Personal Reflection Journal on Marketing Plan for Startup Business
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Added on 2020-05-03
Personal Reflection Journal on Marketing Plan for Startup Business
Added on 2020-05-03
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Running head: PERSONAL REFLECTION JOURNALPersonal reflection journalName of the UniversityName of the StudentAuthor note
1PERSONAL REFLECTION JOURNALI was assigned the task of carrying out a marketing plan for a startup business along withmy team. The startup was a social enterprise that focused on empowering disadvantaged womenby allowing them to engage in a business. I played the role of an HR and Marketing Consultant.First, as an HR, I allocated and assigned tasks to all my team members as per their individualskills and interest. Then, I created a document file and a PowerPoint for the presentation. Inaddition, I spoke to members of the team in order to ensure that the task is completed on timeand evaluate their progress. Then, as a Marketing consultant, I first did a PEST model analysis toidentify the possible opportunities and threats of our industry (Ho 2014). I examined the currentenvironment of the soap market, the position of top manufacturers, and our enterprise’s potential,how and where we can direct our operations. In order to design the marketing strategy, I began with a situation analysis of our socialenterprise. Then, I demarcated the target customers to whom our company shall sell the product.I developed a marketing communications strategy and the tactics, made a list of the marketinggoals to be achieved by our company and finally set the budget and design and do productpackaging. We had set six goals and listed the measures of success. Our first goal was to produce ahigh standard project. My team achieved this goal through a dedicated teamwork. The secondgoal was to complete the entrusted work of our client.. Everyone went about his or her role in asystematic manner. I as the HR was responsible for allotting different roles to all the membersand I was satisfied with the achievement of the goal. Our third goal was to give the presentationin a professional manner demonstrating high standard of speaking skills. We achieved this goalthrough rigorous practice and bringing out the speaking skills of each member. Demopresentations were also conducted before the final presentation to achieve this goal.
2PERSONAL REFLECTION JOURNALOur fourth goal was to acquire the highest standard of work. The client was thoroughlysatisfied by our team’s effort. The fifth goal was to have an open communication amongst theteam members. I knew that while working in a team, differences in opinion are bound to occur.There can be intellectual difference, creative difference or even personal difference. This goalwas largely achieved, as there were rare cases of conflict in the team. Our final goal was to becreative and innovative, which was the most essential part of the task. To go ahead with the assigned task, I first needed to set my own targets and goals. In thebeginning, I set myself three specific goals that I needed to achieve in order to excel as a teamleader and member (Cottrell 2015). These goals were, improving my research skills, boosting mywritten communication and enhancing my mass speaking skill. I began to seek expert help fromLAS centers and in library that helped me refine my research skills. To improve my writingability, I started taking notes from the researched articles and paraphrasing them in my ownwords. One of my biggest weaknesses was speaking in public. I started working on it, preparedscripts before time, and practiced speaking in front of the mirror. I also worked on the threatsthat could have proven to be an obstacle in my achievement (McGrath 2014). I used to overwork, focus too heavily on a specific topic, prepared and practiced scripts for presentation at thelast minute and worried too much about the things less significant or that had already happened.It was reflected in the success of the project where I was able to contribute to my full potential.There were six members in my team including me. They all had a different set of skillsand talent that were utilized to the fullest while performing the task. All the members possesseddifferent qualities and their thinking differed in many aspects (Bradley et al. 2013).
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