This report focuses on personal and management skills, analysing different leadership and managerial skills using appropriate models. It also includes a personal development plan and transferable skills using relevant theories. The report uses the example of ASDA, a multinational retail supermarket chain, to explain how supportive communication and motivation are used in the workplace. The report also explains how the Maslow theory is used to understand motivation. The report concludes with a discussion on team effectiveness and conflict management.