This presentation explores the significance of Corporate Social Responsibility (CSR) practices for organizations. It discusses the reasons behind incorporating CSR practices, such as attracting and retaining customers, engaging employees, saving costs, and driving long-term growth and sustainability. The presentation also highlights the challenges of implementing CSR activities, including lack of community participation, issues of transparency, narrow perception towards CSR initiatives, and lack of consensus on implementation. Overall, it emphasizes the importance of CSR in building a distinctive brand image and gaining competitive advantage in the marketplace.