BSB51918 Diploma: Performance Plan for Apparel Brands Project

This performance plan outlines a strategic approach for Apparel Brands to adapt to market changes and ensure continued profitability. The plan focuses on three key actions: launching an e-commerce business, creating a user-friendly website, and gathering stakeholder feedback. Supporting strategies include thorough market analysis and employee training to enhance skills and knowledge. The plan details timelines, responsibilities, resources, and key performance indicators (KPIs) for each action. The first action involves a market survey to understand customer preferences. The second action focuses on designing an effective website. The third action involves collecting feedback from customers and suppliers. The plan emphasizes the importance of employee training and adapting to the competitive Australian apparel market. The document provides a comprehensive overview of the actions, strategies, and metrics required to support the Apparel Brands' strategic shift.

Running head: PERFORMANCE PLAN
Management
Name of the student
Name of the university
Author Note:

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PERFORMANCE PLAN
Performance plan:
Action 1 Action 2 Action 3
Description Starting the e-
commerce business and
understanding and
collection of all the
related information and
data
Easy and friendly search
engine and webpage can
be the key to business
success
Collection of
feedback to
determine the
success of the
planning
Dependencies Survey dependency
(Survey of the market)
Web page design plan
by the web page
designer professional
The management of
the business
especially the board
of directors has to
answer this particular
process
Timeline A schedule period of 3
months
Schedule period of 25-
30 days
At least within 1 and
a half months from
the opening of the
new e-commerce site
Responsibility Project Manager is the
responsible person
Responsibility lies with
the group members
Project Manager is
responsible for
feedback collection
and analysis

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PERFORMANCE PLAN
Resources Market survey is used
to collect data so
market is the resource
PC’s, Networking,
electricity, finance and
back up of the process
Resources include
the market survey
process where the
management has to
collect the resources
or the information
from the market
Review dates 15 days after the start of
the preliminary work
After at least 7 days
from the preliminary
start of the tasks
Minimum 220 days
to 25 days from the
start of the survey
after the start of the
new e-commerce
venture
Measurement:
KPI; Outcome
Evaluation of the result
from the data obtained
by the conduction of the
market survey
Measurement of the
feasibility of use with
the customers
Based on the reaction
of the customers on
the service provided
The performance plan shown above consists of the following actions:
Summary of the action plan:
The first action which the performance plan consists of launching the ecommerce
business by the company, Apparel Brands. The company prior to launching its ecommerce

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PERFORMANCE PLAN
business arm, should at first conduct a thorough market analysis of the Australian apparel
market. It should conduct market surveys to identify changes in the preferences of the customers
which would eventually lead to changes in specifications of the orders received for delivery of
apparel units. The second action which the performance plan takes into account would be
marketing the apparel products on an official website which would provide customers with
accurate and complete product information yet be easy to use. The third action consists of
feedback from different groups of stakeholders like customers and suppliers to determine the
level of success of launch of the ecommerce business.
Supporting strategies:
The following are the strategies which Apparel Brand should consider in order to support
the performance plan described above:
Market analysis:
The company should conduct a thorough market analysis of the apparel market of
Australia. This is because the apparel market in the country already extremely competitive with
leading MNCs like M&S enjoying strong presence both in the brick and mortar space and the
ecommerce space. Thus, Apparel Brand should consider the strategies adopted by these
competitors to form its own strategies as a part of its performance plan.
Training to employees:
Apparel Brand should train its employees to enhance their skills and knowledge. Davis
(2019) mention that employees with their skills and knowledge sets attribute companies with the
competitive advantage in the market. Highly skilled employees are in better positions to
implement strategies made by the management more efficiently and accurately, thus boosting the

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PERFORMANCE PLAN
performance of the business organisations concerned in the market. Thus, in the light of this
discussion, one can point that Apparel Brand should provide training to its employees at least
annually to enhance their performance levels. This would strengthen the performance of the firm
owing to high performance of the employees.