Personal Development Plan for a Marketing Manager
Added on 2019-12-03
17 Pages5656 Words234 Views
FinanceProfessional DevelopmentMarketing
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UNIT 13PERSONAL AND PROFESSIONAL DEVELOPMENT [1]
IntroductionPersonal and professional development is considered as the most important element of individual learning inwhich an individual learns new things with the help of external training along with personal experiences. Allthese factors have significant impact on personal and professional development of individuals. The presentstudy determines several aspects of personal and professional development which also includes assessmentof present skills and knowledge of an individual related to marketing field (Cunningham, 2010). This essayalso determines various strategies and approaches through which an individual can improve effectiveness ofdifferent personal traits or characteristic for attainment of different career objectives. It also identifies andexplores personal approaches that would assist an individual in improving skills and knowledge as per thecurrent standards in a particular industry. Task 1: Understand how self-managed learning can improve lifelong development1.1 Evaluate approaches to self-managed learningSelf-managed learning is process in which an individual considers different tools and tactics to enhancepersonal skills and knowledge to attain career goals. As a student of marketing, I would like to become aMarketing Manager in a reputable retail organisation such as Tesco, Wal-Mart etc. In this regard, I have tolearn several different concepts of marketing and need to acquire different skills to accomplish professionalgoals. As a Marketing Manager, I have to gain knowledge of latest trends and tactics of marketing such associal media, creative marketing etc. (Barrett, Todahl and Christensen, 2011).On the basis of these objectives, I need to improve my communication, technical skills, presentation skillsetc. as per the requirement of the role of Marketing Manager in the retail sector of the economy. Therefore,it can be stated that I have to consider different approaches and strategies in developing new skills andacquire professional knowledge as per the requirement of job position of marketing so that I can confidentlymanage activities in my post as a Marketing Manager in the retail organisation. In developing different skillsalong with professional expertise, I have to consider different learning tools as per the requirements of mypersonal and professional development, in order to adapt to the nature and pace of change in my role in adynamic environment. In this regard, Kolb's learning cycle (1984) has been considered as an importantapproach which works on two levels and four stages cycle associated with self-managed learning.2
According to this approach, I can examine my behaviour and ability in different situations for handlingcrucial tasks. This process plays important role in assessing my strengths and weaknesses as per the currentmarket conditions. (McLeod, 2013). It highlights four elements such as concrete experience, reflective observation, abstract conceptualizationand last active experimentation. The first stage of this approach is concrete experience in which anindividual develops experience from new situations that have been encountered by different factors in thesocial environment such as education, employment, etc. With reference to this stage, I can enhance mylearning by applying different skills and knowledge as per the requirements in a given situation. In the second stage of reflective observation, an individual interprets the situation as per the current personaland professional skills as well as analysing several facts and elements. This stage enhances my knowledgeand understanding of a particular experience that would assist me in making further decisions as per the jobroles and responsibilities. In the third stage, a learner carries out abstract conceptualization in which an individual determines new ideaand conclusion from a particular situation and experience. By considering the elements of this stage, Idevelop diverse plans and new ideas in order to resolve the job issues associated with my performance alongwith handling of difficult situations. [3]
The last stage of this theory is active experimentation in which a learner implements new learning in day today personal and professional task to attain career goals and objectives. As per the principles of this stage, Ican improve my personal traits by applying innovative ideas in different tasks and activities that would havedirect impact on my personal and professional advancement. In a similar way, reflexive modernization theory mainly deals with different changes influenced by therealisation of modernity's ideals such as change in education level and lifestyle of society which are creatinghuge impact on the process of self-managed learning (Rose, 2008). With reference to both theories, I canlearn new things associated with marketing in retail organisation, through different situations andimplementation of several ideas which have been adopted to resolve personal and professional issues.Therefore, self-managed learning is termed as the most effective tool to improve overall efficiency andskills. Table 1:Self-managed learningPersonal GoalsDate of completion orachievementSelf-ReflectionLeadership SkillsI will improve my leadershipskills within next 6 months. Byparticipating in various teambuilding event and carrying outdetail evaluation of differentleadership approaches, I will beable to improve my leadershipskills. I implemented new and creative approaches toestablish good relationship with my colleaguesin order to assess their support in achievingdifferent objectives. Technology SkillsI will advance my knowledge onthe latest computer technologyin the next 4 months.I am taking practical coaching from a leadingtraining institution to enhance my understandingof latest computer technologies. Problem SolvingIt will be improved by the next 3months.I am carrying out detail assessment of differentcase studies to improve my ability to resolvedifferent issues. Presentation SkillsThese skills will be enhanced inthe next 4 months.I am studying new tactics of presentation withthe help of internet along with analyzingpresentation skills of top managers. 1.2 Proposing the ways in which lifelong learning in personal and professional context could be encouragedThere are several techniques available which can be used in lifelong learning for personal and professionaldevelopment. In this process, learning through coaching centres and educational institutions has been foundas the most common and effective medium in improving my technical education such as accounting,management process and various approaches of marketing (Wilde-Larsson and Larsson, 2012). This process4
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