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Topic 3 TOPIC Topic Name of the Student Name of the University Author's note Promotional Mix

   

Added on  2021-05-27

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Running head: TOPIC TopicName of the StudentName of the UniversityAuthor’s note
Topic 3 TOPIC Topic Name of the Student Name of the University Author's note Promotional Mix_1

1TOPIC Promotional mix is one of the most important aspect of a business as it helps to establishthe required connection with the market. The idea of payroll management system is inventiveand it will require proper communication plan in order to make the target market understand theutility and the advantage of the product (De Vries et al., 2012). It is one of the most importantrequirement of all the companies to establish a well-developed payroll management system. Thesocial media platforms that will be used in the process of communication are: “Facebook,Twitter, YouTube and Instagram”. The accounts of the company in various social mediaplatforms will be linked so that the posts may be shared in all the platforms. There can be oneaudiovisual advertisement of the company describing what are the various services it providesand the different software interfaces it employs for the payroll management system (De Vries etal., 2012).Facebook: “The Company will have their official page in the platform which will have all theinformation regarding the products and how it should be used especially the advantages it hasover the other companies that provide similar kind of services” (Vinerean et al., 2013). Thecompany may post regularly in their Facebook page about the various requirements of thepayroll management and what are the latest trends in the particular field. The company will alsochoose for the paid promotion option and will promote the company and the product among thetarget market which are mangers and CEOs of other small and big companies that may use theirservice (Ashley & Tuten, 2015). Twitter: Twitter is useful in keeping contact with the customer base and provide and getfeedback. The company will be continuously tweeting and re-tweeting the conversations with thecustomers. This will be a dynamic communication of sorts with the customers (Ashley & Tuten,2015).
Topic 3 TOPIC Topic Name of the Student Name of the University Author's note Promotional Mix_2

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