Peet’s Coffee Marketing Plan Outline

Running head: PEET’S COFFEE 1
Peet’s Coffee
Institution
Student
Date

PEET’S COFFEE 2
Marketing Plan Outline
Company overview: Peet's Coffee is a coffee retailer and roaster located in a San Francisco Bay
Area. This company produces espresso beverages, brewed coffee, bottled cold brew and freshly
roasted beans. Peet’s Coffee products are traded in about 14,000 gross stores across the US.
Since its inception in 1966, Peet’s Coffee has been gradually growing its steadfast customer base
with strong brand consciousness.
Objectives or goals: This Corporation’s mission statement is to “To enable and inspire
customers to enjoy the daily pleasures of Peet’s coffee and tea by providing distinctive, superior
coffee and tea knowledge, and superior service to every customer, every day”. In order to
achieve its mission, Peet’s Coffee is seeking new ways of developing as a company and as
individuals. Thus, this firm is aiming at attaining a wide-scale advertisement to reach more
prospective customers. They also purpose to increase their social media presence further so that
they can get a huge traffic of the Millennials on various platforms such as Twitter, Facebook,
Instagram, and YouTube among others. Peet’s Coffee is also endeavoring to increase sales by
approximately 10% in every financial year