SWOT Analysis & Action Plan: Digital Marketing in Hospitality Industry

This report presents a personal SWOT analysis conducted to assess the individual's prospects in pursuing a digital marketing career within the hospitality industry. The analysis identifies strengths such as interpersonal and cognitive skills, customer relation experience, and content creation abilities, while acknowledging weaknesses like doubts about long-term vision, lack of hospitality work experience, and time management challenges. Opportunities include studying at a UK university, professional exposure, and access to experienced professors and digital workshops. Threats encompass high competition, work permit issues, and travel disruptions due to new COVID variants. Based on the SWOT analysis, a detailed action plan is provided, outlining strategies for enhancing strengths like content writing through online resources and tools, and converting weaknesses like time management into strengths by implementing time-blocking methods and scheduling techniques. The action plan includes specific resources and timeframes for skill development, aiming to provide a strategic roadmap for career advancement. Desklib offers a range of resources, including similar solved assignments, to support students in their academic and professional development.

PERSONAL SWOT
ANALYSIS

TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Personal SWOT analysis..................................................................................................................3
Drafting an action plan on the basis of SWOT analysis...................................................................4
CONCLUSION....................................................................................................................................5

INTRODUCTION
A personal SWOT analysis can be defined as a strategic method of self assessment that
encompasses and describes an individual's strengths, weaknesses, threats, and opportunities. In the
following report I will analyze the factors affecting my aim of being a digital marketer in the
hospitality industry by conducting a personal SWOT analysis. It will be followed by a personal
action plan.
MAIN BODY
Personal SWOT analysis
Here is a SWOT analysis for assessing my career in digital marketing in the Hospitality industry.
STRENGTHS
 I believe have good interpersonal and
cognitive skills with an analytical
mindset.
 I like interacting with people in an
amiable manner.
 I have had a good amount of customer
relation experience.
 Public speaking and creating quality
content is my superpower.
WEAKNESSES
 One central weakness is my lack of work
experience in hospitality firm.
 I am sometimes doubtful about my long-
term vision.
 I face difficulty in managing time
boundaries.
 At times, I get distracted in the midst of
my ongoing work.
OPPORTUNITIES THREATS

 Studying in a UK university, I get good
professional exposure.
 I have experienced professors who
impart essential skills.
 I also attend digital workshops to gain
new insights.
 The field of digital marketing has high
competition.
 Work permit for travelling gets
frequently affected by new Covid
variants.
Drafting an action plan on the basis of SWOT analysis
A personal action plan refers to a development plan in which identified goals are given
strategic directions for the further enhancement of one's strengths. Existing weakness and ways to
turn it into a potential strength is also discussed along with the resources and time-frame required
for it. Given below is my personal action plan.
SKILLS STRATEGIES RESOURCES TIME FRAME
Strength enhancement:
Content Writing
The dynamic field of
digital marketing
consists of various
desktop skills. One of
the important ones is
that of content curation
and writing. I consider
this particular strength
to be my forte and I
can further enhance it
by learning different
aspects of it such as
SEO, content
marketing,
copywriting, and
creating interactive
content.
Skill learning is a
process that needs
suitable resource
materials for its
enhancement. After
some researching, I
found that many online
resources to augment
my content skills. It can
be done by using
various online writing
tools such as Focus and
Calmly writer,
Hemingway editor, etc.
I can also use 'The
Seinfeld System' to
develop creativity.
Having defined my
goal and objective to
strengthen content
writing skills, I need to
set an appropriate
timeline for achieving
the same. This can be
done by outlining the
time frame for each
learning step. I can use
the SMART criteria for
listing the time inputs
for each task starting
from its assigned to its
due date.

Weakness: Time
Management
The art of content
writing requires an
efficient time managing
schedule. I can convert
this weakness into a
prospective strength by
creating a time tracking
calender either through
a software or by simply
maintaing a set diary.
In the digital marketing
scenario I can practice
scheduling posts and
templates to set timely
reminders.
The various resources
that go into the
conversion of this issue
are:
 Prioritize short
term goals.
 Using
Pomodoro
technique.
 Time blocking
method.
The timeframe that
goes into this particular
task can be setting time
restrictions on word
count. Journaling the
number of words or
tasks completed in an
hour, day, and week
can provide a good
timeline.
CONCLUSION
The above report has analyzed and discussed a personal SWOT analysis stating individual
strengths, weak points, opportunities and threats in the career field of digital marketing. This was
followed by an appropriate tabulated action plan required for the enhancement of chosen skills.