Reasons for Practicing Corporate Social Responsibility

This presentation explores the reasons why businesses should practice corporate social responsibility (CSR) and the challenges they face in the competitive business environment. It discusses the benefits of CSR, such as enhanced access to markets and improved brand image, and highlights the importance of stakeholder engagement and employee awareness. The presentation concludes by emphasizing the positive impact of CSR on profitability and productivity.

PERSONAL AND PROFESSIONAL
DEVELOPMENT

Table of Contents
 INTRODUCTION
 Reason behind why businesses practices CSR
 Challenges while practice corporate social responsibility within current competitive business
environment
 CONCLUSION
 REFERENCES

INTRODUCTION
 Corporate social responsibility is known as CSR, it is a set of business values that can be defined
as voluntary activities that go beyond those prescribed by law.
 The current Presentation is based on CSR practices, it justified why businesses should practice
corporate social responsibility, with some business examples.
 Furthermore, this assignment evaluate challenges while doing above thing within current
competitive business environment.

Reason behind why businesses practices CSR
What is CSR-
 Corporate social responsibility is the management concept whereby
firms incorporate environmental and social concerns in their business
operations and connections with stakeholders (Banerjee, 2014).
 It is generally understood as being way through which organizations
achieve a balance of social imperatives and other as well.
 Corporate social responsibility bring different of competitive benefits
such as enhanced access to markets and capitals.

Benefits of CSR-
 By embracing social accountability policies firm goes long way towards retaining and attracting consumers,
which is important to business long term success.
 There are range of benefits for workers when businesses practices CSR.
 By promoting thins like volunteering, and encouraging staff for professional as well as personal growth,
organizations can create productive and positive work environment around workplace to work (Grayson and
Hodges, 2017).

CONTI..
 Organizations should practice corporate social responsibility because it helps to
improve market image positively.
 This is very important as customers assess companies public image when deciding
whether to purchase from it.
 Workers volunteering an hour as week at a charity, it shows that they are brand
committed to helping other people, it considered as CSR practice.

History of CSR
• Corporate social responsibility began to take hold in U.S.
• It was officially coined by American in 1953.
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Why business should practice CSR
 In order to enhance efficient human resource base organizations must practice corporate social responsibility.
 Furthermore, by practising CSR, businesses will gain competitive advantages and bolster their brand image in market.
 Firms should practice CSR because it is important for them as it help to sustain for longer in marketplace.

CONTI..
 Cost saving is one of the benefits companies gain while practice CSR, many simple modification
in favour of sustainability.
 Example, using less paper packaging instead of plastic will help to decrease production costs.
 Organizations should practice CSR because it helps to gain competitive benefits and an advantage
over competitors.

CONT..
 In order to improve the economic status and living standards of poor people, companies should
practice CSR as they can donate cloths.
 By giving clothes to charity, businesses shows their concern towards people and build their
positive image in market.
 Charity and donation is included in CSR practice that is beneficial in term of sustainable business.

Challenges while practice corporate social responsibility within
current competitive business environment
Lack of stakeholders engagement-
 Adopting and following corporate social responsibility is one of the most essential key aspects of
success.
 But due to lack of stakeholders engagement, it is impossible do so, that affect brand image in
market and decrease consumer base.
 Without engagement of stakeholders such as workers, suppliers and other, businesses cannot be
able to practice and plan CSR programs.

CONT..
Lack of awareness among staff-
 There are different types of challenges occur when business try to practice corporate social
responsibility.
 When employees does not have any information about CSR and its importance for companies, they
consider it less essential.
 Lack of awareness among existing workers put negative impact on CSR practice and plan of
business.

CONCLUSION
 From above analysis, it has been concluded that large, small and all the types of organizations
practices at their business level which is beneficial in term of profitability and productivity.
 By motivating and through training session, companies increase the number of employee
participation within CSR practices and other activities related with it.

REFERENCES
 Banerjee, S.B., 2014. A critical perspective on corporate social responsibility. Critical perspectives
on international business.
 Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make corporate
social responsibility work for your business. Routledge.
 McWilliams, A., 2015. Corporate social responsibility. Wiley encyclopedia of management. pp.1-4.
 Quarshie, A.M., Salmi, A. and Leuschner, R., 2016. Sustainability and corporate social
responsibility in supply chains: The state of research in supply chain management and business
ethics journals. Journal of Purchasing and Supply Management. 22(2). pp.82-97.

CONT..
 Schaltegger, S. and Burritt, R., 2018. Business cases and corporate engagement with sustainability:
Differentiating ethical motivations. Journal of Business Ethics. 147(2). pp.241-259.
 Slack, R.E., Corlett, S. and Morris, R., 2015. Exploring employee engagement with (corporate)
social responsibility: A social exchange perspective on organisational participation. Journal of
Business Ethics. 127(3). pp.537-548.