Stakeholder Analysis and CSR Importance for Pepsi

project 1
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Table of Contents
Introduction ..........................................................................................................................................3
Discussion .............................................................................................................................................3
Put the stakeholders of the selected company into the Mendelow Matrix......................................3
Analyse how the selected company relates to stakeholders (Choose about 4 or 5 stakeholders).. .4
Explain the CSR and its importance to the selected Company.........................................................5
Conclusion ............................................................................................................................................6
References ............................................................................................................................................7

Introduction
Stakeholder is referred to the party that tends to hold interest in an organisation that
can affect the business and also get affected by the decision. The primary stakeholders
comply of the investors, employees, suppliers or the customers. The stakeholders of an
organisation can be internal as well as external (Eskerod and Larsen, 2018).
Pepsi is an America based multinational food corporation that deals in snacks as well
as beverages. The headquarters of Pepsi are established at Harrison, New York. The
organisation was founded in the year 1965. The report comprises of stakeholder analysis of
Pepsi.
Discussion
Put the stakeholders of the selected company into the Mendelow Matrix.
The stakeholder analysis of Pepsi can be performed with the help of Mendelow matrix
wherein the matrix shows categorization of several stakeholders of the organisation. The
stakeholders of Pepsi have been categorised in the following manner.
 High power High interest stakeholders- The first quadrant of the matrix shows the
stakeholders that possess high power and high interest at Pepsi. These are basically
the key players, customers as well as the investors.
 High power Low Interest stakeholders- The second quadrant of the stakeholder matrix
of Pepsi comprises of the stakeholders that possess high power and low interest in the
organisation. These are basically the government authorities.
 Low power High interest stakeholders- The third quadrant comprises of the
stakeholders of Pepsi that have low power and high interest in the organisation. These
stakeholders comprise of employees, business partners, suppliers as well as local
community (Serravalle and et.al., 2019).