Analysis of an Advert under the Four Quadrant Theory
VerifiedAI Summary
This article analyzes Pepsi's nothing official about it campaign under the four quadrant theory and the relevance of postmodernism theory associated with the advert. It discusses how Pepsi countered Coke's ambitious and expensive ad-campaign by adding a touch of realism and how both brands battled on a superficial ground to cater to social groups following certain style leaders of the society. The article also talks about the theory of visual persuasion and how Pepsi captured the imagination of the active level of explanation.