Business Plan for PepsiCo's EVOLVE Protein Drink

Enterprise
and
Entrepreneurship
Task 1 –
Business Plan

Table of Contents
EXECUTIVE SUMMARY.................................................................................................................................3
MAIN BODY .................................................................................................................................................3
The New Business Concept/Business Model.....................................................................................3
Management Team’s Entrepreneurial Expertise. .............................................................................5
Market and Competitive Industry Analyses.......................................................................................8
Marketing Strategy for the new business venture...........................................................................10
Business Sales and Operations Strategy..........................................................................................11
Business Financial Strategy and Risks..............................................................................................12
CONCLUSION.............................................................................................................................................13
REFERENCES ..............................................................................................................................................15

EXECUTIVE SUMMARY
The entrepreneurs are the one who set up their business for various reasons. They are the
ones who take up the high risk in order to start up a new business. The enterprise is a framework
to find out the business opportunities and take the benefit in a view to gain the profit. In order to
start a new business or to gain a profit the company launches the new product for which the
company used to form a business plan. The business plan is a framework which demonstrates the
company’s marketing objective, goals, operational points and financial planning. For this report
the chosen company is PepsiCo Company. They are launching the new product “EVOLVE” the
protein based drink. The PepsiCo company is founded by Caleb Bradham and the headquarter is
in New Bern, North Carolina, United States. For this innovative product they have to plan about
the budget, financial plan, operational working and marketing so they used to develop the
business plan. This report includes the role of entrepreneurship in the various types of business
enterprises, necessity for setting up the sustainable business model in various kinds of
environment and also the skills required by an entrepreneur in order to convert the business idea
into action plan. The effective business plan and the underlying business proposal with the
business plan presentation are also mentioned in this report(Shao, Hu, Cao and et. al, 2020).
MAIN BODY
The New Business Concept/Business Model
The PepsiCo company has launched the new product “EVOLVE” it is a nutrition based
drink which is ready to drink product. This drink is supplied in three flavours that is vanilla bean,
double chocolate and berry medley. The drink contains the vitamin C and zinc which helps in
improving the immune system.
The vision of the company is to deliver the customer, protect an environment as this
activity will help the company to furnish the good returns and also the company's sustainable
growth. The company wants to achieve the success and wants to leave a positive imprint.
The company's mission is to render the delicious, affordable and convenient food and
beverages in order to provide the healthy breakfast and evening treats. The PepsiCo company is

committed to invest for the people, company and the community where they operate their
business in order to enhance the company’s position for the long term sustainable growth.
In a view to fill the market gap, the company has produced the plant based protre9in
drink for the customers. This product helps to strong the immune system of an individuals. This
product is created by the company in order to provide something unique and different to the
customer which also enhance the energy for staying active. The SMART model for the company
helps to demonstrate the business objective which is discussed below:
SMART objectives
 Specific: The PepsiCo company wants to expand their business and to provide the
delicious and complementary beverages and foods to the consumer. Thus, the company
has launched the new product which helps the consumer to boost up their immune
system.
 Measurable: The company forecasts to obtain the company's objective by 2030.
 Achievable: The company can desire to have risen in profit by 30% due to this product
as for this the company has also established a new protein based plant(Le Dinh, Vu and
Ayayi, 2018).
 Realistic: This product consumes the vitamins and other healthy products which are
beneficial for the consumers and it is popular for the muscle milk brand.
 Timely: By the 2030 the company's product will have growth and also achieve maximum
profit by 30%. successfully the company can achieve the objective.
Business Model
The new product “evolve” which is launched by the PepsiCo company. This product is
used by any age of person as this is the energy drink which supports in improving the immune
system. The company is already leading in the market therefore their protein based healthy
product will also get success in the market. The product possesses the vegan protein shake,
products packaging is also an eco-friendly packaging and the green urban spaces. The