People and Organisation Report: Social Media, HR, Training, Learning

This report delves into the multifaceted aspects of People and Organisation, commencing with an examination of social media's influence on contemporary business practices. It explores the significance of the Hofstede model in shaping HR policies within organizations, particularly focusing on a case study of a Chinese retail company. The report further analyzes training and development strategies, utilizing the Honey and Mumford learning style framework to enhance worker performance. It discusses various learning styles, including Kolb's, Neil Fleming's VARK model, and Anthony Gregorc's model, to provide a comprehensive understanding of effective learning experiences. The report also touches upon work-life balance, communication and perception, and the role of social media in organizational success. Finally, it examines a case study of Penguin Random House, analyzing its social media campaigns and the challenges faced in leveraging social media for book promotion. The report concludes with a summary of the findings and relevant references.

People and Organisation

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Portfolio One-..................................................................................................................................1
(1) Discuss Hofstede model and link HR policies..................................................................1
Portfolio Two-..................................................................................................................................2
Training and development......................................................................................................2
(1) Use Honey and Mumford's learning style framework to train workers ...........................2
(2) Discuss three learning styles which aids to learning experience......................................4
Portfolio Three-................................................................................................................................7
(1) Work life balance..............................................................................................................7
Portfolio Four-.................................................................................................................................7
Study for Communication and Perception.............................................................................7
(1) Outline success of organisation in using social media and link any communication model.7
(2) Do people trust on social media........................................................................................9
Portfolio Five-................................................................................................................................10
Penguin Random House.......................................................................................................10
(1) Pick a book that creates sensation in social media and how it people's attention in the
media....................................................................................................................................11
(2) Outline challenges that are overcome and proud of happening of ideas........................12
(3) Outline social media campaign and how it can be linked to Penguin Random House...13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Social media is great sensation in today's scenario. Through social media, organisations
are able to cut down its additional costs which were incurred in traditional way of doing
marketing to customers to make them informed about the products and services of company. The
enclosed report deals with firm which is meeting the objectives in effectual manner. It helps
company to connect with the public at large basis (Boyd, 2014). This helps firm to make
effective its marketing efforts. Organisation may be able to inform customers new products that
are launched by it on social media platforms. This helps company to promote its products in
effectual manner. For conveying message to customers, it is required to communicate with them.
For this, communication model is used by company so that it may convey its message with much
ease. As such, sales are maximised by organisation as lot of attention of customers are made
through use of social media.
Portfolio One-
(1) Discuss Hofstede model and link HR policies
This model describes the effects on society's cultures on values of the members in
effective manner. It also describes that how its relates to behaviour of individual. Hofstede model
is known to indicate the undertaken values of a workplace and the way they are influence from
the cultural beliefs of a specific nation. These socio- cultural beliefs are in turn known to impact
upon the undertaken policies of HR in an organisation where this present section has
demonstrated about such similar consideration of a chosen Chinese retail organisation named
Wumart (Country comparison China). Hofstede model consists of 6 distinct factors that are
required to be considered by the HR bodies of Chinese entities and on whose basis, they are
required to adopt from the best possible measures for their employees. It is therefore on
considering the foremost element of power distance that has been scored 80 and is known to
depict the extent to which member having fewer powers tends to except. The aforesaid ranking
thereby specifies such unequal distribution of power in China to be an acceptable consideration.
Another is the aspect of individualism which specifies the degree of interdependence in a
society to be maintained among the individuals. Chinese culture has hereby attained a score of 20
which states about its highly socialist culture as an added advantage to Wumart where its

employees will be open to work in groups. Masculinity demonstrating a fundamental issue of
encouraging people where China with a score of 66 has proven to have a driven and success
oriented culture (Bolman and Deal, 2017). Thus, if Wumart refers to expand into some other
international market places such as UK, etc., then they are apparent to easily accept their distinct
cultural norms to accordingly adapt it into their organisational policies. Next is the uncertainty
avoidance where China has scored very less in it and thus depicts a flexible approach of Chinese
to adjust into an altered environment. Long term orientation is a highly scored element in the
Chinese culture which clearly reflects a pragmatic culture of Chinese people. Lastly, indulgence
being a challenging aspect which confronts humanity has scored lowest in terms of having a
restrained society. This states that Chinese people are very much concerned about achieving their
stipulated goals and objectives.
Portfolio Two-
Training and development
(1) Use Honey and Mumford's learning style framework to train workers
Honey and Mumford's learning style is much helpful to workers for their better training
and development and as such this learning style provides way for their development. This
learning style contains four roles of learner that guides employees in accomplishing their
assigned tasks with much ease (Laroche, Habibi and Richard, 2013). The four elements of
learning style are activists, reflectors, theorists and pragmatists. Workers more or less behave in
these manners to learn new things at workplace.
Activists-
The activists involve fully and without bias in new le raring experiences. They enjoy
learning new things with much enthusiasm. They are open-minded, and this tends to make them
energetic and positive about anything new. They tend to act first and consider the consequences
of learning afterwards. Their days are filled with activity. They try to handle problems by
brainstorming. They react for the activities and soon as it is completed, they search for new one.
They tend to thrive on the challenge of new experiences.
Reflectors-

Reflectors like to sit back to ponder experiences and tend to arrive at conclusion by
observing various perspectives. They collect data from others as well as do individual research
and prefer to think about it thoroughly before arriving to any conclusion. The thorough collection
and analysis of data about experiences and events is what counts, so they tend to postpone
reaching definitive conclusions for as long as possible. They tend to follow the philosophy of
being cautious. They consider all the angles of problems and are thoughtful people to solve
problem. They prefer to take and participate in meetings and discussions (Treem and Leonardi,
2013). They observe other people in action.
Theorists-
Theorists adapt to complex but logically sound theories. They think difficulties to be
solved by them in step-by-step logical process. They try to be perfectionists who will not depend
on easy models but will behave in logical approach. They like to analyse and behave rationally.
They are relied on various assumptions, principles, theories, models and logical thinking.
Pragmatists-
Pragmatists are keen on trying out ideas, theories to see if they work in real practice.
They tend to search out new ideas and take theories to experiment with applications. They are
the sort of people who return from management courses brimming with new ideas that they want
to try out in practice. They are quickly influenced by ideas that attracts them. They tend to be
impatient with open-ended discussions.
This learning style is much relevant to workers in choux pastry as they lack in learning
new things. This is quite helpful them to minimise errors ad mistakes which are made by them at
workplace (Fan and Gordon, 2014). The four elements of this style is vital to them for
maximising their productivity. Kitchen management is not kept in effective manner and they are
lacking progress. The choux pastry may be made effectively by trainees by adopting aforesaid
learning style. The way of making choux pastry may be achieved by trainees to be efficient in
their work. The instructor learning style is indicating towards reflector as he is able to observe
various perspectives of workers so that they may adopt effective kitchen management system to
provide ease in making choux pastries. It helps instructor to understand perspectives of workers
so that they may manage their work in effectual manner.

(2) Discuss three learning styles which aids to learning experience
1. Kolb's learning model-
He has identified four learning styles which an individual follow, they are diverging,
assimilating, converging, accommodating. These are discussed below:
 Diverging-
The people involves in it are able to look at different perspectives and are sensitive in approach.
They gather different facts and like to adopt according to various perceptions. They prefer to
watch problem rather than doing as they tend to solve problems by pure imagination.
 Assimilating-
They are people which follows logical ideas and approaches to solve the problem under
consideration. These accommodating individuals require clear explanation of the problem. They
are less interested in people and are more focused on abstract ideas and they behave rationally.
 Converging-
These find out the ideas that work in practical life and they prefer technical aspects of the
difficulties they face under consideration (Aral, Dellarocas and Godes, 2013). They like to
experiment with new ideas and implements those concrete ideas to resolve problem.
 Accommodating-
The individuals under this relies on intuition rather than behaving logically towards the problem
in context. They are influenced by people's analysis and are attracted to new ideas and challenges
and carry out their plans in effectual manner.
2. Neil Fleming’s VARK model-
According to this model of learning, it has inculcated four different styles that individual
may take. They are visual learners, auditory learners, reading-writing preference learners and
tactile learners.
 Visual learners-
These learners are focused on visual graphics and they best learn from charts and graphs. They
behave quite focused on visual learning and as a result, they mainly rely on watching

demonstrations. Visual learners rely on visual graphics which is best suitable to them to learn
and as result, without it they may not be able to learn things.
 Auditory learners-
Auditory learners would listen to new things rather than reading or other method or
accomplishing learning. Reciting an information and having music in the background may be
common study (Gikas and Grant, 2013). But sometimes, distraction may inculcate and it ruins
the study under crowd place. The individuals feel that learning may be accomplished by listening
to things.
 Reading-writing preference learners-
The learners under this type prefers that nothing may be learned if reading-writing principle is
not followed by individuals. It argues that when people learn through reading and writing then
the results obtained are well enough. This type of learning is most suitable to learners as it
inculcates effective results to them in effectual way.
 Tactile learners-
The learners under this style prefers to write down things which makes them easier to
learn things as sitting for studying may be difficult for them to learn. By sitting and
studying is not preferred by them but they preferred to write down things which provides
ease in learning.
3. Anthony Gregorc's model-
It has four roles which are discussed below:
 Abstract random-
They have string visual preferences for taking information and follows instructions. They need
focus coaching to learn tasks (Korda and Itani, 2013). Coaching is mainly considered in this
learning style. They prefer personalised and strong relationships with other and as a result, they
focus on continuous coaching to get familiar with new things at workplace. They also prefer
flexibility in time and demands.
 Concrete random-

They are risk takers which learn from trial and errors and they use creative approach by
imparting problem solving skills. They like and prefer to resolve unstructured problems under
context of them. They like to use experimental approach and want to have innovative ideas to
solve problems. They are influenced by perceiving instruction of individual and intervention of
instructor is intended to be like by them to result an extraordinary outcome. They are able to
deliver their best work but should not promise it. They solve problems by trail and error method
and very much intuitive in learning new experiences in effectual manner.
 Abstract Sequential-
The individuals follow abstract ideas and logical approach to learn new things. They prefer
logical and rational thinking to accomplish learning. They behave in rational manner to solve
problems under context. They purely focus on verbal form of instructions but are also influenced
by picture concepts (Leung and et.al, 2013). They tend to prefer theoretical and analytical
approaches. As they heavily rely on concrete theories and for perfection in their work, they are
not able to meet deadlines as they are more focus on concrete concepts and theories. They over
focus on knowledge and as a result, they are unable to meet deadlines in their work.
 Concrete Sequential-
They follow step-by-step approach to organise information. They prefer orderly and well
structured way to learn things. They are results oriented. Perfect schedule and orderly manner are
preferred by them for learning new things (Tess, 2013). Step-by-step approach make do their
task in efficient manner and as a result, they accomplish learning quite effectively and within
stipulated time. Perfect timeline is followed by them and which lead to successful achieving of
tasks and meeting deadlines as order is followed primary by learners.
The instructor may should have conducted practical preparations so that insight with
reference to pastry development may have made. It is needed that instructor should have gone
through the deficiencies of trainees so that they may be able to perform well. Also, to maximised
the chances of success, training should be provided to them so that they enhance their
productivity, For this, instructor should have motivated them in effectual manner so that
productivity may be increased to produce effective choux pastry. Learning should be adopted by

keen interest of trainees and firm determination towards making pastry. This makes chances of
success doubled of workers.
Portfolio Three-
(1) Work life balance
It is the aspect when individuals in the firm demands a balance between lifestyle and
work in the organisation. According to the survey taken of recent graduates, they believe that
balance between work and personal life is required so that employees may feel that personal as
well as professional life both should be prioritised (Perrons, 2017). Work life balance is different
for several employees as such it has various perspectives of employees.
As such, there should be work as well as enjoyment in employee's life so that he may be
able to work with full efficiency and achieve its tasks quite effectively. It is much necessary for
employees so that they rejoice their personal as well as professional life fully.
Portfolio Four-
Study for Communication and Perception
(1) Outline success of organisation in using social media and link any communication model
The social media is meant for success of organisation as it provides effective results
which are worth for its working and communicating with the audience at large. Social media is
successful in communicating the message to public as they use internet by which they all connect
with the people at large. This connectivity of worldwide people help organisation to put forward
its marketing by using social media. As such, Tesco company also uses social media which
paves its way to large customers and help to have speedy sales and good impact on consumers.
The company uses social media in following way which increases its sales and
communicates message to customers-
1. Increase in brand awareness-
When company is present on social media, it may connect with customers quite easily.
As according to survey, more than 50 % people who follow brands are more loyal towards it and
as a result brand awareness is made in effectual manner (Scott, 2015). It increases customer's
retention to Tesco and provides it effective marketing results.
2. Run targeted ads with real time results-

Social media provides company ads to be promoted to customers which is inexpensive
and inculcates low cost and content may be delivered quite effectively. It also offers targeting
options so that company may reach its target audience easily. As, most of social media platforms
provide real time results.
3. Speedy sales-
Sales of company becomes effective as it earns huge revenue through social media. It
provides company to speed up its sales and also customer's retention is also made in effectual
manner (Ruths and Pfeffer, 2014). Thus, provide organisation to speed up sales and also
customers are loyal towards the brand.
4. Become leading industry resource-
Content marketing professionals recognises channels of social media and they use it to
forward information to fans and followers. By this way, social media helps company to maintain
effective marketing of goods by using social media platforms. It provides way to company
regarding to translate into lots of shares and follows. As such, customers are being informed and
they react to company's page and shares it if they like it. As such, positive aspect is followed by
using this platform.
5. Provide customer service-
Quality of services are provided to customers by organisation. Within minutes, quick
social media update is made by firm and customers react to these updates and as it provides tips
and tricks on how to use the product. As such, customers are provided quality services by
company by utilising the way of social media.
Aristotle communication model is discussed with link to social media. According
to the model. Speaker plays a prominent role in delivering his speech in that manner way which
he grabs positive attention of public at large (Hollebeek, Glynn and Brodie, 2014). The speaker
prepares content of speech and then delivers to public so that respondents are convinced by him
and follows its belief. As a result, communication through this model helps' speaker to
accomplishing his goals in righteous manner. The organisation achieve success by using social

media. Communication model helps firm to connect with audience through communication
models and messages are conveyed to them.
Aristotle model may be easily used by Tesco such that its team prepares content which is
then delivered to public on social media which provides it effective marketing. Speaker here is
team which has the responsibility to convey message and grabbing attention of customers.
Hence, communication eases between company and customers (Munar and Jacobsen, 2014).
Tesco uses Facebook as its platform and has done a good job of filling up its timeline with
inculcating visual ads and content. It posts only oner update to its page and then promotes its
brand and products. It also uses pint rest and has managed to surpass its followers quite
effectively. It provides better results by using and pinning third party content rather just
promoting its own products. Communication model pays very prominent role in conveying the
message to customers and as such social media helps company top achieve its objectives.
(2) Do people trust on social media
People have trust on social media as it provides them way to communicate with their
friends way apart. Also, Tesco company also uses as an effective tool top promote its products at
ease. This helps people as well as company to come closer and as such, promotion of products is
achieved easily. People trust social media and as a result, organisation flourishes as people trust
and believe the news and awareness what social media provides to them. The organisation is
benefited by it and they provide information to customers to make them aware about its products
and certain new innovations.
People were nit believing social media in the initial phase as they thought that it imparts
false information and as a result, trust was not build on it. But as people came closer and they
recognised the importance of social media as it brings lot of connectivity with much ease. Thus,
they started believing and it helped company to use as a primary tool of marketing its new
products effectively to people at large basis. As such, social media platforms such as Twitter,
face book and pinterest play vital role in marketing of Tesco's products (Tuten and Solomon,
2017). Organisation uses its Facebook page to connect with the users and it also posts various
blogs regarding the brand and goods which create brand awareness and customer's attention may
be grabbed by company in effective way. Thus face book helps company to regularly update its
page and it also provides real time results by which company is able to track the response of its

ads to customers and in that way, communication is successfully established between people at
large basis.
Tesco also uses twitter social media and it connects with users in effective way. Also, as
these platforms are become widespread, customers shares their personal experience. They share
their availed service experience and purchasing processes (Trainor, Andzulis, Rapp and
Agnihotri, 2014). This eventually helps company to obtain valuable feedback and it can
incorporate said modifications so that customer's experience may be enhanced in better way.
Thus, feedback is warning signal for company to produce quality products so that customer's
loyalty towards brand may be maximised.
Public relies on social media as it provides them with needed information which is useful
for them to keep them up to dated. This is the trust which customers builds and this advantage is
taken by organisation in effective way. It provides them with additional and valuable content
with interactive features and as a result, they believe on social media (How people decide what
news to trust on digital platforms and social media 2016). Company uses this in effective
manner by preparing quality content which them posted on its pages and thus attention of
customers is successfully accomplished by firm. Thus, people relies and trust social media as it
provides them useful insight and as a result, it is a powerful tool for company to speed up its
sales.
People trust social media as it provides to them useful insight and as a result, they prefer
on relying to social media. It helps company to make effective marketing efforts and customers
are connected to company's social media platform page and it provides efficient promotion of
products of organisation. Tesco company which is a larger brand in retail sector regularly
updates its various social media platforms which provides them effective marketing of its
products in effectual manner (Casler, Bickel and Hackett, 2013). Google+ has been adopted by
company after long time. And as such, it needs to regularly updates its account page to connect
with customers. This ultimately helps customers to build their trust on social platforms and they
believe what they hear and see on such platforms.
Portfolio Five-
Penguin Random House
Selection process of Penguin Random House-