytics, MailChimp and the
HOOTSUITE for increasing the standard of the core digital marketing platforms for the organization.
QUESTION 4
Give an example of how a small business could combine a concentrated marketing strategy, an undifferentiated
marketing strategy and a differentiated marketing strategy all at the same time.
In case of combining the three strategies by the restaurant, it can be observed and realized that it has been
one of the big issues for all the large cafes and hotels and they have also faced many problems regarding
this phenomenon. A Restaurant or the local cafe combines all the strategies by marketing cheap products
to the local mass in a very concentrated location so that the consumers can easily access to space. After
applying the differentiated and the concentrated marketing strategies, the undifferentiated marketing strategies are
also used by the companies by celebrating the grand inaugural of the company by inviting a huge mass at the very
program (Buckley and Ghauri 2015).
QUESTION 5
Outline the concept of differentiation marketing strategy and provide four examples of how an organisation can
make use of this type of strategy to stand out.
It can be observed that the differentiation marketing strategies has been one of the core approaches of the business
entity and it helps the organizations to develop important and significant products for satisfying the customers in
another manner, which is not to the methods used by the competitors.
It can be observed that many organizations like Ford have used these strategies with the help of Porter's three
generic strategy sources for gaining competitive advantages. In the case of the narrow market, Tesco used the
strategies with the help of the five generic strategic sources for expanding their business within a particular time
frame. The focused differentiation strategy has also been used by Vodafone in recent times for convincing the
customers for paying the premium prices for the high-quality goods and services (Choi and Yeniyurt 2015).
Need to discuss below four strategies for differentiation marketing i.e. Low cost strategy, differentiation
strategy, focus strategy cost and focus strategy differentiation. .
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Low cost strategy: In order to gain the maximum shares in the market, the organization fixes the prices, which is
lowest in the market.
Differentiation strategy: Core approaches of the business entity and it helps the organizations to develop
important and significant products for satisfying consumers.
Focus strategy cost: The organization fixed their price of the products based on the strategies that will help them
to enter into the narrow market.
Focus strategy differentiation: The strategy is fixed by the organizations for focusing and entering into a
particular sales channel for the further growth.
QUESTION 6
Other than the strategies already mentioned, identify and describe a minimum of six common business to
consumer marketing strategies. Give an example of a stand out brand/product or service that use each of the
strategies well.
There is six common business to marketing strategies, those are applied by many organizations of the world.
Relationship marketing and undercover marketing has been one of the most important marketing strategies along
with the word of mouth strategy. The other three important marketing strategies are Internet Marketing, diversity
marketing and transactional marketing.
There are some of the examples that use each of the strategies well for their core development of the market. In
the case of the brands of Tesla, the employees have focused on elevating the personality of the brand and offering
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the core brand experience for making the brand stand out. On the other hand, the cosmetics organizations or the
manufacturing companies stay positive and they focus on their core strength for making the products more
saleable in the market (Sarkar et al. 2019).
Please refer to the Slide no. 27 discussed in the class and attached to the email.
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