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PARTICIPANT INFORMATION SHEET

   

Added on  2020-01-07

7 Pages930 Words171 Views
PARTICIPANT INFORMATION SHEET1
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Section A: The Research Project 1.Title of projectTitle of the project: A study on the impact of social media advertising on online purchasing decision: A case study on Amazon2.Brief summary of researchFrom the research conducted, it is founded out that out of all the social-networking channels, Facebook gains top popularity wherein the users access the site mainly to access and search information about the offerings. Majority of the people access Amazon’s Facebook page to find out the essential information about its goods and services. The feature that allows user to write their own comments and reviews and reviewing the other known and strange person’s comments is of great importance that helps users to compare different type of goods and thereby choose the most effective ones that will perfectly fitstheir own expectations and desires. Word of mouth (WOM) publicity at the social media encourage the buyers to demand a particular goods and service that Amazon is offering at its e-commerce and also provide them enough information in selecting the best item.3.Purpose of the studyYou need to state whether this is part of your:•Undergraduate degree at Anglia Ruskin University•Masters degree at Anglia Ruskin University•PhD/DProf at Anglia Ruskin University4.Name of your Supervisor( student research only ).5.Why have I been asked to participate?To impact of social media advertising on online purchasing decision: A case study on Amazon6.How many people will be asked to participate?1007.What are the likely benefits of taking part?As per the conducted research, it can be concluded that with the emerging era of advanced role ofICT, more importantly wireless communication, social media sites became a popular and highlyattractive platform that brought considerable change in the global corporate scenario with theemergence of wireless technology, new and unique enterprise software, applications and others.2
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8.Can I refuse to take part?No9.Has the study got ethical approval?Yes10.Has the organisation where you are carrying out the research given permission?Yes11.If your research falls under specific legislation e.g. the Human Tissue Act (2004), you need to state that your research complies with it. NA12.Source of funding for the research, if applicable.NA13.What will happen to the results of the study?The report bring out the fact into consideration that SMM greatly helps the audiences in diversifiedways such as delivery of required information online about product quality, prices and offers. Thus,users can search any information any time just on a single click which helps them to make solidbuying decisions & satisfy their own needs & expectations accordingly. Moreover, people can alsosee the number of likes, others reviews, comments, blogs and know the post buying experiences ofthe buyers whether the particular goods and services has perfectly meet out their demand or not.Online visualization, video sharing and others options or features allows or facilitates the existing3
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