Corporate Social Responsibility

This presentation discusses the importance of corporate social responsibility (CSR) for companies and the challenges they face in implementing CSR activities. It explores how CSR can improve brand recognition, give companies a competitive advantage, increase market share value, and engage employees. The presentation also highlights the challenges of lack of vision, participation of social groups, transparency, effective communication, and education in employees. It concludes by emphasizing the need for effective strategic planning to achieve CSR objectives.

CORPORATE SOCIAL
RESPONSIBILITY

INTRODUCTION
 Corporate social responsibility is a concept of
management to communicate with society and
support environmental worry.
 This Presentation discusses different impacts
of corporate social responsibilities to which
helps to achieve organizational objectives
effectively.
 Presentation also explains the importance of
Corporate social responsibility on business to
increase their potential in performing
activities and achieving objectives effectively.

Importance for companies
 Improved brand recognition- CSR policies positively
impacts company performance in business world and
enhances brand recognition globally by strong
performance levels in delivering their duties towards
environmental factors. Customers have preference for
products and services where company lays importance
towards building eco-friendly devices.
 Advantage over competitors- CSR policies enable
companies to gain competitive advantage among
other competitors in business world where climate
issues are high concern areas.

CONTINUE
 Greater market share value- CSR policies enable companies to construct strong brand image for
itself due to which financial reports of company enable shareholders and investors to invest in
company.
 Increased employee engagement- CSR policies implementation encourages employees to
contribute their ideas and skills in bringing change towards working structure. Companies can
enhance employee’s skills in developing environmental friendlily products and services by
conducting seminars and campaigns.
 Global recognition through environmental friendly Practises-Corporate Social Responsibility has
emerged as one of the most important business practise for companies to develop in highly
competitive business world where it is highly important to attain success with long term growth.

Challenges of Corporate Social Responsibility
Corporate social responsibility is very important to improve efficiency of society by
contributing in different ways. However, businesses also faces many issues and challenges in
implementing successful corporate social responsibility activity and it can also impact the
reputation or goodwill of company.
 Lack of Vision: Many business organization are efficient in adopting CSR but it is not
enough as it should also portray company's vision in doing it. Vision helps to motivate
society to understand the motive of company and which increases the value of company.
 Lack of Participation of Social groups: Social groups are also against the objectives of
the company as it is impacting their lives. This also creates a negative impact tin the
success of CSR of company.

CONTINUE
Lack of Transparency: Transparency increases trust and it is very important for companies
to reveal their financial transparency which helps to attract more customers and investors
to company.
Lack of Effective Communication: Communication is also a major challenge which is
faced by companies as they are not able to communicate and deliver proper message to
society about their CSR due to language barriers and lack of information. This impact sales
and growth of company and also impact the success of CSR of business.
Lack of Education in employees: Efficiency of employees in organization is very essential
as it helps to provide better innovative e ideas and techniques to motivate society about
CSR.

CONCLUSION
 This report concludes that CSR has many benefits and
challenges and it is very essential for businesses to develop
effective strategic plan by understand all the market factors.
 Companies also has implemented different strategies which
helped integrate with customers and increase their brand
value effectively.
 CSR helped business organization to achieve their
objectives by attracting more investors and satisfying all
stakeholder effectively.

REFERENCES
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Kumar, R., 2020. The Five Strategic Building Blocks of Mandated Corporate Social
Responsibility (CSR). In Mandated Corporate Social Responsibility (pp. 25-43). Springer,
Cham.
Preuss, L., 2020. Tracing the Global Diffusion of Corporate Social Responsibility: The
Example of Business in the Community’s CSR Framework. In Non-market Strategies in
International Business (pp. 131-149). Palgrave Macmillan, Cham.
Zeisel, S., 2020. Is sustainability a moving target? A methodology for measuring CSR
dynamics. Corporate Social Responsibility and Environmental Management. 27(1).pp.283-
296.