Pellet Fires Tasmania: Organisational Context, Business Overview, and Strategies
Added on 2023-01-12
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Pellet Fires Tasmania
Organisational Context
1. INTRODUCTION..................................................................................................................................... 3
2. BUSINESS OVERVIEW............................................................................................................................ 3
3. ORGANIZATIONAL OVERVIEW AND OPERATING CONTEXT.....................................................................4
3.1 INTERNAL ENVIRONMENT...............................................................................................................................5
Organisational Context
1. INTRODUCTION..................................................................................................................................... 3
2. BUSINESS OVERVIEW............................................................................................................................ 3
3. ORGANIZATIONAL OVERVIEW AND OPERATING CONTEXT.....................................................................4
3.1 INTERNAL ENVIRONMENT...............................................................................................................................5
3.1.1 SWOT ANALYSIS......................................................................................................................................5
3.1.2 CORE COMPETENCIES..............................................................................................................................5
3.1.3 PROCESS MAPPING................................................................................................................................5
3.2 EXTERNAL ENVIRONMENT............................................................................................................................6
3.2.1 SWOT ANALYSIS...................................................................................................................................6
4. BUSINESS STRATEGIES........................................................................................................................... 6
5. THREE PERSPECTIVES............................................................................................................................ 7
5.2 KNOWLEDGE MANAGEMENT.......................................................................................................................7
5.3 LOGISTICS.................................................................................................................................................8
5.2.1 PROCUREMENT MANAGEMENT.......................................................................................................................9
5.2.2 TRANSPORTATION.........................................................................................................................................9
5.2.3 INVENTORY MANAGEMENT............................................................................................................................9
5.2.4 WAREHOUSE MANAGEMENT..........................................................................................................................9
5.4 ICT STRATEGY.........................................................................................................................................10
6. CONCLUSION....................................................................................................................................... 11
7. REFERENCE.......................................................................................................................................... 11
1. INTRODUCTION
Pellet Fires Tasmania is the Tasmanian owned business by Mr Rob Douglas who is the
Managing Director of the company. They are the major suppliers of the heating and
3.1.2 CORE COMPETENCIES..............................................................................................................................5
3.1.3 PROCESS MAPPING................................................................................................................................5
3.2 EXTERNAL ENVIRONMENT............................................................................................................................6
3.2.1 SWOT ANALYSIS...................................................................................................................................6
4. BUSINESS STRATEGIES........................................................................................................................... 6
5. THREE PERSPECTIVES............................................................................................................................ 7
5.2 KNOWLEDGE MANAGEMENT.......................................................................................................................7
5.3 LOGISTICS.................................................................................................................................................8
5.2.1 PROCUREMENT MANAGEMENT.......................................................................................................................9
5.2.2 TRANSPORTATION.........................................................................................................................................9
5.2.3 INVENTORY MANAGEMENT............................................................................................................................9
5.2.4 WAREHOUSE MANAGEMENT..........................................................................................................................9
5.4 ICT STRATEGY.........................................................................................................................................10
6. CONCLUSION....................................................................................................................................... 11
7. REFERENCE.......................................................................................................................................... 11
1. INTRODUCTION
Pellet Fires Tasmania is the Tasmanian owned business by Mr Rob Douglas who is the
Managing Director of the company. They are the major suppliers of the heating and
ventilation products all through Tasmania keep into account the life standard of Australian
people. Keeping in mind the three perspectives: Knowledge Management, Logistics and ICT
Strategy, we all three group members choose this business as it is the small business with
high visions and missions for their self and for the people of Tasmania to provide them with
the comfortable and luxurious livelihood at their home place. These are the things that made
them different from their rivals and this whole report will tell about the operational and
organisational context of the company.
2. BUSINESS OVERVIEW
Pellet Fire Tasmania is a local company in Tasmania having branches in three different
locations. Mr. Rob Douglas established the company in the year 2001 to introduce the
technology of pellet heating in Tasmania. In 2004 the organization opened the head office in
108 Gormanston Road, Moonah and in 2012 they started warehouse at 49 Derwent Park
Road, Moonah near to the head office as shown in Figure 1. The company expanded their
business to Launceston and to Ulverstone. In Launceston, the retail store is located at 16
Goodman Court, Invermay and in Ulverstone the store location is at 31A Victoria Street,
Ulverstone.
Figure 1: Head office and warehouse of Pellet Fire Tasmania, Moonah
Pellet Fire Tasmania offer all heating methods like pellets, electric heating, gas, solar and
wood to their customers. They have experienced staffs and PFTAS trained professional
contractor for the installation of all type of heating equipment. They also specialized in
renewal energy, central heating installation, hydronic heating, pellet BBQ’s & Ovens and
ventilation installation.
One of the most selling products in Pellet Fire Tasmania is pellet heating which is pellet
heating having the capacity range from 6Kw to 13Kw. In pellet heating they are having
various range of products in like pellet console, pellet insert, pellet hydronic and pellet BBQ
& smokers. Figure 2 is showing some of the best selling products in Pellet Fire Tasmania.
people. Keeping in mind the three perspectives: Knowledge Management, Logistics and ICT
Strategy, we all three group members choose this business as it is the small business with
high visions and missions for their self and for the people of Tasmania to provide them with
the comfortable and luxurious livelihood at their home place. These are the things that made
them different from their rivals and this whole report will tell about the operational and
organisational context of the company.
2. BUSINESS OVERVIEW
Pellet Fire Tasmania is a local company in Tasmania having branches in three different
locations. Mr. Rob Douglas established the company in the year 2001 to introduce the
technology of pellet heating in Tasmania. In 2004 the organization opened the head office in
108 Gormanston Road, Moonah and in 2012 they started warehouse at 49 Derwent Park
Road, Moonah near to the head office as shown in Figure 1. The company expanded their
business to Launceston and to Ulverstone. In Launceston, the retail store is located at 16
Goodman Court, Invermay and in Ulverstone the store location is at 31A Victoria Street,
Ulverstone.
Figure 1: Head office and warehouse of Pellet Fire Tasmania, Moonah
Pellet Fire Tasmania offer all heating methods like pellets, electric heating, gas, solar and
wood to their customers. They have experienced staffs and PFTAS trained professional
contractor for the installation of all type of heating equipment. They also specialized in
renewal energy, central heating installation, hydronic heating, pellet BBQ’s & Ovens and
ventilation installation.
One of the most selling products in Pellet Fire Tasmania is pellet heating which is pellet
heating having the capacity range from 6Kw to 13Kw. In pellet heating they are having
various range of products in like pellet console, pellet insert, pellet hydronic and pellet BBQ
& smokers. Figure 2 is showing some of the best selling products in Pellet Fire Tasmania.
Figure 2: Products Range in Pellet Fire Tasmania
In the wood section, the provide products that can be used as a wood open fireplace, wood
convection, wood radiant, wood cookers, wood duel sided, wood inbuilt.
In gas, they market the products like gas log fires, gas space heaters, gas hydronic boilers,
ducted gas heating.
The main electric products are electric fan heaters, electric wall panels, electric outdoor
heating and electric heat pumps.
The main competitors of Pellet fire Tasmania are Bass pellet Heaters, Bunnings and Harvey
Norman. Pellet Fire become unique from all other competitors by providing quality products
and best customer services and loyalty cards.
3. ORGANIZATIONAL OVERVIEW AND OPERATING CONTEXT
Being a recognized organization in the market of Pellet fires heaters and other services, Pellet
Fires Tasmania has remarkably grown since the establishing year 2001. Suitable to Chilling
Tasmanian weather the company has introduced various products such as Pellet Fire heaters,
Natural gas heating, electric heating, Solar products and many more. More than just a seller,
the organization have a specialized team that provides Tasmania wide customer service for
installation and maintenance. With a perfect blend of Business strategies and advanced
technologies, the organization tends to work efficiently.
Following are some analysis of the operating context of the business environment:
In the wood section, the provide products that can be used as a wood open fireplace, wood
convection, wood radiant, wood cookers, wood duel sided, wood inbuilt.
In gas, they market the products like gas log fires, gas space heaters, gas hydronic boilers,
ducted gas heating.
The main electric products are electric fan heaters, electric wall panels, electric outdoor
heating and electric heat pumps.
The main competitors of Pellet fire Tasmania are Bass pellet Heaters, Bunnings and Harvey
Norman. Pellet Fire become unique from all other competitors by providing quality products
and best customer services and loyalty cards.
3. ORGANIZATIONAL OVERVIEW AND OPERATING CONTEXT
Being a recognized organization in the market of Pellet fires heaters and other services, Pellet
Fires Tasmania has remarkably grown since the establishing year 2001. Suitable to Chilling
Tasmanian weather the company has introduced various products such as Pellet Fire heaters,
Natural gas heating, electric heating, Solar products and many more. More than just a seller,
the organization have a specialized team that provides Tasmania wide customer service for
installation and maintenance. With a perfect blend of Business strategies and advanced
technologies, the organization tends to work efficiently.
Following are some analysis of the operating context of the business environment:
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