PDF Marketing Essentials

Added on - 22 Nov 2020

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MARKETING ESSENTIAL
Table of ContentsINTRODUCTION................................................................................................................................31.Role of marketing in organisation and how it interrelates with other functional departments.32. Compare ways in which organisations use elements of marketing mix.................................53. Develop and evaluate the basic marketing plan......................................................................8CONCLUSION...................................................................................................................................11REFERENCES..................................................................................................................................12
INTRODUCTIONMarketing essential develops for understand the concept and process of the marketing.Marketing is all about searching need of human regarding the product.It is about share feelingswith customer and communicate with them.Zara is a retail industry which sales clothes andaccessories. It was founded in 1975 in Spain. This company served its item in all over the world. Itis a fashion outlet. This report will include the role of marketing in Zara and how other departmentsinterrelate with each other in the organisation, strategies applied for better performance. Role ofmarketing mix to achieve the goals of the organisation. Strategies of marketing mix applied byZara.1.Role of marketing in organisation and how it interrelates with other functional departments.According to Philip kotler, “Marketing is all about to communicate with the customers andknow about their needs and wants. It is the process of communicating, delivering, exchanging andoffering values to the customers, clients, creditors and shareholders”(Wang, Chen and Chen,2016).Marketing leads major role in any organisation. It is the process from which organisation knowabout the preferences of customer. Marketing helps Zara to achieve their goals. It helps developbetter products and increase in sales and profitability of the organisation. Zara is the clothing brandand customers want something unique. Day by day needs and wants of the customer changes andMarketing helps the organisation to meet with the needs and preferences of the customer. It helps tounderstand about the population and demographic need.Communicate with customers-The role of marketing is totally depended on the communication.Communication between organisation and customers. In the marketing role it is major work becausethrough it organisation know about the customers need and wants. Understand the behaviour ofcustomers toward brand and if an organisation. if an organisation understand about the customerspreferences towards brand than this thing help them to achieve the goals. Marketers can take help ofthe customer while creating a marketing plan.Innovation -Innovation always helps to organisation to make competitive advantage. In the role ofmarketing that person who has already meet with the needs of customer, understand about theirneeds. This thing can give benefits to create marketing plan. Innovation refers to develop theexisting product according to the need of consumer. It may be change regarding price, Quality,Packaging and labelling. Innovations do with the help of marketing. The marketing person helpsorganisation and production team formulate the strategy.Economic development-Marketing also helps in economic development due to the increasing insales. Through marketing the customers get satisfied and if customers are satisfied than it directly
impact on the Zara organisation. Zara sales its product worldwide and marketing helps organisationto develop and organisation development make also impact on economic development.Monitoring competition-In the market many competitors already make existence and customershave many alternative choices regarding the same product. Tough competition from otherorganisations and different in the quality, logo and pricing. Only a marketing person know that whatare the things which attracts the customer towards brand and the things which penetrate the market.Through marketing its easy to monitoring the competitions. Nowadays it is in trend that makingcopy of products with duplicate label which make weaker to the organisation(Wang, Chen andChen,2016).Marketing research-It is the role of marketing that identify about the preferences of customerstowards the product. Condition of the product in the market. Know about the things which fromcustomers attract toward the brand. Analyse the situation of existing product and competitors.Search about the likes and dislikes regarding their products and what they want to change in theproduct.Making strategy and development plan-It is also a major work of the marketing. After researchand identify all the customers needs and preferences it has to come with marketing plan. Makestrategy about the product sale and take action against it. Develop the plan for develop the product.Take action and start innovate the product.Brand equity-Brand equity refers to the measurement of brand according to the customer. Whatcustomers think about the brand and how to change their perception, it is work of marketing.Penetrate the new customers toward Zara and make stable the existing customers.Other roles of marketing-Understanding the economic and competitive factors of Zara.segmentation, targeting, positioning.Know about target market.auditing experience of customer toward brand.Actioning upon the market research.Identify weakness and strength of organisational.Creating marketing plan and market strategies.Help the organisation to make competitive advantage.Develop and maintain relationships with clients and customers.
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