This article discusses the importance of personal conduct of athletes in the National Football League (NFL) for the image of the professional sports team and also for the sport’s governing body. It highlights the case of Ezekiel Elliott, a running back player for the Dallas Cowboys who was suspended for six games without pay for violating the league’s personal conduct policy. The article also discusses the NFL’s communication to Elliott and the harsher rules introduced for players and league employees implicated in domestic abuse cases.