Reflective Journal on Personal Online Branding

Reflective Journal

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part A...............................................................................................................................................1
Reflection on personal Online branding ....................................................................................1
Part B...............................................................................................................................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Online branding is defined as the practice of using World Wide web and Social Media
channels for promoting and positioning personal brand or professional company (Deckers and
Lacy, 2017). This is reflective report which looks at personal online brand and described key
ideas, thoughts and feelings related to the personal online brand. In addition to this preferred
changes which need to be made in personal online branding are also included in the first part of
the report. In the second part of the report an action plan is developed in order to further build
personal online brand.
MAIN BODY
Part A
Reflection on personal Online branding
I have built my personal online branding by using various social media channels such as
LinkedIn, Instagram and Facebook. I believe that developing an attractive online branding
essential for gaining the attention of employers and making further career progress. In the current
digital age employers also use online branding of an individual as a consideration in evaluating
their suitability for the company. I have developed my online branding to depict my
professionalism and hard-working nature. I have created a LinkedIn account which has all the
updated information regarding my credentials. This has helped me effectively interact with
formal recruiters. I also use LinkedIn to put forward my views on current events and various
advancements in my profession so that the employers gain a perception that I have high
commercial acumen. In addition to this my social media presence is also curated to reflect my
professional aspirations and dedication to work and supporting my family. According to me this
type of online branding will work in my favour as most employers seek to recruit a hard-working
and stable employee in their organization. Employers use social media platform to connect with
potential employees (Finneman Thomas and Jenkins, 2019). I believe that one of the main areas
in my online branding which requires immediate improvement is related to my social media
content presence in various pages related to professional field. I am not highly active on social
media circles related to my profession outside of LinkedIn which can showcase that I am not
interested in improving my knowledge about my profession. In addition to this another feature of
my online branding which can help me succeed in my professional career is the lack of creative
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