The review overviews the importance of daily, weekly and monthly marketing reports to communicate the organization’s marketing strategy. The post describes the aim of a marketing report stating that it can be used to take wiser decisions in a business where the customers and leads are taken into account. It suggests the online tool for data visualization for effective business report making as it effectively tracks the pursuing goals and set time frame for each goal achievement saving a lot of money. The post then proceeds to explain in detail the components of daily, weekly and monthly reports. The post is quite comprehensive when it comes to providing information regarding the overall importance of marketing reports. However, it lacks some components of the different kinds of reports, like the inclusion of social media engagement report in case of daily reports and lead-customer rate, lead costing in case of monthly reports. The post also does not provide any example for any such report. The post is to the point and only talks about the role of these reports in business communication. However, it gives no knowledge on other strategies of business communication. The post identifies the plausible characteristics of the daily, weekly and monthly reports and their components. The overview gives a fair idea of one aspect of business communication. It does not focus on any other popular and effective methods of communication in business. The post lacks in examples as the author has provided ideas and suggested tools for successful business communication while no particular example has been provide to show how these practices have made positive changes in an organization. Neither has the post provided any specific framework to effectively implement the daily, weekly and monthly report structure in an organization.
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