Personal and Professional Development: Career in Marketing

This presentation is on the topic of personal and professional development with a focus on developing a career plan in the field of marketing as a market research analyst. It includes personal SWOT analysis, goal planning, action plan, and possible challenges and their solutions.

Personal and
Professional
Development
Task 1- Individual
Presentation paper

Career in marketing
This presentation will chart my
personal development plan
Student ID -

Introduction
• This presentation is on the topic of personal and
professional development
• The main purpose of this presentation is to highlight
the processes involved in developing a career plan
• A comprehensive career development plan will be
presented in the field of marketing in the role of a
market research analyst

Professional field of interest
• The field that has been chosen for this presentation is marketing
• I chose this field because I like analysing market trends and analyse
metrics such as competitor analysis and market segmentation
• I would like to work as a market research analyst

Competencies
Traits valued by
employers
* ** *** **** ****
Research skills ✔
Time management ✔
Accuracy ✔
Analytical
thinking
✔
Data Analysis ✔

Personal SWOT Analysis
Strengths
 I possess an analytical mindset with a penchant for
problem solving
 I have good proficiency over communication skills
(both written and verbal)
Weaknesses
 My time management skills are quite subpar
 I am not a great team player and I lack coordination
and cooperative attitude
Opportunities
 I can become better at research by learning advanced
tools such as big data analytics
 Learning about AI and automation can give me an
added edge over the competition
Threats
 The career path of marketing is very unpredictable
and subject to constant disruptions
 Not being sound with IT systems can prove to be
detrimental as the future is all about technological
integrations and analysis

Career graph

Goal planning
• My short team goals include getting better in my time
management and team management skills and polish my basics
of marketing research.
• My long term goal is to master my craft and eventually become a
director of market research. I would also like to develop an
understanding of big data analytics and AI tools which can assist
in research

Action plan
Overall career goals
Year 1 Action Outcome
Goal 1 Enrol in time management courses Getting proficient at learning and executing tasks within the specified time frame
Goal 2 Participate in teamwork exercise and sports Developing standards of group work and learning how to function as a team
Year 2 Action Outcome
Goal 1 Building a smart CV by doing extra marketing courses and internships in
the domain of research
Boosting the employability factor and becoming a gradual expert in marketing
and research skills
Goal 2 Looking for an entry level job as a junior market research analyst Taking first steps towards a budding career in market research
Action Plan

Possible challenges and overcoming them
What challenges might you face
in your career path?
Unpredictable market
Client Constraints
Defining the research problem
How are you going to overcome
these challenges?
Research skills
Data proficiency and accuracy

Conclusion
The above presentation went into detail
regarding the complexities and various
processes involved in charting out one’s career
in the field of marketing with specialization in
market research analysis.

References
• Lejeune, C., Beausaert, S. and Raemdonck, I., 2021. The impact on employees’ job
performance of exercising self-directed learning within personal development plan
practice. The International Journal of Human Resource Management, 32(5), pp.1086-
1112.
• Kizi, S.S.F., 2021. The importance of marketing activities in placement tools.
ACADEMICIA: An International Multidisciplinary Research Journal, 11(4), pp.693-
699.