People, Culture and Contempory Leadership Research Report 2022
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RUNNING HEAD: PEOPLE, CULTURE AND CONTEMPORY LEADERSHIP
Human Resource Management
Human Resource Management
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PEOPLE, CULTURE AND CONTEMPORY LEADERSHIP 1
Contents
Introduction......................................................................................................................................2
Employee performance....................................................................................................................2
Performance-related initiative......................................................................................................3
Corporate culture.............................................................................................................................4
Culture related initiative...............................................................................................................4
Culture prevalent in ‘Coca Cola Amatil’.....................................................................................5
Employee engagement.....................................................................................................................6
Engagement related initiative.......................................................................................................6
Conclusion.......................................................................................................................................7
Bibliography....................................................................................................................................8
Contents
Introduction......................................................................................................................................2
Employee performance....................................................................................................................2
Performance-related initiative......................................................................................................3
Corporate culture.............................................................................................................................4
Culture related initiative...............................................................................................................4
Culture prevalent in ‘Coca Cola Amatil’.....................................................................................5
Employee engagement.....................................................................................................................6
Engagement related initiative.......................................................................................................6
Conclusion.......................................................................................................................................7
Bibliography....................................................................................................................................8
PEOPLE, CULTURE AND CONTEMPORY LEADERSHIP 2
Introduction
The research report is prepared on the subject of ‘Human resource management’. It is the process
of managing the human resource of an organization in a structured and thorough manner. It is the
practice of recruiting, hiring, deploying and managing the organization’s employee (Noe, 2017).
It includes the major aspect of HRM in respect of ‘Coca Cola Amatil’. It is a multinational
company and is considered one of the largest bottlers of non-alcoholic drink (CCA, 2019). It
pours light on the ‘Coca Cola Amatil’ initiatives based on improving employee performance,
corporate culture and employee engagement. It also focuses on the type of culture prevailing in
‘Coca Cola Amatil’ in Australia. The key purpose of the report is to upgrade the knowledge
concerning people, culture and contemporary leadership in the organization. It provides the
opportunity of practically applying theoretical knowledge based on HRM.
Figure 1: Coca- Cola Amatil employee reviews
Source: (Indeed, 2019)
Introduction
The research report is prepared on the subject of ‘Human resource management’. It is the process
of managing the human resource of an organization in a structured and thorough manner. It is the
practice of recruiting, hiring, deploying and managing the organization’s employee (Noe, 2017).
It includes the major aspect of HRM in respect of ‘Coca Cola Amatil’. It is a multinational
company and is considered one of the largest bottlers of non-alcoholic drink (CCA, 2019). It
pours light on the ‘Coca Cola Amatil’ initiatives based on improving employee performance,
corporate culture and employee engagement. It also focuses on the type of culture prevailing in
‘Coca Cola Amatil’ in Australia. The key purpose of the report is to upgrade the knowledge
concerning people, culture and contemporary leadership in the organization. It provides the
opportunity of practically applying theoretical knowledge based on HRM.
Figure 1: Coca- Cola Amatil employee reviews
Source: (Indeed, 2019)
PEOPLE, CULTURE AND CONTEMPORY LEADERSHIP 3
Employee performance
It refers to the behavior of an employee and his/her performance level with respect to assigned
duty in the workplace of an organization. It relates to the employee expected job activities and
their execution. It is one of the major factors governing the organization success (Anitha, 2014).
Performance-related initiative
Initiative in respect of employee performance is taken to achieve objectives of high productivity,
lessen cost, enhancing efficiency and effectiveness to improve production performance and to
achieve higher profits. A performance initiative includes all the definite plans undertaken to
retain high-quality performance from the employees of an organization.
‘Coca Cola Amatil’ has a strength of 88000 employees (Owler, 2019). It offers several benefits
to enhance the performance of its employees. It is assessed that ‘Pay & Benefits’ is one of the
major perquisites availed by its employees (Indeed, 2019). It provides several monetary and non-
financial incentives. It provides good pay rate to its staff members. It offers rewards for
handwork, facility of shift work and good working hours, long lunch breaks and gifts.
Additionally, it provides free drinks and beverages. It provides training and thus creates the
opportunity for employee career development (Indeed, 2019). Moreover, it has invested a high
sum of money to conduct workshop and training for its employees.
It is examined that performance management is an effective tool used for measuring employee
performance. It aims at constantly identifying, assessing and improving the employee
performance in an organization. It assists the higher authority of Coca Cola Amatil to monitor
the employee performance in the workplace. It involves enduring communication between the
higher authority and staff members (Moynihan, 2010). It has three stages:
1. Planning
2. Coaching
3. Reviewing
In the planning stage, the manager should review the associations between the employee’s job
description and his/her work plan to complete the assigned duty. The manager should prepare the
outline of the task that the employee must deliver. This will assist in evaluating the ‘Coca Cola
Amatil’ employee performance as per the set standard. He must identify the training objectives
Employee performance
It refers to the behavior of an employee and his/her performance level with respect to assigned
duty in the workplace of an organization. It relates to the employee expected job activities and
their execution. It is one of the major factors governing the organization success (Anitha, 2014).
Performance-related initiative
Initiative in respect of employee performance is taken to achieve objectives of high productivity,
lessen cost, enhancing efficiency and effectiveness to improve production performance and to
achieve higher profits. A performance initiative includes all the definite plans undertaken to
retain high-quality performance from the employees of an organization.
‘Coca Cola Amatil’ has a strength of 88000 employees (Owler, 2019). It offers several benefits
to enhance the performance of its employees. It is assessed that ‘Pay & Benefits’ is one of the
major perquisites availed by its employees (Indeed, 2019). It provides several monetary and non-
financial incentives. It provides good pay rate to its staff members. It offers rewards for
handwork, facility of shift work and good working hours, long lunch breaks and gifts.
Additionally, it provides free drinks and beverages. It provides training and thus creates the
opportunity for employee career development (Indeed, 2019). Moreover, it has invested a high
sum of money to conduct workshop and training for its employees.
It is examined that performance management is an effective tool used for measuring employee
performance. It aims at constantly identifying, assessing and improving the employee
performance in an organization. It assists the higher authority of Coca Cola Amatil to monitor
the employee performance in the workplace. It involves enduring communication between the
higher authority and staff members (Moynihan, 2010). It has three stages:
1. Planning
2. Coaching
3. Reviewing
In the planning stage, the manager should review the associations between the employee’s job
description and his/her work plan to complete the assigned duty. The manager should prepare the
outline of the task that the employee must deliver. This will assist in evaluating the ‘Coca Cola
Amatil’ employee performance as per the set standard. He must identify the training objectives
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PEOPLE, CULTURE AND CONTEMPORY LEADERSHIP 4
that will help the employee in completion of the task. He must frame smart goals for the
employees. These are specific, measurable, attainable, relevant and time-based goals. He must
set the performance standard like quality, quantity and manner respect to work performed.
In the coaching phase, employees are given necessary directions to attain quality output. This is
done by monitoring their day-to-day performance. Reviewing is the last stage of performance
management. In this stage, the manager should analyze and summarize employee performance.
This is done by using an assessment plan, prepared in the initial stage. This will assist in
assessing the gap between planned outcome and delivered outcome from the employee and thus
finding causes for the deviation in performance (Gruman, 2011).
Corporate culture
It is a set of beliefs, norms, values, ideologies, assumptions, expectations and philosophies.
These factors contribute to the social and psychological environment of an organization and kit
the organization together. It specifies the performance and behavior pattern of the employee.
Additionally, it has a key implication in the business process. It highly determines the behavior
of the employee in the workplace. It can contribute to the achievement of organizational success
or may lead to failure (Alvesson, 2011).
Culture related initiative
Coca Cola Amatil has taken an initiative of generating ‘healthy work-life balance’ for its
employees to mend its corporate culture. It has also been included in the FORBES list based on
companies with higher work-life balance. ‘Coca Cola Amatil’ and has achieved a ninth position
(Smith , 2012)
that will help the employee in completion of the task. He must frame smart goals for the
employees. These are specific, measurable, attainable, relevant and time-based goals. He must
set the performance standard like quality, quantity and manner respect to work performed.
In the coaching phase, employees are given necessary directions to attain quality output. This is
done by monitoring their day-to-day performance. Reviewing is the last stage of performance
management. In this stage, the manager should analyze and summarize employee performance.
This is done by using an assessment plan, prepared in the initial stage. This will assist in
assessing the gap between planned outcome and delivered outcome from the employee and thus
finding causes for the deviation in performance (Gruman, 2011).
Corporate culture
It is a set of beliefs, norms, values, ideologies, assumptions, expectations and philosophies.
These factors contribute to the social and psychological environment of an organization and kit
the organization together. It specifies the performance and behavior pattern of the employee.
Additionally, it has a key implication in the business process. It highly determines the behavior
of the employee in the workplace. It can contribute to the achievement of organizational success
or may lead to failure (Alvesson, 2011).
Culture related initiative
Coca Cola Amatil has taken an initiative of generating ‘healthy work-life balance’ for its
employees to mend its corporate culture. It has also been included in the FORBES list based on
companies with higher work-life balance. ‘Coca Cola Amatil’ and has achieved a ninth position
(Smith , 2012)
PEOPLE, CULTURE AND CONTEMPORY LEADERSHIP 5
Figure 2: Forbes list
Source: (Smith , 2012)
It provides a fun workplace for the employees. Its management is considered as accessible,
provides good team, work environment, flexible working hours, career opportunities, early
morning shifts and offers a safe place to work (Indeed, 2019). Additionally, it had also
appreciated for improving health, security and well-being of its employees (Lucio , 2018). Thus,
it suggests that Coca Cola Amati offers several benefits to generate a magnificent work
environment for its workforce.
Figure 2: Forbes list
Source: (Smith , 2012)
It provides a fun workplace for the employees. Its management is considered as accessible,
provides good team, work environment, flexible working hours, career opportunities, early
morning shifts and offers a safe place to work (Indeed, 2019). Additionally, it had also
appreciated for improving health, security and well-being of its employees (Lucio , 2018). Thus,
it suggests that Coca Cola Amati offers several benefits to generate a magnificent work
environment for its workforce.
PEOPLE, CULTURE AND CONTEMPORY LEADERSHIP 6
Culture prevalent in ‘Coca Cola Amatil’
Figure1, suggest that Coca Cola Amatil attains a decent corporate culture as it has received a
rating of 3.7 from its human resource. Its core values form the backbone of its culture. Its core
value is to stand together and lead by being authentic. It employs individuals of diverse culture
and background. It focuses on developing a diverse and productive workforce to build creativity,
effective decision making and talent in the organization process. It aims at developing a culture
that develops opportunity for every individual irrespective of gender, origin, age and sexual
orientation. Additionally, to adapt such culture, it runs various programs to retain culture-based
goal (CCA, 2019). Thus, ‘Coca Cola Amatil’ provides diversity in its work culture. It has an
exclusive culture as it aims at developing its human resource by assisting them to reach new
potentials. It is dedicated to retaining employees that acquire passion, eagerness similar to the
company. It possesses a corporate environment that delivers the chance to its employees to feel
appreciated for their accomplishment (CCA, 2019).
Employee engagement
Employee engagement is the degree to which employee feel committed to their work and to the
organization. It is one of the factors determining the contentment level of the employee. It plays
a significant role in the organization. It is examined that high employee engagement will foster:
High productivity
Enhanced profit
Higher employee retention
Loyal employees
Employee wellbeing
Less absenteeism (Markos, 2010)
Engagement related initiative
‘Coca Cola Amatil’ provides a ‘good management team’ to gain employee engagement in the
workplace. It focuses on celebrating the win. The company motivates and encourages its
employees to attend social functions and to bring their authentic selves to work. It usually
focuses on conducting practices that seem right to their employees. Its management team should
build trust among the employee by listening and responding to their queries and suggestions.
Culture prevalent in ‘Coca Cola Amatil’
Figure1, suggest that Coca Cola Amatil attains a decent corporate culture as it has received a
rating of 3.7 from its human resource. Its core values form the backbone of its culture. Its core
value is to stand together and lead by being authentic. It employs individuals of diverse culture
and background. It focuses on developing a diverse and productive workforce to build creativity,
effective decision making and talent in the organization process. It aims at developing a culture
that develops opportunity for every individual irrespective of gender, origin, age and sexual
orientation. Additionally, to adapt such culture, it runs various programs to retain culture-based
goal (CCA, 2019). Thus, ‘Coca Cola Amatil’ provides diversity in its work culture. It has an
exclusive culture as it aims at developing its human resource by assisting them to reach new
potentials. It is dedicated to retaining employees that acquire passion, eagerness similar to the
company. It possesses a corporate environment that delivers the chance to its employees to feel
appreciated for their accomplishment (CCA, 2019).
Employee engagement
Employee engagement is the degree to which employee feel committed to their work and to the
organization. It is one of the factors determining the contentment level of the employee. It plays
a significant role in the organization. It is examined that high employee engagement will foster:
High productivity
Enhanced profit
Higher employee retention
Loyal employees
Employee wellbeing
Less absenteeism (Markos, 2010)
Engagement related initiative
‘Coca Cola Amatil’ provides a ‘good management team’ to gain employee engagement in the
workplace. It focuses on celebrating the win. The company motivates and encourages its
employees to attend social functions and to bring their authentic selves to work. It usually
focuses on conducting practices that seem right to their employees. Its management team should
build trust among the employee by listening and responding to their queries and suggestions.
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PEOPLE, CULTURE AND CONTEMPORY LEADERSHIP 7
However, listening alone will not foster engagement but it should act also. This will allow the
opportunity to its employee to think ‘outside the box’. It should act inclusive and must ensure
that the staff member is comfortable at the workplace (Court , 2018).
As mentioned above, the success of employee engagement is based on many factors. However,
the initiative of providing good management team will have an excessive effect in gaining
employment engagement.
It is assessed that Coca-Cola sale rises in the Australian market (Anon., 2019). Additionally, it is
examined that in the year 2017, Coca Cola Amatil profit has increased by 81% (Cherney , 2019).
In the year 2018, ‘Coca-Cola Australian foundation’ has awarded 25 employees for their
contribution to the company (Comapny, 2019). Thus, these facts suggest that it is because of
high employee engagement, ‘Coca-Cola Amatil’ has been able to attain monetary benefits.
Conclusion
The research report summarizes on Human Resource Management. It focuses on the major
aspect of HRM in the context of recognized ‘Coca Cola Amatil’ based in Australia. It is
examined that the company has taken ‘Pay and benefits’ as an initiative to improve employee
performance. Additionally, ‘Coca-Cola Amatil’ has taken the initiative of ‘work-life balance’ to
improve the corporate culture in the workplace. To enhance employee engagement, it had
focused on the development of ‘good management team’ for the workforce. Thus, it concludes
that Coca-Cola Amatil has taken worthy initiatives in respect of its human resource.
However, listening alone will not foster engagement but it should act also. This will allow the
opportunity to its employee to think ‘outside the box’. It should act inclusive and must ensure
that the staff member is comfortable at the workplace (Court , 2018).
As mentioned above, the success of employee engagement is based on many factors. However,
the initiative of providing good management team will have an excessive effect in gaining
employment engagement.
It is assessed that Coca-Cola sale rises in the Australian market (Anon., 2019). Additionally, it is
examined that in the year 2017, Coca Cola Amatil profit has increased by 81% (Cherney , 2019).
In the year 2018, ‘Coca-Cola Australian foundation’ has awarded 25 employees for their
contribution to the company (Comapny, 2019). Thus, these facts suggest that it is because of
high employee engagement, ‘Coca-Cola Amatil’ has been able to attain monetary benefits.
Conclusion
The research report summarizes on Human Resource Management. It focuses on the major
aspect of HRM in the context of recognized ‘Coca Cola Amatil’ based in Australia. It is
examined that the company has taken ‘Pay and benefits’ as an initiative to improve employee
performance. Additionally, ‘Coca-Cola Amatil’ has taken the initiative of ‘work-life balance’ to
improve the corporate culture in the workplace. To enhance employee engagement, it had
focused on the development of ‘good management team’ for the workforce. Thus, it concludes
that Coca-Cola Amatil has taken worthy initiatives in respect of its human resource.
PEOPLE, CULTURE AND CONTEMPORY LEADERSHIP 8
Bibliography
Alvesson, M.a.P.O.B., 2011. Walter de Gruyter. Corporate culture and organizational
symbolism: An overview, 34.
Anitha, J., 2014. Determinants of employee engagement and their impact on employee
performance. International journal of productivity and performance management, 63(3).
Anon., 2019. Coca-Cola Amatil see Coke sales rise across Australia. [Online] Available at:
https://www.finnewsnetwork.com.au/archives/finance_news_network222883.html [Accessed 9
August 2019].
CCA, 2019. DIVERSITY & INCLUSION. [Online] Available at:
https://www.ccamatil.com/en/our-people-and-careers/diversity-inclusion [Accessed 9 August
2019].
CCA, 2019. OUR PEOPLE. [Online] Available at: https://ccamatil.co.nz/careers/our-people/
[Accessed 9 August 2019].
CCA, 2019. Welcome to Coca-Cola Amatil. [Online] Available at:
https://www.mycca.com.au/welcome [Accessed 9 August 2019].
Cherney , , 2019. Coca-Cola Amatil Annual Profit Rises But Australia Beverages Struggle.
[Online] Available at:
https://www.advfn.com/stock-market/ASX/CCL/stock-news/76760503/coca-cola-amatil-annual-
profit-rises-but-australia [Accessed 9 August 2019].
Comapny, C.-C., 2019. How Coke and its staff are helping young Australians. [Online]
Available at: https://www.coca-colacompany.com/au/news/employee-connected-grants.html
[Accessed 9 August 2019].
Court , , 2018. Coke's culture is the real thing. [Online] Available at:
https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12135041 [Accessed 9
August 2019].
Gruman, J.A.a.S.A.M., 2011. Performance management and employee engagement. Human
resource management review, 21(2), pp.123-36.
Bibliography
Alvesson, M.a.P.O.B., 2011. Walter de Gruyter. Corporate culture and organizational
symbolism: An overview, 34.
Anitha, J., 2014. Determinants of employee engagement and their impact on employee
performance. International journal of productivity and performance management, 63(3).
Anon., 2019. Coca-Cola Amatil see Coke sales rise across Australia. [Online] Available at:
https://www.finnewsnetwork.com.au/archives/finance_news_network222883.html [Accessed 9
August 2019].
CCA, 2019. DIVERSITY & INCLUSION. [Online] Available at:
https://www.ccamatil.com/en/our-people-and-careers/diversity-inclusion [Accessed 9 August
2019].
CCA, 2019. OUR PEOPLE. [Online] Available at: https://ccamatil.co.nz/careers/our-people/
[Accessed 9 August 2019].
CCA, 2019. Welcome to Coca-Cola Amatil. [Online] Available at:
https://www.mycca.com.au/welcome [Accessed 9 August 2019].
Cherney , , 2019. Coca-Cola Amatil Annual Profit Rises But Australia Beverages Struggle.
[Online] Available at:
https://www.advfn.com/stock-market/ASX/CCL/stock-news/76760503/coca-cola-amatil-annual-
profit-rises-but-australia [Accessed 9 August 2019].
Comapny, C.-C., 2019. How Coke and its staff are helping young Australians. [Online]
Available at: https://www.coca-colacompany.com/au/news/employee-connected-grants.html
[Accessed 9 August 2019].
Court , , 2018. Coke's culture is the real thing. [Online] Available at:
https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12135041 [Accessed 9
August 2019].
Gruman, J.A.a.S.A.M., 2011. Performance management and employee engagement. Human
resource management review, 21(2), pp.123-36.
PEOPLE, CULTURE AND CONTEMPORY LEADERSHIP 9
Indeed, 2019. Coca-Cola Amatil Employee Reviews. [Online] Available at:
https://nz.indeed.com/cmp/Coca--cola-Amatil/reviews.
Lucio , , 2018. Coca-Cola Amatil’s double win for work safety. [Online] Available at:
https://insidefmcg.com.au/2018/10/30/coca-cola-amatils-double-win-for-work-safety/ [Accessed
9 August 2019].
Markos, S.a.S.M.S., 2010. Employee engagement: The key to improving performance.
International journal of business and management, 5(12), p.89.
Moynihan, D.P.a.P.S.K., 2010. The big question for performance management: Why do
managers use performance information? Journal of public administration research and theory,
20(4), pp.849-66.
Noe, R.A..H.J.R..G.B.a.W.P.M., 2017. Human resource management: Gaining a competitive
advantage. NewYork : McGraw-Hill Education.
Owler, 2019. Coca-Cola Amatil's Competitors, Revenue, Number of Employees, Funding and
Acquisitions. [Online] Available at: https://www.owler.com/company/ccamatil [Accessed 9
August 2019].
Smith , , 2012. Companies With The Biggest Jumps In Employee Happiness. [Online] Available
at: https://www.forbes.com/sites/jacquelynsmith/2012/08/17/the-companies-with-the-biggest-
jumps-in-employee-happiness/#21f65b576f2a [Accessed 9 August 2019].
Indeed, 2019. Coca-Cola Amatil Employee Reviews. [Online] Available at:
https://nz.indeed.com/cmp/Coca--cola-Amatil/reviews.
Lucio , , 2018. Coca-Cola Amatil’s double win for work safety. [Online] Available at:
https://insidefmcg.com.au/2018/10/30/coca-cola-amatils-double-win-for-work-safety/ [Accessed
9 August 2019].
Markos, S.a.S.M.S., 2010. Employee engagement: The key to improving performance.
International journal of business and management, 5(12), p.89.
Moynihan, D.P.a.P.S.K., 2010. The big question for performance management: Why do
managers use performance information? Journal of public administration research and theory,
20(4), pp.849-66.
Noe, R.A..H.J.R..G.B.a.W.P.M., 2017. Human resource management: Gaining a competitive
advantage. NewYork : McGraw-Hill Education.
Owler, 2019. Coca-Cola Amatil's Competitors, Revenue, Number of Employees, Funding and
Acquisitions. [Online] Available at: https://www.owler.com/company/ccamatil [Accessed 9
August 2019].
Smith , , 2012. Companies With The Biggest Jumps In Employee Happiness. [Online] Available
at: https://www.forbes.com/sites/jacquelynsmith/2012/08/17/the-companies-with-the-biggest-
jumps-in-employee-happiness/#21f65b576f2a [Accessed 9 August 2019].
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