People in Organisation: Role of Leadership, Structure and Culture in Supporting Transitional Change - Fitflop Case Study

The report highlights the role of leadership, structure, and culture in supporting effective transitional change in the organization with the help of Fitflop case study. The company follows a matrix structure and open system theory to motivate their employees and build effective teams. The report also emphasizes the importance of motivation and effective teamwork in achieving higher productivity and success in the organization.

People in organisation

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Question 1: Structure, culture and leadership..............................................................................3
CONCLUSION................................................................................................................................6
Question :2...................................................................................................................................7
REFERENCES..............................................................................................................................14

INTRODUCTION
People within organization refer to the people that make differences in each and every
establishment. They offers the ways which helps to transform physical as well as informational
resources that is been utilised into the products and services the buyers value them the most. The
people within the establishments are the ones who are capable enough to generate ideas, solve
issues within the firm, and make decisions in effectual manner along with generation of learning
experiences that helps to improve the enterprise (Carmichael, 2018).
This report will highlight the concept with the help of Fitflop case study in order to elaborate
the role of leadership along with the structure and culture of the firm that may support effective
transitional change. Apart from this, the study will also illustrate the conception in detailed
manner with the help of analysing and evaluating the ways in which Fitflop builds effective
teams through motivation as well as identification of team development attributes.
MAIN BODY
Question 1: Structure, culture and leadership
Fitflop Ltd. is a manufacturing company that produces footwear those are biochemically
engineered footwear especially for the better fitness of the consumers. The enterprise designs
shoes, sandals and boots for men, kids and women. Leadership is all about getting things done
from their followers in order to make appropriate results. The final outcome is the overall
decision maker which decides the number of people who will support an individual leader within
the organization. A business leader is a kind of person who must enhance their share holder
value along with the public sector leader that must increase their public value. Basically it is an
expanding belief that the long term generation of shareholders or public value requires the
addition and equilibrium among the interests of multiple stakeholders in the enterprise. The
company Fitflop has their offices in Putney, Hong Kong, United States, Germany and Vietnam
(Smith and Plunkett, 2019). The organization is actually determined to create an on all sides of
strategy that would have able to provide positive impacts over the entire workforce people.
Company leaders did an employee based research for the betterment of the firm as well as
the employees for which company launched Feel Good at Fitflop programme which was
considerably prised by the staff members of the enterprise. Post launch of the program, company

did a survey according to which all of their employees got actively engaged into the fashion
retailer’s internal communication with the same level of percentage which provides a feeling that
Fitflop genuinely cares about the wellbeing of their employees. At the company, it has been
identified that the Fitflop have Global Leadership team who actively drive their brand and make
commercial strategies in order to make their firm successful. They have multiple regional
persons who are belong from diversified locations within the world. They required engaging into
diversified and distributed groups of stakeholders as well as colleagues in order to get their
things done in most effectual manner (Bonner, 2020). They are the ones kind of leaders who lead
their staff members or followers in highly distributed virtual teams. They follow certain kind of
leadership, who are appropriately able to handle the cultural conflicts, adapt personal behaviours,
create shared goals along with their implementation, managing relationship between
international and local market requirements, and communicate all across barriers along with
understanding external forces in most effectual ways.
In context of transitional changes, it has been evaluated that the company have to replace
existing procedures with the new and advanced process which might includes experiencing
corporate restructuring, acquisitions or mergers, creation of new and innovative products and
services as well as implementation of new and innovative technological changes. It is basically a
way of systematically applying or implementing the changes with the help of systematic
planning, organising and implementing or adopting new changes in order to reach the desirable
future state without affecting the continuity of business during the procedure that consists of
changes. As per understanding the company culture as well as structure, it has been evaluated
that it helps decision makers to do right and appropriate things (Guerrero and et.al., 2020). The
communication flow within the enterprise structure is so much significant that should change
have to occur, the workforce people have to become solely carefully familiarize with the new
techniques or processes in order to do and adopt certain changes within the enterprise.
In general it has also been identified that company structure and culture can directly
influence the establishment performances in context of raising productivity, supporting business
goals of Fitflop and improvement in overall business performance. Leaders within the firm
develop positive relationship with their workforce if they feel that they are also a part of the
culture. With the help of positive relationship or culture, employees will stay over the track and
striving towards complete company goals. Fitflop adopts string organizational culture that can

appropriately able to change their company culture because of the employees who are responsive
enough towards their organizational culture. For instance, the employees within the
establishment are highly committed and work as a team with forming a structure which is as per
their teams’ desires to shift their culture towards focusing over new and innovative products or
services by following the team leaders in highly considerable manner. In accordance to that, the
companies also have to adjust to the new ways that the firm will organize itself along with
position itself in the market in order to become successful in all aspects of the market analysis.
For adoption of such kind of changes, Fitflop faced many challenges in the course of their
operations (Caldera, Desha and Dawes, 2019). Reorganizations occurs for instance, when a
business or corporation decides to address major issue or challenges or to overhaul their strategy
by shifting market focus or restructuring the management and staff hierarchy.
Organizational structure determines the roles and responsibilities that are allocated along
with the ways of monitoring them as well as the flow of communication between different levels
and sectors which are entirely dependent upon the company goals and the process to reach them
in highly considerable manner. In centralized structure all the decision making powers is retained
at the top management level along with all the other departments which are closely monitored
along with controlled. While on the other hand decentralised structure kind of decision making
power is delegated at the lower levels along with an extent to enhance the speed of
implementation along with enhancement in job satisfaction among other things as well. It has
been identified that the Fitflop adopts matrix structure which is the combination of divisional and
functional structural ways. It is made up of teams of personnel from diversified sectors of the
firm that brought together for specific project or reason of collaboration. Such kind of teams is
not permanent but is project specific (Elsbach and Stigliani, 2018). This is the most effectual
kind of structure in almost all cases and generally led by project managers who report directly to
the head of the firm.
Company culture majorly described as specific collection of norms and values that are
shared by the people or groups in the firm that controls the ways they interact with each other.
The culture that has been followed by the firm are consists of better ways in which they are
doing their business. They continuously raise the bar over their products, in communication
activities, consumer services along with work efficiently by respecting each other. They always
appreciate their employees and support them highly along with their retailers who provide stock

to them, their suppliers who supply them as well as their buyers who purchase their goods and
services. They are the kind of firm who never takes their employees for-granted and always did
their best to support them. They highly believed that their creativity and innovativeness comes
from having diversified people working at the workplace and hence their do recruit people from
diversified locations to put their maximum level of innovation within the products as well as into
services. This hence helps them to make the world’s famous and existing ergonomics footwear
company to think over their feet and action things at speed so that they can deliver the perfect
combination of comfort, fashion and biomechanics. In order to achieve their targets, they adopt
teams who are built on the basis of diversification along with unique identities who are belongs
from different background in which their work environment nurtures equal opportunities for all
of them. Apart from this, it has also been evaluated that the Fit flop cultivates balanced gender
leadership with 50% of their management roles that are being held by women (Bonner, 2020).
In order to illustrate the concepts in detail, the company utilises organizational structural
theory which helps to do company revolutions to help businesses in order to make their
workforce appropriate in nature. In context of traditional organizational theory, the head of the
firm plays central authoritative role and the other managers are the followers of them. In this
theory the employees are not considered to look upon as people with ability to self govern. Next
is the open system theory according to which companies acknowledge the social and cultural
motivators. As per system design theory, various interconnected systems have been created to
operate business effectively. And as per contingency theory, the management focuses towards
the growth of the business rather than focusing towards resources. Hence, in context of Fitflop
Company, they follow open system theory through which they are effectively able to motivate
their social and cultural motivators within the establishment.
In order to evaluate the culture of the firm, there are basically three theoretical perspectives
such as functionalism, conflict and symbolic interactionism. According to functionalism, the
people considered the culture as a whole and interrelated to each other (Twalib and Kariuki,
2020). As per conflict in culture theory, it focuses highly over the competition among groups
within society over limited resources. And the last one is symbolic interactionism which
represents that companies are more concerned to do face to face interactions among the members
of people. Thus, with the help of functionalism and symbolic interactionism, the Fitflop Ltd. is
able to understand the culture of the company in best possible manner.

In context of leadership approaches, there are generally 4 kinds of approaches that have
been followed by leaders such as leadership by position, by person, as result and as per
procedure. In Fitflop Ltd. the company leaders and management are highly focused towards
adopting the mixture of all the approaches in order to make their work complete in most effectual
manner. And all of the above, they majorly follows leadership by process to make their
employees completely satisfied.
Question :2

As, it has been known that effective teams and employee can contribute the company in
many ways and can make the company’s growth higher. A good leader and management can be
a person who can give their best efforts in making the employee feel motivated and can supply
the effective results and outcome. Regard to this, it is required to understand the meaning of the
motivation and a brief understanding of how it can be effective in the organization.

An effective team work can provide the better results and productivity which will provide
the great success in the future existence. Working as a team is the best activity happened in the
company and the tasks and assignments can be completed on time and make the company
reputation excellent and positive.

In addition, A GRIP model is implemented by the organization to provide and maintain
the effective teams. A good and positive motivation is an ability or power which makes the
people to feel goods and satisfied where they can put their best knowledge and skill which can be
very effective in all manner. The good management and a good leader is who focus on the
motivation and satisfaction of their valued employee and can obtain the best outcome in return.

This line is all about the employee well-being and security which will make the people
and employee to think and feel good about the internal surroundings of the company and can
maintain the motivation of the people accordingly.

The organization Fit-flop also awarded globally for the Employee Benefits Awards in
June 2018 and this was an amazing achievement for the company. The Company has been
implemented the ERG motivation theory which helps them to motivate and encourage the people
or employee of the organization. It consists of existence needs, relatedness and growth needs
where the company focus on these objective and provides the effectiveness in the organization.
According to this, in the existence needs of factor the company firstly evaluate the needs and
requirements of the employee and after knowing that they also create a focus on the relationship
between them and able to motivate them by different ways. They also provide the training
sessions for their self development which helps in the motivation of the employee.
The Fit-flop organization also won the Best Global benefits award which makes them to
establish more and more. The company gives their success credit to their valued employee who
puts their best efforts and hard work to make the company to develop and obtain the higher
productivity.
Communication is the key major objective from which an individual can convey their
speech in effective manner and can suggest and demands their needs and requirements. The

company also obtain the feedback from their employee which will make them to understand the
desires, needs and obstacles and can resolve them as soon as possible.
The feedback system is very effective for the organization as they are able to identify the
employee obstacle and provides the benefits accordingly. The company aim is to provide all the
advantage and benefits to the company which will result them into a great success ahead. Regard
to this, motivation and team building efficiency the company is able grow more and also enable
the recruitment and employee number in the organization at maximum approach which will
make them to deal with higher productivity and outcome.
A good leader and management is necessary for the organization but the contribution of
the employee is the major thing and activity a company is required to focus carefully. With this
great motivation provided in the internal organization helps and support a lot the company to
grow in definite manner and can achieve the higher success. Regard to this context, the company
Fit-flop is focusing on the employee satisfaction and also allow them to suggest their ideologies
in the decision-making process which is the best and effective way to build the motivation of the
employee which results the higher productivity and outcome.

CONCLUSION
From the above report, it has been concluded that the workforce people within an
establishment are the ones who are capable enough to determine the failure and success of the
business. The employees are the most significant asset of any establishment. They are the ones
who determine the consumer experiences and the operations staff also highly capable enough to
build and deliver their offered products and services that have been provided to their consumers.
Business leaders or owners are always required talented and skilled employees that are capable
enough to get their job done because their performance solely decides their success rate along
with the company success within the market place in which various other competitors are also
available. With the help of this, the Fit flop is able to determine their strengths, weaknesses as
well as their managerial gaps into their business establishment.

REFERENCES
Books and Journals
Ayeremusah, E. and Chapirah, P., 2018. Effects of Motivation On Employee Performance at
Tamale College of Education.
Elomien, E., Nchuchuwe, F.F., Idowu, O.A., and et.al., 2021. Employee motivation and
industrial output in Nigeria. Humanities and Social Sciences Letters. 9(1), pp.24-33.
Heriyanto, T., Naser, J.A. and Setia, K.A., 2018. The effect of competence and discipline on
work motivation and impact on employee performance of Pratama tax office in Malang
Utara. MEC-J (Management and Economics Journal). 2(3), pp.269-278.
Kuswati, Y., 2020. The Effect of Motivation on Employee Performance. Budapest International
Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences. 3(2),
pp.995-1002.
Twalib, H.M. and Kariuki, M.M., 2020. Influence of motivation on employee performance at
Telkom Kenya limited. International Journal of Business Social Sciences &
Education. 2(11), pp.421-431.