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Performance Management of a Starbucks Store Manager

   

Added on  2019-10-30

17 Pages3338 Words151 Views
Running head: PERFORMANCE MANAGEMENTName of the Student:Name of the University:Author’s Note:
Performance Management of a Starbucks Store Manager_1
1PERFORMANCE MANAGEMENTExecutive SummaryThe report discusses the job analysis and job description of a store manager of Starbucks in apopular shopping mall in Sydney. The internal and external environment of the retail division ofStarbucks is studied before the job analysis process. Key dimensions are chosen from the jobanalysis to develop a performance appraisal form. The performance management process willhelp the company to achieve goals of its strategic unit –that is the retail division of StarbucksAustralia and will add value to the company. These factors are discussed in detail in the report.
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2PERFORMANCE MANAGEMENTContents1. INTRODUCTION.......................................................................................................................22. DISCUSSION..............................................................................................................................33. PERFORMANCE MANAGEMENT PROCESS....................................................................43.1 GRAPHIC RATING SCALE IS USED TO DEVELOP THE PERFORMANCEAPPRAISAL FORM....................................................................................................................63.2 THE PERFORMANCE APPRAISAL FORM USAGE DESCRIPTION.............................83.3 THE CONDUCTION OF PERFORMANCE APPRAISAL.................................................94.1 HOW THE PERFORMANCE APPRAISAL a) FITS WITH BUSINESS UNIT STRATEGY.......................................................................................................................................................104.2 HOW THE PERFORMANCE APPRAISAL ADDS b) VALUE TO THE ORGANIZATION.......................................................................................................................................................10CONCLUSION..............................................................................................................................11APPENDICES...............................................................................................................................125. REFERENCE LISTS.................................................................................................................15
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3PERFORMANCE MANAGEMENT1. INTRODUCTIONStarbucks is a leading global retail outlet of coffee and operates in more than 20,000locations worldwide. The company was founded in Washington and since its inception in theyear 1971, the global coffee chain has gained huge customer base and has been innovative inmanaging its operations worldwide. However in Australia, Starbucks has faced major difficultyin expanding. The company has very few stores in Australia. Starbucks faces stiff competitionfrom Coffee Club and Gloria Jeans café in Australia. Starbucks Australia has faced more than$100 million losses in the year 2002 because Australians do not prefer an American brand andhave demonstrated buyer loyalty to the local cafes. However, recently the global café chain isplanning for expansion in Australia and would open more stores in major cities including Sydneyand Melbourne (Anon 2017).The strategy of the retail business unit will be to open stores inshopping complexes and popular tourist locations. The strategy will be to target the touristsvisiting Australia who are already familiar with the popular brand. However, the company willtry to win a good customer base comprising of Australian population and will focus on CorporateSocial Responsibility in Australia. The role of a store manager will be of paramount importancein achieving the business objectives of the retail unit of Starbucks Australia (Salleh et al 2013).2. DISCUSSION The job of Store Manager of Starbucks Australia will be aligned with the expansionstrategy of the company. From the analysis of the internal and external environment of StarbucksAustralia, it is evident that the company has failed to establish its brand value among local
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