Personal Reflection on Dining Experience at Scopri Restaurant in Melbourne

This report highlights the personal experience of dining at Scopri restaurant in Melbourne, Australia. It discusses the special delicacies available, the restaurant's ambience, and the overall dining experience. The report emphasizes the importance of customer feedback and reviews.

Running Head: PERSONAL REFLECTION
PERSONAL REFLECTION
Name of the Student
Name of the University
Author’s Name

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PERSONAL REFLECTION
Executive Summary:
This project report specifically highlights on my personal experience of ding at restaurant in
Melbourne Australia and what exactly the restaurant has to offer to its customers. It would also
discuss about the special delicacies which are available in this restaurant and give an overall
purview of how the restaurant functions.

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

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Introduction
The experience of eating in a restaurant or a café always varies not just depending on the
amount we spent in but what we get back in return. That is the exact reason we describe it as an
experience and not just an incident. The culture of cafeterias, restaurants have been on a rise
because today the population enjoys spending loftily on a hearty meal that will give them an
experience of a lifetime. Thus, this report basically focuses on my personal experience of visiting
an Italian food joint which is in Melbourne, Australia to celebrate my birthday with my friends.
It gives an insight about how the dining experience was and what where the major highlights of
that visit.

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Discussion
Italian cuisine has always been very dear to my taste buds. Though it was not at all an
easy decision to choose out of so many exquisite Italian restaurants across Melbourne yet after
reading a lot of online reviews of Social media sites which included Zomato, Trip Advisor (Lu,
et al. 2013.), I finally decided to visit Scopri a restaurant serving Italian delicacies situated at 191
Nicholson Street, Carlton, Melbourne, Victoria 3053, Australia (SCOPRI, 2019). It was indeed a
very special day for me as I went to celebrate my birthday with all my pals. Neither of us had
visited this place earlier so it was completely based on the online reviews that we chose this
restaurant and were hoping to not get disappointed for making this our only choice.
The very moment we entered the restaurant, the design and décor of the interiors already
won our hearts. Scopri which basically means ‘to discover’ has a cozy and intimate appeal in its
whole décor and ambience. The wooden chairs, along with rich wall paints, muted lighting,
exclusive vintage fixtures and a slow tune paying in the backdrop sets the perfect mood for an
unforgettable dining experience. One of the major attractions of Scopri is its seasonally varying
menu with its traditional format of antipasto, pasta, main and dessert, using incredible local
products from artisan producers (Good Food, 2019).
The next big attraction was the warm welcome that we received from the manager along
with all the other restaurant staffs who were very professionally dressed, very polite and
appealing to us. We were immediately offered a table which was neatly set ready for us.

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As the restaurant staffs were made aware that it was my birthday they quickly arranged
for a special red velvet cake for me which was absolutely complementary from their end. These
small but significant gestures really won our hearts.
Now coming to the menu, it has a huge variety of Lasagne, Risotto, and
Pizzas along with varied types of desserts, cocktails and of course a wide
variety of wines. We were so puzzled seeing the variety they offered we
decided to go by our Chef’s Choice. Thus we had the “feed the table' menu
which comprised of Caprese Salad, Kingfish Carpaccio, Wagyu Brescialo,
Gnocchi Pasta and Tortellini Pasta, Spatchcock and Ribeye along with a special
bottle of wine (SCOPRI, 2019).
The authentic Italian flavor, the right mix of spices along with the most
appealing ambience indeed made us feel we are experiencing Italy sitting at Melbourne. The
restaurant also has an a la crate service however it is only available on weekdays and a buffet.
Another major attraction of this restaurant is its open kitchen, so we could literally experience
how the chef’s prepared those delicacies and served it hot on our tables. It did offer us a multi-
sensory experience and we were amazed to witness how skilled the staffs and chefs where and
how meticulously they maintained the tidiness and hygiene of the food being served. The chef
who was specially assigned for us constantly conversed with us while he was preparing the
dishes and left no stone unturned to make it a memorable experience of our lifetime.

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The most amazing thing which definitely deserves a mention is such a fine dining experience
was very much pocket friendly and worth every single penny. The reviews that we read, the
feedbacks that all the other visitors had provided was absolutely true which we indeed
experienced the time we spent in that restaurant.
We went there on a Wednesday and we got lucky because every Wednesday the
restaurant arranges for an hour of live music session exposing local talents of the town. Great
food, most appropriate ambience coupled with such
melodious voices indeed made my birthday evening a lot
more special.
As we concluded our dinner, the manager personally
came to us to ask about our dining experience. They even
provided us with an instant feedback form where we could
write our suggestions and help the restaurant to better. I
personally feel that these small initiatives play a very big role in helping a brand establish its
market presence (Tuškej, Golob and Podnar, 2013). Restaurants like Scopri undoubtedly value
their customers. It is very evident the way they treat each and every customer throughout the day.
This journey of discovering the real taste of Italy will always remain memorable because it was
just out of curiosity and my craving for Italian delicacies that I read the reviews and decided to
give this place a try and I never imagined that this experience would turn out to be this good.
Since my visit I have equally shared positive reviews all over all the online reviewing
sites and even insisted my friends to do the same because they equally enjoyed that evening in

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Scopri. I would no doubt recommend this place to everyone who wishes to witness authenticity
of flavors with great warmth and a complete value for your money. This experience also helped
me to understand how immensely important it is for these cafes and restaurants when it comes to
giving reviews and feedback because my whole decision to visit Scopri was guided by those
reviews that I read online. Therefore as customers we should always be genuine in giving
comments and feedback as it plays a very big role in deciding and defining the image of a
restaurant or any cafeteria.
Conclusion
The trend of visit cafes or restaurants either to celebrate an occasion, or just to satiate
one’s food carvings is indeed increasing because of the variety and numerous restaurants and
cafeterias opening every single day. Therefore to remain relevant in this business, these eating
joints need to focus of their quality of service as well as its revenue figures. Thus, this report
particularly gives a brief insight regarding my personal dining experience at Scopri and what
really made it so special for me that I would undoubtedly recommend it again and again to all my
friends and colleagues.

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References
Good Food. (2019). Scopri. [online] Available at: https://www.goodfood.com.au/scopri-carlton
[Accessed 20 Sep. 2019].
Lu, X., Ba, S., Huang, L. and Feng, Y., 2013. Promotional marketing or word-of-mouth?
Evidence from online restaurant reviews. Information Systems Research, 24(3), pp.596-612.
SCOPRI. (2019). SCOPRI. [online] Available at: https://www.scopri.com.au/ [Accessed 20 Sep.
2019].
SCOPRI. (2019). SCOPRI. [online] Available at: https://www.scopri.com.au/home#main-
overview [Accessed 20 Sep. 2019].
Tuškej, U., Golob, U. and Podnar, K., 2013. The role of consumer–brand identification in
building brand relationships. Journal of business research, 66(1), pp.53-59.