Business Development Plan for PepsiCo: Filling the Market Gap with EVOLVE

TASK 2: NARRATED POWER
POINT PRESENTATION

Table of Contents
• INTRODUCTION
• TASK 2
• The market gap or issue and proposed solution
• Highlights of market and competitive analysis
• Summary business concept and model
• Competition and differentiation strategy.
• Marketing strategy.
• Investment or financing and support sought.
• CONCLUSION
• REFERENCES

INTRODUCTION
• A business development plan encompasses number of activities and practices as well as procedures such as decision-making
that in turn provide unpredictable outcomes to an entrepreneur.
• A Entrepreneur by taking varied risks and facing multiple challenges focus on establishing or starting a new venture.
• The current presentation will be based on PepsiCo company, which falls under the category of leading Food & Beverage
companies in the US.
• The study will explain market gap/problem and proposed solution, along with highlight of market and competitive analysis.
• Furthermore, lastly the report will also define the summary of venture concept, competition and differentiation tactic as well as
marketing tactic and investment support sought.

The market gap or issue and proposed solution
• The current market gap is unavailability of those health drinks that benefits a customer in varied terms such as to fill lack of
vitamin in human body, with Vitamin C and zinc together, in just one time, that helps a lot.
• For purpose of filling this market gap, Pepsi.Co. Organization and its management can take approach to propose the best
solution and that is EVOLVE.
• It is the best health and protein drink that people can prefer to purchase or buy from longer time ago, and expecting the same.
• The best thing about the proposed solution in term of health drink is that it aid to improve the immune system effectively and
appropriately, for which individual person in the recent time are putting a lot of efforts, which is important and beneficial for
them to do that.