Personal Analysis and Career Action Plan for Marketing Manager

This report provides an overview of personal analysis, career action plan, CV, LinkedIn profile, and job advertisement for a marketing manager. It includes a SWOT analysis, SMART career action plan, and a job advertisement.

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Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Personal analysis.........................................................................................................................3
Career action plan (SMART)......................................................................................................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................9
Appendix........................................................................................................................................10
CV.............................................................................................................................................10
LinkedIn....................................................................................................................................10
Job advertisement......................................................................................................................11

Introduction
Self-analysis refers to an ability in which an individual develops better potential to
perform a given or allotted task work. In the present report overview of my personal analysis,
career action plan, CV, LinkedIn profile and job advertisement is being presented. Moreover,
current report is reflection over researches performed in CW1 in which expertise over my
marketing skills is being highlighted. The following report consist of developing reflective report
over operational working of respective retail organisation in which furthermore several
deviations regarding effective operational working of the firm is also being highlighted (Gretter,
2018).
Main Body
Personal analysis
The term personal analysis refers to self-evaluation of personal skill sets as well as
abilities for performing a specified given task. An individual by taking into consideration
strengths and weaknesses being derived from personal analysis can develop better standards over
working for a specific task or goal. A person can convert strengths to potential opportunity and
through identification of weaknesses can lower the amount of damage which could be caused
due to upcoming threats. In my context, I use personal analysis which provides me with specified
strengths and weaknesses over performing an activity which relates to my personal interested
area of working i.e. Marketing. The given model provides me with great help in regards to
performing various actions or activities in the most effective manner as possible. For the purpose
being considerations for use of SWOT analysis is being taken into account. My SWOT analysis
is presented below based on current working situation (House, Spencer and Pfund, 2018);
Strengths Communication: One of my foremost
strength is of effective communication.
This skill forms my greatest strength as
it helps me in carrying respective task
allotted to me with my best efforts
through transmission of my thoughts
and ideas in an effective manner.
Weaknesses
 Team-work: I lack in operating a given
unit as a team. Due to this shortcoming
I am unable to perform an allotted team
task with most efficiency. This
sometimes lead to wastage of resources
and also can be potential cause of
dispute or conflicts in a given

 Decision-making: This respective
strength of mine forms basis of
providing with better growth
opportunity to me. As in this skill
decisions in regard with several
functional areas to perform a given task
is being made keeping in mind the best
possible direction of working
(Kremzer, 2021).
organisational firm.
 Time-Management: Sometimes when I
am given with a project which have
close deadline I am unable to meet the
desired deadline of the project. This
could be due to lack of time
management skill which limits my
strengths to provide me with future
opportunities.
Opportunities Digitalisation: With growing demand
of digital technologies in various
companies for accomplishment of
desired goals and objectives of the
corporate firm. Rise of digitalisation is
overseen as the trademark for providing
opportunity in current business world. Rise of innovative world: With rise in
innovative world I have a greater
opportunity as being creative in
performing various task allotted to me.
Threats
 Complexities: Due to high complexities
in given business market it results in
causing high threats to several
strategies or plan being adopted for
completion of a required task or goal.
With this I bear a fear in which loss of
efforts and wastage of resources can be
promoted contrasting to effect of
complexities in given working
environment.
 Competition: With presence of
competition in given business
environment creates a threat towards
failure to attain desired standard or
respective goal in the given
marketplace. This threat can further
lead to causing less efficiency for
performing respective task assigned
(Merzon, Galimullina and Ljubimova,
2019).

From the evaluation of above presented SWOT analysis table which shows my key
strengths with related opportunities as well as weaknesses with their relation to potential threats.
The above presented elements in the analysis focuses on various strengths with an aim to covert
it into possible opportunities and working on respective weaknesses to reduce related threats.
Contrasting to several segments being presented in previous project in which interested
profession was chosen as marketing manager. Through conducting respective analysis I
developed better abilities with effective skill set to perform various marketing task through
analysing my personal strengths. On the other hand, several threats being potentially arose from
various weaknesses can be overcome through use of respective analytical tool (Pinner, 2018).
Career action plan (SMART)
Target Resources/
strategy
Long term/short
term action
Personal
development
Time scale
Improving team
working skills
Distribution of
task through
enabling effective
communication
skill. As I possess
good
communication
skill this can be
converted for
developing my
team working
skill. The strategy
of effectively
communicating
team goals with
clear vision
towards
attainment of
Collaboration
with my
colleagues and
participating in
group project
could potentially
improve my team
working skills.
This would help
me to develop
better personal as
in the process
being arranging
an effective team
working towards
one common
objective of an
organisation.
2 months- 4
months

such goals can be
used for
developing such
skills.
Enhancing time
management
skills
Developing
effective
standards of
working by
dividing work
into small parts or
activity with time
allotted might
prove to be an
effective
technique or
strategy to
develop effective
time management
skills (Poncy and
et. al., 2018).
Participating in
individual
projects can
provide me
understandings of
completion of a
provided task in
provided period
of time (Qing-li,
Torres and Shi-Ji,
2019).
Through
attainment of skill
which relates to
time management
can develop better
potential with
regards to
completion of
allotted task to
me within the
given period of
time. This will
also enhance my
personality and
could earn a good
reputation in
respective
organisation
being operating
any particular
project or task.
3 months- 5
months
Increasing
interested
industry
knowledge
The strategy
which is to be
adopted for
increasing
interested
Taking marketing
course would be
my preferred
course of action
to achieve the
I can develop my
better career as a
marketing
manager in
company of my
4 months- 6
months

industry
knowledge relates
to effective
learning
techniques.
Furthermore, for
the given strategy
various learning
approaches and
related techniques
could be taken
into
consideration.
This would allow
me to covert my
personal
attributes as well
as skill set in right
direction of
working and will
certainly provides
me effective path
towards
attainment of
desired
organisational
goals with
considerations of
personal goals
and objectives as
well (Penman
desired target.
Reading related
articles, journals
and magazines
would provide me
good knowledge
about my field of
interest and
would enable me
to develop good
impression over
my seniors and
managers of the
organisation I am
working.
desired choice
(Weller, 2019).

and et. al., 2018).
Conclusion
From the analysis of various facts and information presented in the above project report it
can be concluded that, self-analysis plays an important role in shaping efforts of an individual
towards correct direction for achievement of desired goals and objectives. I feel glad that I have
completed all the requirements of assessment tasks in which I could develop my skills and
regulate or utilise them in the best way possible for creating good value out of resources
invested. Moreover, by using derivatives of career action plan I was able to perform effectively
and accomplish my desired goals. Through preparing career action plan my several action goals
in which various weaknesses of mine was also being taken into consideration are being moulded
to the best form of working.

References
Books and Journals
Gretter, S., 2018. Can We Support Preservice Teachers' Intention to Teach Media & Information
Literacy? Reflective Exercises with the Theory of Planned Behavior. Journal of
Technology and Teacher Education, 26(4), pp.553-586.
House, S.C., Spencer, K.C. and Pfund, C., 2018. Understanding how diversity training impacts
faculty mentors’ awareness and behavior. International Journal of Mentoring and
Coaching in Education.
Kremzer, V., 2021. Academic reflective writing or anecdotal storytelling: a study on pre-service
EFL teaching portfolios. European Journal of Teacher Education, pp.1-25.
Merzon, E., Galimullina, E. and Ljubimova, E., 2019. A smart trajectory model for teacher
training. In Cases on Smart Learning Environments (pp. 164-187). IGI Global.
Penman, J., Martinez, L., Papoulis, D. and Cronin, K., 2018. Voices from the field: Regional
nurses speak about motivations, careers and how to entice others to pursue mental health
nursing. International journal of nursing education scholarship, 15(1).
Pinner, R.S., 2018. Re-learning from experience: Using autoethnography for teacher
development. Educational Action Research, 26(1), pp.91-105.
Poncy, G., Kim, M., Ramos, K. and Lopez, F.G., 2018. Career planning confidence among
facebook users: Contributions of adult attachment security and authenticity. Journal of
Career Assessment, 26(4), pp.599-615.
Qing-li, H., Torres, M.N. and Shi-Ji, F., 2019. Collaborative action research for preparing
teachers as reflective practitioners. Systemic Practice and Action Research, 32(4),
pp.411-427.
Weller, J., 2019. Critical reflection through personal pronoun analysis (critical analysis) to
identify and individualise teacher professional development. Teacher
Development, 23(1), pp.139-154.

Appendix
CV
Objective
To use my strengths with passion as an experienced web content marketer to create sense of
customer loyalty, boost sales as well as support mission of the respective company.
Profile
Marketing: Promoting marketing activities of given company through use of digital marketing
techniques. This would ensure creating of better marketing activities in the corporate firm. Use
of resources in the business firm can be ensured for its effective usage when engaged in
promoting digital marketing techniques in a respective organisational firm.
Experience
Marketing Intern: I have served as the marketing intern while in my university days. Therefore,
I have good experience to serve in the respective field and also I am used to several marketing
technical software. This would provide me with greater strength to serve for the post.
Business consultant: I have worked in xyz company in which I provided consultancy or
guidance services to various other business organisation for creating good value out of business
related efforts being produced in open marketplace. My job was to create good value out of
resources including monetary and human resource through investing such resources towards the
correct direction of working.
Education
2010-2012: M.S. Marketing University
2006-2008: B.S. Digital Marketing University
Technical
Digital Marketing course: In current times use of digital technologies have increased. An
organisation using digital marketing techniques gains benefit of competition in its operational
market. I have done this course and can help an organisation to pursue their goals with
application of digital marketing techniques can boost up productivity of the given corporate.
IT skills: Using information technology in today's world have become a necessity. By using
such techniques a corporate business can ensure better proceedings of operational work through
minimising human efforts thus reducing probabilities of error.

LinkedIn
Job advertisement
We're HIRING !!
Marketing (Full-Time)
We are providing an opportunity for individuals to join us and become part of the corporate
family. We have vacancies for full-time marketing manager in our organisation.
A total of 46 hours a week and addition with various benefits. Training and equipments are
provided. Deadline for application is 10th February, 2020.
Pay and Benefits
-London Living Wage
-26 Days Annual Leave
-Benevolent Pension Scheme
Contact us today
If you are interested in our organisation or have any friend or
relative who is interested please either:
send you CV to 587 Muffin Lane, W45 WXC
or email it to [e-mail]