Types of Research Methods and Their Importance

This article discusses the different types of research methods, including primary research, secondary research, qualitative research, and quantitative research, and their importance in conducting market research.

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Table of Contents
INTRODUCTION...........................................................................................................................1
What type of primary research will you conduct and why?........................................................1
What type of secondary research will you conduct and why?....................................................1
What type of qualitative research will you conduct and why?...................................................1
What type of quantitative research will you conduct and why?.................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
What type of primary research will you conduct and why?
A primary research is conducted as it enable to get direct information about an occasion, object,
individual. Thus the company have conducted primary research through ancient and legitimate
files, eyewitness, outcomes of experiments, statistical information, creative written material,
audio and video recordings, speeches, and art items (Norris, and et.al., 2015). Further,
Interviews, study, fieldwork, and internet conversations through e mail, web log, and news
groups are also primary sources which is used by companies to conduct the market research that
will help the company to develop its business activities.
Further, face-to-face interview is conducted by the company to acquire a better reaction
from customer. However, the fulfillment of face-to-face interview relies upon closely on
researcher’s ability to ask questions and the experience of customers associated with conducting
interviews in past.
What type of secondary research will you conduct and why?
Secondary research is conducted by the company as it permits them to get the maximum
statistics about the marketplace. Further,the sources of secondary studies used by the company
are:data available on the net, outcomes of marketplace studies,facts on company’s very own
inventory listing and database of consumer and statistics obtained from numerous agencies
together with government and industrial authorities, exchange institutions, libraries and nearby
council.
The company often uses Public libraries as it have copies of vital studies that were
performed earlier and thus they're a storehouse of critical records and documents from which
facts may be extracted (McCusker, and Gunaydin.2015). However,the offerings supplied in these
public libraries range from one library to any other and thus,have a big collection of government
courses with market data, large series of business reference book and news reports etc that help
company's to know about the market trends and up and downs within the marketplace through
which company can conduct their activities.
What type of qualitative research will you conduct and why?
Qualitative study is conducted by the company as it is a approach that helps the organization in
acquiring records via open-ended and informal communication. Further,the company uses

different types of qualitative research techniques like an interview, focus agencies, ethnographic
research, content material evaluation, case research etc.
However,a focal point institution is also one of the typically used qualitative studies
methods adopted by company for collecting facts and information. However,this approach is
beneficial for the company in relation to marketplace research on new merchandise and testing
new principles (Chowdhury.2015).
What type of quantitative research will you conduct and why?
Quantitative research is conducted by the company as it is a systematic research through the
company can collect quantifiable information and performing statistical, unquestionable or
procedure techniques. However, the company conducts Quantitative studies from existing and
capacity customers the usage of sampling strategies, on line surveys, online polls, questionnaires
and so forth, through which result can be depicted.
Survey studies is the maximum essential factor used by company for all quantitative
methodologies and survey (Hussein.2015). Thus,surveys help the company to invite questions to
according to the customers, the use of numerous kinds along with on-line polls, on-line surveys,
questionnaires, web surveys etc.

REFERENCES
Books and Journals
Norris, J.M. And et.al., 2015. Guidelines for reporting quantitative methods and results in
primary research. Language Learning.65(2).pp.470-476.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion.30(7).pp.537-542.
Chowdhury, I.A., 2015. Issue of quality in a qualitative research: An overview. Innovative Issues
and Approaches in Social Sciences.8(1). pp.142-162.
Hussein, A., 2015. The use of triangulation in social sciences research: Can qualitative and
quantitative methods be combined?. Journal of comparative social work.4(1).