Personal and Professional Development

This presentation explores the concept of Corporate Social Responsibility (CSR) and its role in business. It discusses the challenges faced in implementing CSR and emphasizes the importance of personal and professional development. The presentation also highlights the benefits of CSR, such as creating a brand image, improving productivity and quality, and increasing customer interest.

PERSONAL AND PROFESSIONAL
DEVELOPMENT

TABLE OF CONTENTS
• Introduction
• Concept of CSR
• Role of CSR in business
• Challenges to CSR
• Conclusion
• References

INTRODUCTION
Corporate social responsibility is an important concept which is being used
by the organisation for making them socially accountable. With this the
organizations aims to reduce the impact of their business operations.
Various skills helps the individual in meeting up with various challenges
and goals as it is associated with various development needs of the
individual and groups.

CONCEPT OF CSR
CSR is an emerging strategy in
business practices which affects
the society and provide
sustainability to the business.
CSR leads to the development of
business so that quality can be
improved of overall working.

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Creation of brand image and value: CSR generates a target
position in the minds of customers which helps the
organisation to use CSR as a tool to enhance the value of
their intangible assets i.e. goodwill. CSR practices must be
adopted by business as a regular practice so that it can
bridges the gap between customers and organisation in such a
way that those activities can impact customer to stay adhere
to that brand in future which can add more value to the firm.

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Greater productivity and quality: CSR includes research and
development of a product or service so that improvements
can be introduced to products/services to make them
beneficial for society. CSR practices are adopted to provide
best to the society, for this continual improvements are
introduced. This will enhance the productivity and
profitability as organisation can pay more to the society by
earning more profits.

CHALLENGES TO CSR
For meeting up with the level of
competition it is important for the
organisations to consider CSR policies
within the organisation as this facilitates
them in satisfying their stakeholders. Key
challenges which is being is faced while
implementing the CSR can be:

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Investors pressure: Also the investors of the companies consider
the ethical conduct of the businesses.
Need for ethical conduct: To ensure the relations with the suppliers
the business affairs need to be made ethical as with this the
suppliers and the organisation both can be made ethical for their
conduct.

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Issue of transparency: For gaining the competitive advantage,
such policies need to be disclosed by the organisation which
increase the need of investing more on these policies.
Lack of CSR guidelines: Due to lack of such guidelines there is no
effective policies that are to be followed by the organisation and
due to this the organisation do not have any statutory framework.

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Increases cost for the organisation: While implementing CSR various issues need to be
considered as due to this the profits which would have been allocated to the shareholders
are distributed for the welfare of the society and due to this it affects the interest of the
shareholders.
Increases requirement of monitoring: In addition to this, if the organisation has agreed
with any other organisation that can contribute to the society on their behalf, then this
increases the requirement of monitoring the activities of such organisation.

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Increasing customer interest: Various other challenges includes the increasing
customer interest in the ethical conduct of the companies and this has impact on
their purchasing decisions. It can be analysed from various research that the
customers punishes the companies by analysing their activities regrading their
social performance.

CONCLUSION
It is concluded from the above presentation that for the
individual it is important to procure various skills that can help
them in developing their personality. With this an individual can
individual can gather a detailed understanding of the concept of
Corporate social responsibility.

REFERENCES
 Marlowe, J. M. and et. al, 2015. The integration of personal and professional
selves: Developing students' critical awareness in social work practice. Social
Work Education.34(1). pp.60-73.
 Moyo, M. and et. al 2016. Healthcare practitioners’ personal and professional
values. Advances in Health Sciences Education.21(2). pp.257-286.

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