Personal and Professional Development

This presentation discusses the importance of personal and professional development in shaping the future of individuals and organizations. It also covers ST Smart Phone Company's market selection and strategy for launching their product. The company faced two main issues in the new market - marketing and financial investment. However, with the implementation of product differentiation and pricing strategies, the company was able to establish itself as a leading brand in the selected country's new market.

PERSONAL AND
PROFESSIONAL
DEVELOPMENT

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 STRATEGY FOR NEW PRODUCT
 ST SMART PHONE COMPANY'S MARKET SELECTION TO
LAUNCH THEIR PRODUCT
 TWO MAIN ISSUES FACED BY ST SMART PHONE COMPANY
 CONCLUSION
 REFERENCES

INTRODUCTION
 Personal and professional
development allows person and
organization to involve in the process of
challenging and learning, it allows them
to accomplish their future goals.
 These skills help individual and
organization to shape their future in a
effective manner.

STRATEGY FOR NEW PRODUCT
 Cost leadership strategy is the key
beneficial strategy which organization can
start with to launch their product in the
market.
 By using this strategy company can limited
their investment, or they involve the
cheapest manufacturer for their product, so
they can utilize their asset on different
project.

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 CEO of ST mobile company wants their
employees to involve product differentiation
strategy in the development of their new
product so that customers can easily
differentiate their product from other
company's product.
 Yes the decision taken by CEO is good as it
includes the strategy which can reduce the cost
price.

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It can be easily affordable to customers as customer
only look into those products and services which
are affordable and cheapest for them.
 CEO further told their company to increase the
quality of their product and make it affordable
and easily available to the customer, also
describes to make easy interface of their mobile
product so that customer can easily use it but its
algorithm should be complex so that its
competitive companies can't crack their code.

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 CEO's message motivates the employees to work
on their new project, with the guidance of their
CEO they will be able to make product which
includes product differentiation strategy so that
customer can easily distinguish their product from
other company.
 therefore, it is necessary for the company to made
their product unique and on affordable cost for
the customer from their rivalry company in the
field of their market.

 ST company's main product is
smartphone for that purpose they have
collaborated with many international
software brand to increase the values in
their product.
 As the nature of smartphone market is
always dynamic everyday new product
has been introduced to develop the
image of their brand.
ST SMART PHONE COMPANY'S
MARKET SELECTION TO LAUNCH
THEIR PRODUCT

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 ST company needs to introduce their product
in new market so that it will cover wide
range of new customers.
 Company is running successfully from the
past nine years they have gain experience in
dealing with international smartphone
market.
 Thus the company is more adequate in their
working environment.

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 The new market always carries challenges and
competition for the new company.
 ST company decided to start their business in
international market to increase their brand value
in the new market they have made a complete
analysis report on their chosen country's market
environment.
 Company has decided to enter into India's smart
phone market. For this purpose they have made
complete report on India's smart phone market.

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 Company target this country because the
number of users are maximum in this country
which can be beneficial for company's
growth.
 ST company wants to innovate their product
by adding new technologies in their product
so that it can easily attract customers across
the world.

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 For the growth of their brand St
company decided to enter into the
international smart phone market
for that they have chosen an India
country to expand their brand
value.
 Before entering into new market
company has analysed all market
environment of new country so
that it will be easy for them to deal
in new market.
 Company included new
technologies in their strategy for
the development of their product.

 Every company has to face
issues regarding their growth,
revenues.
 Every company required new
invention and innovation in their
product to remain successful in their
market field.
TWO MAIN ISSUES FACED BY ST
SMART PHONE COMPANY

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 After successfully entering into new
country's market ST company is facing
issues in their marketing process or in their
financial statement of the company.
 Company was running good in their starting
year of marketing but suddenly losing their
financial growth as customers does not feel
connected towards their product. The two
main issues company are dealing.

Marketing issue:
 Marketing always plays a crucial role for
the promotion of product and services of
any company.
 Marketing involves various channels
through which companies can promote
their product it involves analysation of
customer's buying behaviour.
 ST smart phone company after successfully
entering into the Indian market now facing
issues regarding their marketing policy.

 Financial investment issue:
 Financial statement of
the company describes the
company's complete financial
image.
 It shows the net profit earn by
the company in their marketing.
This net profit is the final asset
that is save after paying all
expenses.
 As ST smart phone company is
new in international market
they are dealing with many
challenges because they are
entering in new market
environment.

CONCLUSION
 From the above assignment it is concluded that
personal and professional development skills played
an important role in individual's life.
 With the help of these skills ST company is able to
deliver their product in new market.
 From the message of their CEO company has
implemented their new product with product
differentiation and pricing strategy so that new
country's customer could easily differentiate their
product from other company's product.

Continue..
 Company has deal with many issues caused in
new market.
 Product differentiation and pricing strategies
helped company to develop affordable product
for their new customer.
 Thus, company is abled to establish themselves
as a leading brand in their selected country's new
market.

REFERENCES
Books and Journals
 Alrumaih, S., Organizational development strategy and its
impact on achieving strategic objectives.
 Arnaud-Joufray, E., Product differentiation with bundles of
characteristics and multipurchasing.
 Baker, T., Collier, D. and Jayaraman, V., 2017. A new
pricing strategy evaluation model. International Journal of
Operational Research. 29(3). pp.295-316.