2PERCEPTUAL CHARTSTable of ContentsIntroduction................................................................................................................................2Literature Review.......................................................................................................................2Results........................................................................................................................................3Reference..................................................................................................................................10
3PERCEPTUAL CHARTSSegmentation of Airline Market in GCC RegionPerceptual Charts for the information counted in the following segment:IntroductionHigh PriceLow QualityEtihad AirwaysHigh QualityFlydubaiRAK Air Low PriceLiterature ReviewFull Service and low cost airlines in the gulf region High PriceEmiratesLow QualityEtihad AirwaysHigh QualityRAK AirwaysLow Price
4PERCEPTUAL CHARTSThe review of literature replicates the fact that GCC region delivers a large sized market forparticularly FSCs as well as LCCs. Prior studies reveal that Emirates now focuses onenhancement of their quality of service and associates with many other airlines in promotionprograms. However, Etihad Airways has on the other hand positioned the company as anaffordable airline. Furthermore, RAK Airways evidently concentrates on model of best costservice. Results Profile of business travellers utilizing low cost (LCC) and full service (FSC) airlinesGender of business travellers utilizinglow cost (LCC) and full service (FSC)airlinesLCCMale 91.7Female8.3LCCFSC0102030405060708090100Gender of business travellers utilizing low cost (LCC) and full service (FSC) arlines Male Female
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