PESTEL AND SWOT ANALYSIS

This report provides an in-depth analysis of PESTEL and SWOT analysis for the food delivery service industry, focusing on the Just Eat takeaway.com company. It covers the macro environmental factors, customer identification, training and development, and the chosen role of the organization. The report also discusses the sector in which the company operates, its size and structure, goals, mission, and values.

PESTEL AND SWOT ANALYSIS

Table of Contents
PESTEL AND SWOT ANALYSIS................................................................................................1
INTRODUCTION...........................................................................................................................3
THE ORGANISATION..................................................................................................................3
Sector in which it operates...........................................................................................................3
The size and structure..................................................................................................................3
Goals, mission and values............................................................................................................3
THE CUSTOMER IDENTIFICATION..........................................................................................4
MACRO ENVIRONMENTAL FACTORS....................................................................................4
TRAINING AND DEVELOPMENTS............................................................................................6
CHOSEN ROLE OF THE ORGANISATION................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Management is defined as the subject that deals with the proprietary that are to be applied in
order to carry on the tasks of the company. The different management that are there in the
company are responsible to look after all the features of the company (Dunn and et.al, 2020).
The entire report deals with the functionality of the organisation with regards to the size structure
goals mission and the way of behavioural patterns of customers and different training and
development programs. The organisation that is adopted in this report is the just eat
takeaway.com. the company is the food delivery start-up that has started as a petite conception
and later evolved as the major delivery service.
THE ORGANISATION
Sector in which it operates
The company operates in the retail food delivery courier services where the courier partner will
deliver the food based on the requirements of the order that are given by the customer. This order
that is placed by the customer can be typically made by the restaurant or by the owner itself. The
food delivery service has a great demand in the present ongoing circumstances where the life is
said to be in a typical race and the technology has increased to the perk.
The size and structure
Just Eat takeaway.com is one of the leading food delivery service retailers in the United
Kingdom is headquartered in Amsterdam company was created in January 2020 by bringing
together two of the world's most successful food delivery forms takeaway.com and just eat. It
was constituted in almost 23 countries connecting consumers and restaurants (Forssell and
Lankoski., 2018). There is a greater demand for food delivery as the service offers and online
retailing food delivery. The revenue is generated by the commissions that are achieved on the
food. The service gave access to the customer to order food from mobiles and any other technical
means.
Goals, mission and values
There is a much greater demand for the food delivery services in the existing world. the
technology has reached great heights and there is a hustle in all the works that are being done by
the entire world. The just it takeaway.com has utilised this opportunity as one of the best in order
to grow more in the present scenario. Its goal is to serve numerous population and to strive for
the best position in the coming years. The food delivery service is operating in the United

Kingdom with its headquarters in Amsterdam moving forward with the mission to serve and to
be the best food delivery company on the entire globe in the coming years. Before merging into
just takeaway.com the Just eat company since 2001 first formed with the ambitious crew of 15
members in Denmark. now it has reached a great success and the team of more than 3600
worked for the service till date. Entire team is of brand vision and focused with the world's
greatest menu serving company (Habault and et.al, 2018). The vision of the company is
constituted of the five main great brand values that are incorporated in the company. The 5 main
brand values are get it done, razor-sharp, evolution at pace, ambitious appetite and together we
can win these are the strength of the company which serves as the vision of the company.
THE CUSTOMER IDENTIFICATION
The just ate takeaway.com started as a petite Dynamite and now acceded to be one of the world's
most famous food delivery service company. The customer base of the company is identified as
all groups of people and the service matches the demographics and is best suitable for all kinds
of generations and all the age groups. The food delivery service is operating technically and
accept orders on lines and will deliver the food in no time. The company owns a 33% stake in an
aggregator in Brazil responsible for about 85% of food delivery in the country. most of the
customers that order food from the service will expect the service to be even better and can even
reach the remote areas. The service can partially deliver the in the order types of the day.
MACRO ENVIRONMENTAL FACTORS
In order to analyse the Macro environmental analysis the Just Eat takeaway.com uses the tool
called PESTEL analysis. The PESTEL analysis stands for political economic, social
technological, environmental and legal factors which constituted of the component that majorly
impact the Macro environment of the company. There will be a direct impact on the organisation
if the Macro environmental factors are changed. The porter's five forces that shape strategy and
competitive landscape will get affected by the Macro environment factors. The profitability
levels and customer services industry will get impacted by the individual firm's competitive
advantage.

Political
The political factors in the country play the
nominating role in the food delivery service
operation (Panzone and et.al, 2021). The long-
term profitability is determined by the political
factors of the existing country or market. Just
eat takeaway.com is operating in a dozen
countries and is exposing itself as one of the
best operating retailer in the political
environment and therefore there is a risk of
political system. The company gets effected by
the changing governments. The changing
government’s tax imposition will vary that will
impact the service.
Economic
The macroeconomic environment factors such
as inflation rate savings rate interest rate
foreign exchange rate and economic cycle will
determine the economic factors in the PESTEL
analysis of the company. There is a great
competition and therefore the competitive
norms impact the competitive advantage of the
firm. The interest rate in the company effect
the investment of the company.
Social
The social factors in the PESTEL analysis of
the company deals with the implications that
are related with the society. That shared
believes will impact the attitudes of the
population which play a great role in
determining the marketers of just eat
takeaway.com. the company just eat

takeaway.com focus upon the demographics
that will identify the requirement based on
hunger. The customers of a given market and
how the design the market message for retail
Industry everything will be understood with
the social factors.
Technological
The fast-disrupting technology is conquering
various industries and vanity. Major conqueror
is the food delivery in the street in the entire
floor. Over the last 5 years just eat has reached
up a severe technology that played major role
in increasing the shares. Not even giving
chance to the establish players, the company is
moving forward with the enormous growth rate
by the problems distribution of food through
the online to door step. The service had built a
relevant technology in order to deal with the
customers. They developed an app that will
spot all the tractions.
Environmental
The environmental factors in the PESTEL
analysis of the company is different with
different companies all over. The laws and
regulations that are there in the environment
will impact the company's policies and the way
it is operating in the country's environment.
every country has different environment. the
United Kingdom is known for being the best
retailer industry in the entire globe where there
are numerous retailers operating in all the

states. The current weather conditions will
probably effect the service and its transport.
This will directly fall upon the delivery rates
which will be less acceptable.
Legal
When there is a company that is operating in a
particular sector there will be a legal
framework and the implications that are
offered by the institutions and are robust to
protect the intellectual property rights of the
organisation. the company adopts
precautionary measures to publish FSA ratings.
This is in regards to just eat food hygiene
scandal

MICRO ANALYSIS
In order to include the micro features of the company that can only be known with a particular
research, the SWOT analysis will help to understand the internal implementations of the
company.
SWOT analysis
The SWOT analysis deals with the strengths weaknesses opportunities and threats that are
related with the service or a company. The swot analysis will help to analyse the future of the
company.
FACTORS ANALYSIS
Strengths Just eat takeaway.com is a reliable food
delivery services and its strength include the
reliable suppliers who help the company to
overcome supply chain atrocities.
Weaknesses The inventory days of the company just eat
takeaway.com are said to be high when
compared to the competitors. This will in turn
capital of investment which will affect the
growth process.
Opportunities The new taxation policy that is introduced by
the government will significantly be a boon to
the company just eat takeaway.com where
there can be a chance of new opportunities to
establish.
Threats Increasing competition can lead to evolving of
new strategies and new competitors into the
market. The changing consumer behaviour will
demand high profitable products.

TRAINING AND DEVELOPMENTS
In any organisation there is a process of finding people where the human resources management
will perform different tasks to recruit train and to develop the team in the prospects of the
company. The recruitment is followed by the training process which is to incorporate all the
skills and culture amidst of all the newly recruited team. training is a subject that deals with
incorporation of skills and the culture of the organisation. the food delivery service is said to be
one of the fast sector in which there are numerous employees working for that survival. after the
recruitment the policies of the organisation are discussed and are informed to all the employees
where the employees will be trained accordingly. Training will help to solve the atrocities of the
position even before the person is employed into the role. Proper explanation of the rule followed
by all the details will help the employee to survive in the company without any conflicts.
Development will determine the growth of the company on the long run. The development of the
company and there upon the team because this sector being the retailing sector will completely
rely on the employees. Therefore, the employees will have to be trained in the aspects of the
management. The service is ordered to the doorstep and therefore the employees will have to

incorporate the culture of the management and will have to strive for all the development aspects
of the company.
CHOSEN ROLE OF THE ORGANISATION
In any organisation there is a process of finding people where the human resources management
will perform different tasks to recruit train and to develop the team in the prospects of the
company. The recruitment is followed by the training process which is to incorporate all the
skills and culture amidst of all the newly recruited team. training is a subject that deals with
incorporation of skills and the culture of the organisation. the food delivery service is said to be
one of the fast sector in which there are numerous employees working for that survival. after the
recruitment the policies of the organisation are discussed and are informed to all the employees
where the employees will be trained accordingly. Training will help to solve the atrocities of the
position even before the person is employed into the role. Proper explanation of the rule followed
by all the details will help the employee to survive in the company without any conflicts.
Development: development will determine the growth of the company on the long run. The
development of the company and there upon the team because this sector being the retailing
sector will completely rely on the employees (Li and et.al, 2020). Therefore, the employees will
have to be trained in the aspects of the management. The service is ordered to the doorstep and
therefore the employees will have to incorporate the culture of the management and will have to
strive for all the development aspects of the company. There is a particular training that is
offered to the human resources management and the HR manager by the company. After the
training process that human resources manager will put into action and therefore then the
preceded terms that are required by the manager will be incorporated. The human resources
manager will play the lead role and will maintain the management and the employees. The
human resources manager will offer training and development programs to the recruited
candidates there in the employees will be performing their allotted duties.
CONCLUSION
The report can be concluded with discussion of the management of the company. the company
that is opted in this regard in the report is just eat takeaway.com. The Just eat takeaway.com as

described in the report is one of the Global renowned food retailers service that is operating in
the United Kingdom. The technology has reached greater Heights and therefore it can be
concluded in the spot that just hit takeaway.com has flourished in the recent years with its fast
delivery service that is given to the customers. The goals and mission along with the vision are
clearly depicted in the report which can be concluded upon saying that for this service to be one
of the Global renowned it has tried its best in order to merge with two companies which is the
Just Eat and the take away.

REFERENCES
Books and journals
Dunn and et.al, 2020. Designing Organisational Management Frameworks to Empower Episodic
Volunteering. VOLUNTAS: International Journal of Voluntary and Nonprofit
Organizations, pp.1-12.
Forssell and Lankoski., 2018. Shaping norms. A convention theoretical examination of
alternative food retailers as food sustainability transition actors. Journal of Rural Studies.
63.pp.46-56.
Habault and et.al, 2018, August. Delivery management system based on vehicles monitoring and
a machine-learning mechanism. In 2018 IEEE 88th Vehicular Technology Conference
(VTC-Fall) (pp. 1-5). IEEE.
Panzone and et.al, 2021. Estimating the impact of the COVID-19 shock on UK food retailers and
the restaurant sector. Global Food Security, p.100495.
Li and et.al, 2020. Review of Online Food Delivery Platforms and their Impacts on
Sustainability. Sustainability. 12(14). p.5528.
Gürel and Tat, 2017. SWOT analysis: a theoretical review. Journal of International Social
Research. 10(51).
Online
Company: [ONLINE] Available through: https://www.justeattakeaway.com/
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