Investigation into Satisfaction of Passengers Using Singapore Airlines

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student
Name of the University
Author Note

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MARKETING MANAGEMENT
Table of Contents
Research topic..................................................................................................................................2
Introduction......................................................................................................................................2
Brief Literature Review...................................................................................................................2
Research Problem............................................................................................................................4
Research Question...........................................................................................................................4
Research Objectives.........................................................................................................................5
Type of Research and Research design...........................................................................................6
Conclusion.......................................................................................................................................7
Reference list...................................................................................................................................8

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MARKETING MANAGEMENT
Research topic
An investigation into satisfaction of passengers using Singapore airlines – about their personal
experience with the journey and other aspects.
Introduction
In the year 1947, the Singapore airline was established as the flag air carrier of the
Singapore Republic. It ranks in the 15 among the top air carriers in the world. Changi Airport is
the airport on which it is based. Singapore Airlines was the launch customer for the Airbus
A380, which is the largest aircraft for passengers worldwide. By 2010, the Singapore Airline was
named as the second largest air association for transport by the international air transport
association. The worth of the Singapore airline at present is US$14 billion ( Leong, et al., 2015).
When it comes to consumer satisfaction Singapore airlines has spread it name far and across for
the ultimate satisfaction level it provides to its customers. It has flourished as one of the high
standard airline service providers, providing satisfaction to its passengers both on and off the
ground (Heracleous & Wirtz, 2014). However, the marketing manager wants to make sure that
the quality of service of the service remains intact. This proposal intends to gather feedback from
the customers of the Singapore airlines about the level of satisfaction they obtain from the
service quality and point out the weaknesses of the service if any.
Brief Literature Review
The airline companies in order to prosper, pays more attention in the delivery of service
to provide the best quality of satisfaction (Smits, 2018). For sustained growth in airlines and
increase in profitability, the provision of high quality service to customer has a core advantage of