Marketing and Management: A Critical Review of Patanjali Ayurved's Ethical Practices, Consumer Perception, and Advertising Issues

Running head: Marketing and management

Marketing and management
Executive summary
Patanjali ayurved started its business activities and operations with Patanjali yogpeeth in
Haridwar. Patanjali Yogpeeth is one of the biggest Yoga institutes in the nation. With immense
pleasure, the ethical practices and consumer insights regards to Patanjali Ayurved Company have
been presented in the task. The report cannot be completed without assistance, communication,
cooperation and guidance. The purpose of this report is to check and analyze the effects of brand
image on brand loyalty and effectiveness and the role of customer’s insights. A deeper research
is conducted to analyze and evaluate the choices, perceptions and needs of the customers
internationally. Findings further reveal that favorable and innovative relation exists between
brand loyalty and brand image and customer perception also has a vital moderating impact on
this relation. The study replicated that how the company is entertaining ample of advertising
issues and threats while dealing with customers. The impact of advertising issues and challenges
on brand loyalty and goodwill could also be studied in the report. The company ought to pay
particular attention to the developing and improving of brand image, loyalty and attaining
customer satisfaction. A data analysis is carried to identify and measure the advertising issues
deeply. Patanjali Ayurved is a recognized brand that provides herbal, beauty and healthcare
products to the customers around the globe. A brief literature on advertising issues has been done
in task to a large extent. A company cannot survive and maximize its business and profitability
without using advertising and promotional strategies effectively. At the end, some
recommendations have been discussed to eliminate and handle the promotional and
advertisement issues in the competitive market. The study outlines that how PAL is increasing
and enhancing the business activities and revenue in the global market.
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Marketing and management
Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Critical review of ethical practice of Patanjali Ayurved brand....................................................................6
Consumer perception about Patanjali Ayurved products.............................................................................7
Key advertising issue/problems and goals and data analysis.......................................................................8
Critical analysis and recommendations.......................................................................................................9
Conclusion.................................................................................................................................................10
References.................................................................................................................................................11
Appendices................................................................................................................................................14
Appendix 1.............................................................................................................................................14
Appendix 2.............................................................................................................................................14
Appendix 3.............................................................................................................................................15
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Marketing and management
Introduction
Baba Ramdev is considered the brand ambassador of PAL. Baba Ramdev Patanjali Ayurved has
taken the Indian FMCG market by storm. The paper discusses that how PAL is improving and
expanding business functions and actions in the global market. By offering innovative herbal and
beauty products, the company is able to grab entire customers internationally. In first phase, the
paper discusses how PAL uses and adhere ethical practices and policies to lead business in the
competitive market. No company can grow and struggle with rivalries without following and
maintaining code of conducts, CSR and ethics. In second phase, the report explains the consumer
perception that plays a major role in maximizing the profitability and results. Apart from this,
key advertising issues and concerns that are being handled and faced by the firm are also
replicated in the task. At the end, the report focuses on the suggestions that will help the firm
strive and cope up with competitors in the market.
Patanjali Ayurved limited is a public company established on 13 January 2006. It is categorized
as non-government company and is registered at Registrar of Companies,Delhi. Its authorized
share capital is around Rs. 500,000,000 and its paid up capital is Rs. 413,221,088. The company
is included in manufacture and production of other chemical products. Ram Bharat, Sumedha,
Swami Mukta Nanda, Rakesh mittal and Ajay kumar Arya are the director of the firm. The firm
is not merely a firm but a thought of generating a healthy and favorable society through Ayurved
and Yoga. The farmers are rendered with all sorts of important information, factors and technical
aids about effective and dynamic farming. The manufacturing units of the company are
medicines and food items. These are made available to target audience through a wide and
innovative network of Authorized Patanjali stores and retails shops. The health, philosophy,
social welfare, and spirituality are guided by core values. Along with this, optimum utilization of
capabilities and resources are done by the company for betterment of the community. The
innovative concepts and functionality help the Patanjaliayurved to make a distinguished
organization. It is stated that the firm has attained a unique and tremendous presence across the
globe and throughout India is a very small time since its inception in 2006. Situation analysis
plays a significant role in reducing and preventing the threats and challenges of the market.
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